Charlotte Di Cello, who is the Commercial Director for Waitrose, said: “Giving our customers good value for money is a priority for Waitrose and we will be continuing to work hard to keep our prices low, whilst at the same time maintaining our quality and supporting our fantastic farmers.
“We'll continue to deliver our market leading quality, using our outdoor-bred pork, responsibly sourced fish, higher-welfare chicken and LEAF marque-certified British fruit and veg. The only thing that's changing is the price, so Waitrose customers will be able to continue enjoying great value but with no compromise."
She went on to say: “Besides lowering the prices of hundreds of our products, we're also passing on additional savings to our customers when the prices we pay fall due to food inflation dropping. We’ve already lowered the prices of dairy products, household goods such as toilet paper, and canned vegetables as a result of inflation falling on those particular items.
"This is the third time we’ve cut the prices of hundreds of products this year due to our record £100m investment in lowering prices. We’ve also launched new meal deals this year including our first lunchtime meal deal, and steak and pizza meal deals giving customers more ways to maximise the value they get from shopping with us. Meal Deal sales have tripled so far this year."
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