The Negroni, a cocktail classic and great-grandfather of the Aperitivo family, consists of three components: Bitters, sweet vermouth and gin. This September, Elephant Gin brings the classic aperitif to the home as a "ready-to-drink version". The flavour profile of Elephant Gin Negroni convinces with a sophisticated balance of bitter and sweet flavours consisting of equal parts Elephant Aged Gin, vermouth and bitters all providing plenty of depth and personality which are then rounded out by six months of ageing in oak barrels.
The oak ageing enriches the drink adding depth and texture as well as creating a slightly smoky aroma. Despite ageing, a wonderful balance of bitter-sweet wormwood and Elephant Aged Gin flavours is maintained. A German Riesling from winemaker Stefan Winter was used to create a well-balanced sweet vermouth. All ingredients are produced by Elephant Gin and contain no artificial additives.
"The ready to drink trend is here to stay. Consumers like it simple, but at the same time insist on high quality. With our new Negroni we serve these demands and can offer existing and new customers a high quality ready-to-drink cocktail experience using the best possible ingredients without any artificial additives ``, says Tessa Gerlach, Co-founder of Elephant Gin.
Highly sophisticated and finely nuanced, Elephant Gin Negroni brings not only cocktail history, but a classic and elegant cocktail to the home. Enjoy over ice and garnish with an orange zest.
True to the brand's core, each bottle (700 ml) is adorned with traditional Maasai beads, handmade by three women from a Kenyan Maasai tribe. In addition, 15% of bottle profits will go to the recently established Elephant Gin Foundation, which supports important projects to protect the African elephant.
Better Gin. Safer Elephants.
Drinking Recommendation:
Fill the tumbler with a large ice cube, pour 100 ml Elephant Gin Negroni, garnish with an orange zest. Served at sunset or before dinner but best with good company.
Serves 7 cocktails
Available through the Elephant Gin Shop (www.elephant-gin.com/shop).
From December 2022 also via Amazon
RRP £35.90/700ml
What's it all about?
About Elephant Gin
In 2013, Elephant Gin Founders, Tessa and Robin Gerlach, were inspired to create their range of premium handcrafted gins following their adventures in Africa. The award-winning Elephant London Dry Gin (45%) was first to the portfolio. The range was complemented by the aromatic Elephant Sloe Gin (35%), the full-bodied Elephant Strength Gin (57%) and the fresh Elephant Orange Cocoa Gin (40%).
Inspired by the African sundowner experience, Elephant Gin combines rare African botanicals with fresh apples. Each of Elephant Gin's unique bottles is individually crafted with handwritten labels, excerpts of African maps and an embossed crest of the Maasai. Elephant Gin is highly lauded by the leading spirits adjudicators, as depicted below, the latest grand prize is The Spirits Business' Gin Masters Awards 2021, where Elephant Gin was labelled the world's best gin by a panel of independent judges, who described the gin as simply “stunning”.
Safer Elephants.
Elephant Gin gives back to what has inspired the brand in the first place: 15% of bottle profits are donated to the endangered African elephant. So far, over €1,000,000 has been raised through sales and fundraising events. From September 2022, donations will go directly to the Elephant Gin Foundation, a grant-making foundation that invests in African elephant conservation and educational projects.
Key Stockists (Range Various Between Outlets)
Ocado, Selfridges, Fortnum & Mason, The Whiskey Exchange, and the Elephant Gin Online Shop at www.elephant-gin.com.
Bar Stockists (A Selection)
Oriole, The Gibson, The Coral Room, Davies & Brooks, Dukes, The Dorchester, Mr Fogg's, Amazonico, 5 Hertford Street, Hotel Café Royal, Quo Vadis, 45 Jermyn Street, Eve Bar.
No comments:
Post a Comment
Your comments are welcome!