Good news for fans of Morrisons' Savers range. They're to be stocked in its convenience stores

From today, Morrisons is to introducing a range of entry level products into its convenience stores across the UK. And it's thought this is a first in Britain. 

The Savers products will be available in over 500 Morrisons Daily stores and will be exactly the same prices as in Morrisons supermarkets. 

The roll-out commences with 10 products including washing up liquid, toilet rolls and sausages followed by a further 30 products over the coming weeks. The extra  items will include key essentials like eggs, ham, juice, butter, cheese and mince meat.

Morrisons is also reducing the prices of 18 high-volume products in its Morrisons Daily stores from today including both 2 and 4 pint milk, bread and tomatoes. 

Morrisons acquired the McColl’s convenience business from administration in May 2022 and has so far converted some 500 into Morrisons Daily stores.  On conversion, the instore prices have been reduced by about 12% as the stores adopt the entire Morrisons convenience range.   

David Potts, who is the Morrisons CEO, said: “Inflation is stubbornly high and the cost of living shows no signs of reducing. Speaking plainly, the reason convenience stores don’t stock entry price point products is because they make very little, if any, money and don't fit with the significantly higher cost structure of convenience stores.  But customers, especially those who live in areas without easy access to supermarkets, have told us how much they'd appreciate it during these difficult times, so we're doing it.”

He went on to say: “Our Savers range is incredibly popular in our supermarkets and offers outstanding value and good quality. Recent research shows Savers is the UK’s fastest growing value range and we are proud to be the first major UK supermarket to introduce some key products from the range into convenience stores all over the country.     

“The 500 stores that will stock the range are mostly wholly-owned Morrisons stores but a number of franchise partners have kindly agreed to stock Savers products.  I want to thank those partners for agreeing to this move and to acknowledge they're doing so because they want to play their full part in helping people through this current cost of living crisis.” 

Morrisons has recently relaunched its Savers range and added 56 new lines and redesigned its packaging to help customers enjoy good quality foods at affordable prices. A total of 217 products are now included in the Morrisons Savers range including everything from cupboard essentials like bread and rice to freezer fillers likes chicken fillets and mince.  

morrisons.com