This is the first retail outlet to stock products by the award-winning, family-owned brand, since its launch in early 2020.
Positive Bakes was begun by husband and wife team Aatin and Helen Anadkat, after they learned that their son had a dairy allergy.
Their mission was to produce the most delicious free-from, natural and handmade products available in the UK, whilst also having the least impact on our environment.
Currently available at all seven of the Whole Foods stores across London are a range of Positive Bakes products including seasonal pumpkin pie, pecan pie, apple pie, and a range of delicious loaf cakes including carrot cake and chocolate cake, plus the brand's best-selling brownies and blondies. All Positive Bakes products are packed in 100% plastic free packaging.
Positive Bakes co-founder Aatin Anadkat BEM said: “We are thrilled to see our products on the shelves of Whole Foods. Taking our brand to the premium retail market gas always been a part of our master plan, and to have Whole Foods to become our first retail brand partner to stock us, is a huge achievement.
"It took us many months of hard work and new product development by our awesome team, and we are really pleased with the results we have achieved. It's a great step forward for us as we continue to expand our brand.”
Positive Bakes products are free from dairy, gluten, soya, eggs, palm oil, preservatives, flavourings, yeast and GMOs and produced in the brand's dedicated and fully energy-efficient bakery in Leicester and delivered in plastic-free compostable packaging.
Aatin added: “Positive Bakes is a truly purpose-led brand. We take our commitment to sustainability and the planet very seriously and have done since our inception in 2020. Sustainability is at the core of everything we do, from our energy efficient bakery to our ingredients and compostable packaging.”
To learn more please visit www.positivebakes.com.
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