Monday, 24 July 2023

Want free beer? Ask Aldi!

Aldi's search for an official beer taster is back for 2023! 

The fortunate winner will receive an allowance of free beer in exchange for their feedback which will guide Aldi's future beer buying decisions.

And last year’s lucky recruit Emma Budd claims that the role was ‘a career highlight' for her.

Budding beer connoisseurs have until 21st August to apply for the role

Aldi is searching for an Official Beer Taster to review its new range of beers launching on 11th September.

The successful applicant will receive four pale ales, three IPAs, two beers, four ciders, one stout and one lager, all of which will need to be tasted and reviewed. The feedback will help guide Aldi beer buying bosses ahead of key decision making for its next range.

The unique job will require applicants to have a love of lager, passion for ale and a hop-timistic attitude, as they'll be asked for feedback on the whole range.

To be in with a chance of landing the role, all budding beer tasters need do is zap over an email explaining why they think they should be chosen for the role,  plus outlining what their favourite Aldi beer is and why.

Emma Budd, 27, who is from from Milton Keynes in Buckinghamshire, was chosen to become Aldi’s first-ever Official Beer Taster last year for 2022. The beer fanatic impressed judges with her application, in which she explained she loved beer so much, she had tried locally brewed tipples in 51 countries including Antigua, Mykonos, and St Lucia.

Emma, who works for the NHS says: “It was a great opportunity to support Aldi and be part of something I have a passion for, a career highlight!"

Emma went on to explain: "Being able to taste and share beers ahead of anyone else felt really exciting and I loved the variety of flavours that were on offer. I'd seriously encourage anyone who has a passion for beers to apply.”

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We're always looking to innovate and excite when it comes to our beer range, experimenting with flavours like coffee, caramel and watermelon.

"Emma’s opinions were instrumental in guiding us for this year’s product offering, particularly with regards to the flavoured beers, so we're looking forward to seeing what this year’s applicants bring. For beer lovers, it’s the ultimate opportunity. So, best of luck to all applicants!”

To apply for the Official Beer Taster role, shoppers simply need to send an email to Aldibeertaster@clarioncomms.co.uk  with the following details:

Your full name

Proof of age (copy of passport or driving license)

Social media handles (if these are applicable)

150-word explanation as to why they should be chosen for role 

Your favourite Aldi beer and why

Entries are open until Monday 21st August. The chosen winner will be selected by Friday 25th August with samples to follow for review.

To enter now and for the full terms and conditions, click here https://www.aldi.co.uk/beer-taster-competition.

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