Healthier You, Healthier World
·Superfood nutrition for gut, immune and mental health
· “Microbiome boosting foods” set to be 2024 health trend
· Sustainably sourced: first FairWild-certified superfood range
Sustainable superfood brand and certified B Corp Aduna has launched Advanced Superfood Blends: And what's more, it's the world’s first FairWild-certified superfood range.
Expertly designed and specially formulated with nutritionist and gut microbiome expert Farzanah Nasser, it's aim is to boost your gut health, immune function and nervous system whilst also providing more targeted support, they tap into the new “microbiome boosting foods” trend which experts expert to be a major new wellness trend for 2024.
The range, which includes Mind, Beauty, Energy, Digestion and Super Greens, is packed with the planet’s most powerful and sustainable superfoods including baobab fruit and moringa leaves.
They are an easy way to reach the recommended target of 30 diverse rainbow-coloured plants a week for a healthy gut microbiome, the foundation of emotional, mental and physical health, while supporting producers and planet.
Each Blend contains Aduna’s Essential Superfood Formula: seven superfoods (baobab, camu camu, inulin, lion’s mane, flax, moringa and wheatgrass) specially selected to support immune function, the nervous system and gut health: the pillars of wellbeing. The Essential Formula is then boosted with advanced ingredients including prebiotics, nootropics and adaptogens that provide more targeted support depending on individual needs.
Andrew Hunt, Aduna CEO said: “Aduna has been a pioneer in superfood nutrition and sustainable sourcing for 10 years. Our Advanced Superfood Blends go beyond the norm: combining everyday mental and physical health with targeted nutritional support and exceptional taste.
"By incorporating high-impact superfoods, each blend also supports rural communities and environmental regeneration. We're proud to present the world's first FairWild-certified superfoods, guaranteeing we pay above market prices to the thousands of producers we work with in Ghana, contribute to social development funds and protect the planet through sustainable wild-harvesting processes."
Aduna Nutritionist Farzanah Nasser who advised on the range said: “Latest research shows the key to lasting health is a diverse gut microbiome, which has a positive knock-on effect on all aspects of physical, emotional and mental wellbeing.
"We should aim to eat 30 different plant-based foods a week with a vibrant mix of colours (including vegetables, fruits, nuts, seeds herbs, grains, legumes, beans, teas and spices). Aduna’s Advanced Superfood Blends contain 30 vibrant superfoods across the range and taste amazing. Adding a teaspoon is a great hack to get in some additional plant points and diversity of plant foods to help you reach or exceed this target.”
Farzanah went on to say: “We formulated the range to include an Essential Superfood Formula that supports your gut, brain and immune system because these are the foundations of our wellbeing. Prebiotics baobab, inulin and ground flaxseeds nourish the gut microbiome, promoting overall health.
"Lion's mane is a nootropic, enhancing focus and reducing anxiety and depressive mood. Moringa, baobab and camu camu are high in fibre supporting digestion and essential nutrients for the nervous and immune systems. And wheatgrass contains all the digestive enzymes; amylase, lipase and protease, helping break down food and absorb nutrients.”
Each blend contains Aduna’s Essential Superfood Formula plus a selection of superfoods hand-picked to support a specific benefit. Farzanah explains the benefits & flavour of each blend:
Mind (chocolatey) – “Adaptogens ashwagandha and schisandra and nootropics reishi and lion's mane manage a healthy stress response while cacao powder acts as a prebiotic supporting the gut microbiome and boosting mood and cinnamon helps ease anxiety.”
Beauty (tangy berry) – “Loaded with antioxidants from hibiscus (so rich in flavanols it’s nick-named the anti-aging plant), beetroot, goji and açai plus anti-inflammatory nettle, this blend fights free radicals and nourishes skin from the inside out. Rich in vitamin C and protein, it supports cell growth, collagen formation and skin elasticity.”
Digestion (cinnamon-spiced) - “Packed with baobab, flaxseeds, inulin and psyllium husk, this blend is rich in fibre and prebiotics that help feed and nourish the gut microbiome. Anti-inflammatory ginger, cinnamon and turmeric help soothe and regulate the digestive system while chamomile is a nervine, helping to calm the gut.”
Super-Greens (zesty greens) – “A powerful mix of adaptogenic green superfoods, containing 15% plant protein supports both body and mind. High in B vitamins, vitamin C and minerals like magnesium and iron, Super-Greens aids the nervous, immune and digestive systems. Algae like chlorella and spirulina provide omega 3 for heart health, while wheatgrass, barley grass and moringa offer cleansing antioxidants.”
Energy (citrussy) – “Loaded with energy-boosting plants: guarana and matcha which contain caffeine for a natural lift, vitamin C rich baobab to fight fatigue-triggering free radicals and maca, an adaptogen, to enhance resilience to stressors.”
The range is 100% organic, vegan and contains no gluten, added sugar, preservatives or additives. Each 8g serving (1 teaspoon) provides a rich source of fibre and vitamin C, supporting energy release, immune function, healthy skin, nervous system, collagen formation and reducing tiredness & fatigue.
You can add them to smoothies, juices, water, breakfasts, lattes or wherever your imagination takes you. Baked in some tasty muffins, perhaps? Or added to pancake mix? Mixed into an organic loaf? Or oatmeal?
In partnership with its Ghanaian conservation charity partner ORGIIS (https://www.orgiisghana.org), Aduna has planted over 35,000 trees in Ghana and Burkina Faso and created sustainable incomes for over 3,350 women, enabling them to provide for their 20,000+ dependents.
Aduna Advanced Superfood Blends are available from Holland & Barrett, Amazon and aduna.com for £21.99 for a 100% recyclable 250g resealable pouch.
So, what's it like? After my wife and I tried it I said it reminded me of an advert from the 1960s for a brand of milk stout beer with the part of the drinker played by veteran British actor Lord Bernard Miles, who said of the beer in the advert: "It looks good, tastes good and, by golly, it does you good."
Because Aduna Superfood Blends does look good, it smells good, tastes good and they certainly do you good, too!
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