Devonia Spring Water Reveals New Branding

Devon's very own bottled water brand, Devonia has taken the decision to develop a new brand identity making sure to inform bottled water fans of their collect, wash, reuse process, which ensures their bottles are refilled an average of eight times. 

Director Fiona Graham said: “Reusing bottles instead of recycling means a longer life for each bottle. 

Our process makes a difference to not us but also to the environment and our customers within the hospitality and catering industry. We help them reduce costs and energy usage, and reduce their impact on the environment, whilst at the same time providing a great product for their diners.

“We're absolutely thrilled with the process we've gone through with leading Plymouth-based brand agency, Upshot. They helped us to develop our new brand identity and establish a solid base to continue our growth, helping us on our mission to inspire other businesses to choose to reuse.”

Upshot, was commissioned to take on the rebrand project, including a new visual identity. Upshot's Creative Director, Owen Jones, said: “Devonia's model makes so much sense. They're absolutely wonderful to work with, they have a readily identifiable clear purpose, strong values, distinctive personality and extremely high standards.

"Together we were able to unpacke and articulated their story, creating an idea and visual language that immediately differentiates their product and beautifully communicates their simple yet impactful narrative. We're proud to see them launch the new branding and excited to see the Devonia brand push forward to bigger and even better things.”

Devonia's long-term PR agency, RAW Food & Drink PR (in the opinion of That's Food and Drink, one of the best specialist PR agencies in the country) was also involved in the process.

Devonia prides itself on being the only bottled water brand in Southern England to collect, wash and reuse glass bottles and offers its solution to hotels, pubs, cafes, restaurants, special events and private customers across Devon. The traditional wash and reuse system dramatically reduces not only its own but also its customers' carbon footprint and improves their environmental impact. 

Bovey Castle Hotel, Harbour Beach Club, Burgh Island Hotel, Sidmouth Harbour Hotel, Salcombe Harbour Hotel, Hotel Endsleigh, Gara Rock Hotel, South Sands Hotel and The Salutation Inn are just a few of the places to enjoy being associated with Devonia. 

Over the past 18 years, Devonia has saved a stunning 180 tonnes of glass from going to landfill, equating to 2.7 million bottles. This approach significantly reduces the use of single-use plastic waste and the need to recycle every glass bottle after just one use.

Available in both still and sparkling and in 330ml or 750ml bottles, the water has a natural soft taste that's proven to be incredibly popular with customers. 

www.devoniawater.co.uk.