Waitrose in Uber Eats deal

Waitrose has launched on the Uber Eats system in five locations in our capital city, London and aims to roll out to in excess of 200 UK locations over the summer months. 

Key points are: Uber Eats customers will be able to order Waitrose products to be delivered in as little as 20 minutes.

Using Uber Eats’ technology, the partnership will enable customers to order from thousands upon thousands of items.

Waitrose aim is to grow its position in on-demand grocery shopping and the convenience sector after announcing a new multi-year partnership with Uber Eats that will deliver to customers' doors in as little as 20 minutes. 

The Five initial stores are: John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich. It will then roll out to over than 200 stores, including shops in Wales and Scotland, by the end of next month, August.

Uber Eats has seen gross bookings from supermarkets on its platform increase by nearly 60% in the first quarter of this year compared to last year, whilst Waitrose has seen young customers help grow on-demand grocery orders by 40% compared to the previous year. 

Employing Using Uber Eats’ advanced technology, customers who use the Uber Eats platform can now exclusively order from thousands of items. These will include the essential Waitrose range, reportedly the biggest value tier of any UK supermarket, which refuses to compromise on quality, taste and animal welfare.

Also, the premium range, Waitrose No. 1, Waitrose Duchy Organic, the latest summer ranges, British brands like Gail’s Bakery and Deliciously Ella plus a wide range of delicious fresh ready meals, free-from and vegan ranges and award-winning wines, beers and spirits, will all be available too. 

James Bailey, the Executive Director for Waitrose, said: “We want more people to enjoy the quality and taste of Waitrose products as and when they want it. On-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us." 

Alex Troughton, Head of Commerce at Uber Eats UK added: “We're obviously delighted Waitrose is joining the Uber Eats platform across the UK. Our partnership is the ultimate in modern day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice. It's the latest step inv our mission to help customers get anything they want, in a matter of minutes, at the touch of a button.”  

The partnership builds on Waitrose’s current partnership with Deliveroo. UberEats partners with a number of supermarkets including Sainsbury’s, Asda, Co-op, Iceland and Morrisons Daily. 

This announcement also expands Waitrose’s presence in the convenience sector through relationships with third parties as they continue to reach more customers and make their products even more accessible.  

Waitrose has franchises in 27 Welcome Break locations and supplies more than 80 Shell forecourts, 47 Dobbies garden centre food halls, Edinburgh-based convenience chain, Margiotta and Alliance convenience stores in Jersey.