Following the growing movement toward healthier yet still delicious plant-based snacking options, the snack brand intends to accelerate its growth, yet still keeping its pioneering roots at the forefront, through its big bold flavours and 'better for you' credentials.
As with all Eat Real products, Sea Salt & Balsamic Vinegar is vegan in addition to being free from gluten, artificial colours, flavours and ingredients, and containing 30% less fat than regular potato chips.
The new flavour, currently available as part of the Hummus Chip range, joins other hero flavours including Tomato & Basil and Salted.
The launch coincides with Eat Real's rebrand, that not only reveals new pack designs across the full range but also the revamp of its Hummus Chips selection. Now, five of the Hummus Chips flavours are HFSS compliant thanks to a reduction of their salt content by more than 50%.
Says Eat Real Marketing Director, Helen Pomphrey: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking.
"Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.
"We've found that Eat Real's flavours are a key driver to consumer purchase, as more people are opting for delicious, yet healthier alternatives.”
Eat Real's new packs will be available nationally at stockists including Sainsbury's from September and other retailers including Tesco from October 2022.
Grab bags, Hummus (45g), RRP £1.20. Sharing bags, Hummus (135g), RRP £2.00.
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