Now, it's received the ultimate seal of approval - a 3-star rating in the 2025 Great Taste Awards, the highest honour from the world's largest and most trusted food and drink awards.
One of Butter Bike's hero products, and a consistent best-seller, Rugged Peanut Butter is so much more than your average crunchy blend. As the name suggests, it's packed with the finest, deeply roasted peanuts, carefully chosen not just for their bold flavour, but also for their impressive nutritional profile.
Made with just two ingredients, this blend leaves no room to hide. Butter Bike uses premium-grade hi-oleic peanuts sourced from Argentina, known for their naturally higher levels of heart-healthy monounsaturated fats - the same beneficial fats found in olive oil and avocados.
When richly toasted, they develop a subtly sweet, deeply nutty flavour that's incredibly moreish. A touch of Cornish sea salt balances the richness perfectly, delivering a creamy, full-bodied mouthfeel that keeps people coming back for more. Butter Bike Rugged Peanut Butter is suitable for vegans.
What truly sets Rugged apart is its distinctive, satisfying crunch. Butter Bike's unique grind captures everything from fine, delicate shavings to boldly scattered chunks, resulting in a texture that's layered, complex, and unlike anything else. Every jar is crafted in small batches to ensure flavour, texture and freshness are second to none.
And the judges agreed. Describing it as a “truly exceptional peanut butter with little or no room for improvement,” the panel praised its “great depth of aroma,” “pleasingly glossy look” and “terrific” texture.
They highlighted its balance of “deeply peanut-rich” flavour with the right level of seasoning, calling it “something of a naughty, grown-up peanut butter.” The combination of smooth base and chunky pieces wowed the judges, who commended it as “indulgent and luxurious,” with one summing it up simply as: “a terrific product.”
This 3-star win marks a major milestone, recognising not only the care and precision behind every jar, but the strength of Butter Bike's flavour-first approach.
It wasn't just Rugged turning heads as Butter Bike's Hot Jalapeño Peanut Butter also earned a 1-star award, highlighting it as a standout product. The judges described it as “gorgeous,” praising its glossy texture, natural feel, and “wonderful roast peanut scent.” They loved the freshness of the chilli and said they “could eat it by the spoonful.” While the jalapeño heat packed a punch, the panel admired the concept and saw potential for even greater things with a slightly more delicate flavour balance.
Butter Bike is known for its bold take on peanut butter. With its punchy flavours, ever-evolving range of limited edition products, stand-out packaging and fresh take on nut butters, Butter Bike offers wildly different peanut butter for the adventurous eater. From the savoury hit of Everything Bagel to festive favourites like Gingerbread and Chocolate Orange, which make the perfect gift for foodie friends, each blend is crafted with premium peanuts, all-natural ingredients, and no palm oil or additives.
With its eye-catching look and a passion for pushing flavour boundaries, Butter Bike continues to create peanut butters that go far beyond the expected.
For more information, visit www.butterbike.co.uk or follow @butterbikeco on social media. In addition to ordering online on the Butter Bike site, it is also available from Not On The High Street, DELLI, Whole Foods London, Selfridges, and a wealth of independent delis, farm shops and speciality stores across the UK.
