Tired of bland snacks? The Sainsbury's and CRAVE have got great news for you!

Challenger brand CRAVE has secured listings in selected Sainsbury's stores for its recently re-launched snacks: Pickled Onion Noughties and Hot & Spicy Hot Dawgs. Both are vegan and free from allergens, but they insist on not compromising on taste.   

Crave's tongue-in-cheek approach and fun, playful attitudes have resulted in some cheeky stunts which have proven to be highly effective, including an e-van outside Sainsburys HQ which read; “Dear Sainsbury's, We got sued, please stock us so we can pay our legal fees. Thanks, Love Crave x”

Created and launched by food consultant and former chef Rob Brice, Crave has developed products which are for everyone to enjoy, whether you're vegan, have an allergy or not.

“We are overjoyed to have Sainsbury's on board in our quest to banish blandness! For those with allergies or a preference for a vegan diet, the days of searching for tasty snacks are over.” explains Rob.  

CRAVE's journey this year hasn't been boring; to say the very least! A cease and desist order was issued from some big multinationals which led to CRAVE having to re-launch some of its named products.

In truth, it's It been a tumultuous several months, but this new backing from Sainsbury's shows hard work and perseverance pays off and the free-from and vegan market is very much in demand.

PRODUCT: CRAVE Pickled Onion Noughties Sharing Bag

DESCRIPTION: Pickled Onion flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.

PRICE: from £2.00 for an 80g bag.

LISTING: Available in 198 Sainsbury's stores and online from 10th September 2023

PRODUCT: CRAVE Hot & Spicy Hot Dawgs Sharing Bag

DESCRIPTION: Hot & Spicy flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.

PRICE: from £2.00 for an 80g bag.

LISTING: Available in 198 Sainsbury's stores and online from 10th September 2023

Want to join the Crave revolution and become a stockist? Please email hello@cravenomore.co.uk