Take a sneak peek at Asda's Christmas food offering

Whilst it's perfectly true that the school summer holidays might just be starting, but Asda is reveal a sneak preview of what customers can expect to see this Christmas. 

Asda's spent the last eighteen months working very hard on its product development for Christmas 2023, tasting literally thousands of products to curate a top-quality offering, at prices people can afford, no matter what their budget might be.

Asda’s Christmas range will provide something for everyone and for every occasion, big or little. From eating the first mince pie whilst watching festive films and putting up the Christmas tree, to the main event itself and right through to the New Year’s Eve celebrations.

A focus on amasing taste at excellent value is the foundations of this year’s range. When it comes to the big day, the retailer is launching Extra Special Porchetta, providing indulgent centrepieces at affordable prices. 

With a rise in the grazing trend, customers can create really showstopping party tables without the price tag with Extra Special Speciality Cheeseboard which comes ready to serve on a slate board and Extra Special Charcuterie Ultimate Grazing Platter. Not forgetting desserts, Asda’s Extra Special Chocolate & Honeycomb Avalanche Dessert creates theatre to wow guests right from the freezer.

All dietary requirements have been well catered for with 57 new vegan and 35 new Free From products launching for this Christmas. For the first time, the Vegan Society approved OMV! range will have a very special festive makeover. New innovations will include OMV! Whole No Turkey, OMV! Mushroom Pigs in Smoky Aubergine Bacon and OMV! Strawberry Trifle.

Asda’s Signature Flavour Christmas 2023 trends and flavours

For Christmas 2023, Asda is excited to launch its first signature flavour, Brown Butter and Spiced Dark Rum. This has come from extensive trend tracking and hunting by the Asda Innovation Team, led by Senior Director of Trends and Innovation, Jonathan Moore. 

The team noticed an abundance of brown butter being used globally across patisseries. Brown butter is created by cooking the butter slightly past its melting point, just long enough to toast the milk solids in the butter. By doing this, butter magic is formulated by releasing a deliciously nutty flavour profile.

After the celebration of all things gin, the team was on the hunt for the next ‘it’ trending spirit. They arrived at spiced dark rum after seeing the growth in use by mixologists across the globe. Spiced dark rum has a deep and instantly recognisable flavour from the use of warming spices, which instantly compliments winter foods. By combining these two key flavours, Asda’s 2023 winter signature flavour was born and infused across a selection of hero products.

This year’s signature flavour will be brought to life in various products throughout the range, with Extra Special Brown Butter & Spiced Dark Rum Mince Pies and centrepiece, Extra Special Slow Cooked Turkey with Signature Spiced Dark Rum & Brown Butter Stuffing offering a sweet and warming flavour.

As well as the signature flavour, customers will see a return of the retro favourite, Black Forest, appear in a series of sweet treats. Extra Special Black Forest Yule Log, Extra Special Black Forest Stollen Bites and a showstopping Extra Special Black Forest Woodland Cake are filled with the memorable rich chocolate and sour cherry flavour.

Sam Dickson, who is Asda's Interim Chief Customer Officer, said: “The festive season is a time for joy, comfort, and a sprinkle of indulgence! There's no better way to celebrate Christmas with loved ones than sharing delicious food and drinks.

"This year, our really incredible colleagues have been busy innovating, sourcing, and creating our most impressive and extensive range to date. Whilst 2023 has been a tough year for everyone across the UK, we want to ensure we can provide lots of opportunities for great tasting food and drink, and our customers don’t have to compromise on quality. We have hundreds of innovative new products as well as improved favourites meaning even more Christmas magic for your dinner table or party spread.

"I'm really thrilled with the improvement we've made in our quality this year, whilst keeping customers and value at the forefront of our minds. There is a tendency to think that to get the tastiest food you must spend more - but at Asda, that simply isn’t true.

"We believe that amazing, tasty food and drink is a pleasure everyone should be able to enjoy. Asda, that’s more like it”.

Hero Lines and Festive Favourites at Asda include:

Extra Special Cured Salmon Edged in Signature Pastrami Spice Bend

Asda's Scottish salmon is cured with a traditional salt and sugar blend. Hand garnished with a signature spice blend including hints of cracked black pepper, smoked paprika, star anise, cinnamon, and ginger.

Extra Special Sundried Tomato Stuffed Monkfish wrapped in Prosciutto

Looking for something a little different to serve to your guests? This meaty British monkfish tail is infused with a tangy sundried tomato and lemon stuffing. Wrapped in prosciutto and complimented with rosemary and sage basting butters. A spectacular centrepiece to impress guests.

Extra Special Porchetta

Made using expertly butchered British, Yorkshire bred pigs. In true Italian style, the meat is hand rolled in a bespoke seasoning of fennel, garlic, olive oil and lemon zest for a deliciously succulent roast with a perfect crackling top.

Extra Special Ruby Port Drenched Sirloin

A luxurious option for your Christmas dinner centrepiece, our 21-day matured sirloin is soaked in Ruby port for 9 days and accompanied with a port drizzling sauce for extra juiciness.

Extra Special Chocolate & Orange Panettone

Our panettone is made at a second generation, family-run bakery in the Piedmont region of Italy with an all-butter recipe, made with a mother dough nurtured since 1964. This Italian sweet bread is made with Belgian milk chocolate chunks, candied orange peel, butter and injected with a chocolate and orange sauce. Finally, the dessert is topped with dark chocolate and decorated with milk and dark chocolate flakes.

OMV! Strawberry Trifle

A great alternative to a dairy based trifle that does not compromise on flavour.

A tangy strawberry compote is made from whole strawberries. Topped with hand placed egg free sponge then a dairy free custard. Finished with a lentil and coconut cream.

Extra Special Chocolate & Honeycomb Avalanche Dessert

This frozen dessert is a real showstopper! Salted caramel semi freddo filled with salted caramel sauce, milk chocolate shavings and honeycomb pieces. Finished with milk chocolate sauce and hand placed honeycomb pieces. Customers are invited to remove the collar at the table allowing the sauce to flow down the dessert, creating a real talking point.

Extra Special Chocolate Espresso Martini Cream Liqueur

Cold Brew South American Arabica coffee is combined with triple distilled vodka, double cream, cocoa bean extract and sugar syrup. Shake over ice for 30 seconds and pour into a chilled Martini glass to create the most luxurious crema foam top.

To find out more information and view our look book visit: https://asda-pr.co.uk/ASDA-Christmas-2023/flipbook.html

(Only six months to go!)