The competition, which was run in order to celebrate the release of Kellogg’s new Crunchy Nut flavour – Salted.
Benny Thomson who is from Blackfield near Southampton was the excited winner of a giant delivery of an 8.2ft box and a year’s supply of cereal.
A delivery truck, manned by two Crunchy Nut delivery drivers, made the winning journey to delight
Benny with the surprise enormous box, weighing in at a whopping 45kg.
The mega delivery coincides with research released revealing that we are a nation of cereal fanatics, getting through 15.4 billion bowls per year, approximately 462 thousand tonnes, which is enough to fill 185 Olympic swimming pools!
The average Brit munches through some18,124 bowls of cereal over their lifetime, which would weigh in at over half a tonne.
So it's no surprise cereal was crowned Britain’s favourite breakfast in a new survey (which found it’s regularly eaten by 82% of Brits) ahead of toast (64%) and porridge (47%), taking second and third place respectively.
But whilst the nation is agreed on their favourite breakfast, –the question of what to pair it with, and how, is another matter. Milk remains the most popular accompaniment, with 89% revealing this as their go-to.
However, the order in which the cereal and milk are poured, is up for debate. Proving a bone of contention, the research revealed 41% of Brits wouldn’t trust someone who puts their milk in first, whilst a quarter of Brits (25%) admitted they pour their milk in before their cereal.
Not tied down by tradition, the study revealed that Brits are keen to look beyond the classic milk pairing, with yoghurt (24%), coffee or tea (13%), fruit juice (8%), and even eating cereal with water (9%), as alternatives.
Whilst known as a popular choice for breakfast, 40% revealed they eat cereal before bed and a further 43% enjoy a bowl after breakfast, as a mid-morning snack.
Crunchy Nut holds the number one spot as Kellogg’s biggest cereal brand¹, and was invented in Manchester over 40 years ago, with the cereal still being made in the same factory to this day. Salted Caramel Flavour Twist is the first adaptation of Kellogg’s classic honey-nut coated, golden flakes since it was launched back in 1980.
Kellogg’s produces around 20 million kilograms of Crunchy Nut using over 1.3 million kilograms of peanuts each year, which is almost 600,000 boxes per week.
Rui Frias, Crunchy Nut senior brand manager, opined: “We've seen increasing demand for salted caramel options, so it made perfect sense when developing a new Crunchy Nut flavour that we give it a try - and we’re glad we did as the result is irresistible! We put a lot of care into each box of Crunchy Nut Salted Caramel – it takes around five hours to take a grain of corn and turn it into a Crunchy Nut flake, boxed up and ready to go.”
Competition winner Benny, said: “I'm really thrilled to have a won a year’s supply of Crunchy Nut Salted Caramel Flavour Twist! I have a been a fan of the cereal for as long as I can remember. Thank you, Crunchy Nut!”
Crunchy Nut Salted Caramel Flavour Twist is available now from most major supermarkets (£2.99 RRP)
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