Aldi reduces prices of staple fruit and veg

Aldi supermarkets has revealed price cuts on fruit and veg products. The reason is to pass savings on to its customers during the current cost-of-living crisis.

Ten products are included in the price drop, from avocados, red peppers and easy peelers to staples such as  baking potatoes and sweetcorn. This is the latest of hundreds of prices Aldi has cut in recent times including household staples like milk and pasta.

Shoppers will see prices drop by up to 36%, with the reductions firm evidence of Aldi’s commitment to offering the best value products to all its customers. In recent weeks, it's taken the step of reducing the price of nearly 100 products.

Latest research from Which? revealed Aldi to be officially declared to be the cheapest UK supermarket in June for the 13th consecutive month. 

On a basket of goods, Aldi was the cheapest at £75.25, £7.42 cheaper than Tesco and £16.55 lower than Waitrose. On average, shoppers save 11% on a basket goods by shopping at Aldi compared against the Big Four.

Julie Ashfield, who is MD of Buying at Aldi UK, said: “We know shoppers are having to make hard choices at the moment, which is why we’re passing savings on to our customers anywhere we are able to.

“We know it can be very hard to access food that's both nutritious and affordable, so we recognise reducing the costs of healthy food and veg staples like these is so really important right now.

“We’re continuing to see high numbers of people switching to Aldi from all other supermarkets as shoppers look to save money and our promise remains that we will always offer straightforward, honest prices that we’ll keep low for our customers, every day.”

Full list of reduced items are listed here:-

• Sweetcorn (2pk)

• Iceberg Lettuce

• Baking Potatoes (4pk)

• Radish (240g)

• Watermelon

• Avocado

• Red Pepper

• Premium Easy Peelers (600g)

• Flat Peaches (4pk)

• Unwaxed Lemons (4pk)

These price cuts are in addition to Aldi’s Super 6 initiative which offers fruit and veg at great value prices.

Good news for fans of Morrisons' Savers range. They're to be stocked in its convenience stores

From today, Morrisons is to introducing a range of entry level products into its convenience stores across the UK. And it's thought this is a first in Britain. 

The Savers products will be available in over 500 Morrisons Daily stores and will be exactly the same prices as in Morrisons supermarkets. 

The roll-out commences with 10 products including washing up liquid, toilet rolls and sausages followed by a further 30 products over the coming weeks. The extra  items will include key essentials like eggs, ham, juice, butter, cheese and mince meat.

Morrisons is also reducing the prices of 18 high-volume products in its Morrisons Daily stores from today including both 2 and 4 pint milk, bread and tomatoes. 

Morrisons acquired the McColl’s convenience business from administration in May 2022 and has so far converted some 500 into Morrisons Daily stores.  On conversion, the instore prices have been reduced by about 12% as the stores adopt the entire Morrisons convenience range.   

David Potts, who is the Morrisons CEO, said: “Inflation is stubbornly high and the cost of living shows no signs of reducing. Speaking plainly, the reason convenience stores don’t stock entry price point products is because they make very little, if any, money and don't fit with the significantly higher cost structure of convenience stores.  But customers, especially those who live in areas without easy access to supermarkets, have told us how much they'd appreciate it during these difficult times, so we're doing it.”

He went on to say: “Our Savers range is incredibly popular in our supermarkets and offers outstanding value and good quality. Recent research shows Savers is the UK’s fastest growing value range and we are proud to be the first major UK supermarket to introduce some key products from the range into convenience stores all over the country.     

“The 500 stores that will stock the range are mostly wholly-owned Morrisons stores but a number of franchise partners have kindly agreed to stock Savers products.  I want to thank those partners for agreeing to this move and to acknowledge they're doing so because they want to play their full part in helping people through this current cost of living crisis.” 

Morrisons has recently relaunched its Savers range and added 56 new lines and redesigned its packaging to help customers enjoy good quality foods at affordable prices. A total of 217 products are now included in the Morrisons Savers range including everything from cupboard essentials like bread and rice to freezer fillers likes chicken fillets and mince.  

morrisons.com