Tesco shoppers set for £500k gold rush

Tesco shoppers have a golden hour to win a share of HALF A MILLION POUNDS for their local school or a community group that supports children this Saturday (23rd Sept).

As part of the ‘Stronger Starts’ campaign, between 12 noon and 1.00pm, shoppers in 100 Tesco stores can take a lucky dip to find a gold version of Tesco’s famous blue voting token. 

Customers who find a gold token will be able to choose which local school or community project will receive a £5,000 Golden Grant to spend on equipment or healthy food to help give children a stronger start in life. 

The Golden Grants are being supported by Diversity star and Kiss Breakfast presenter, Jordan Banjo, who helped to launch Tesco’s Stronger Starts campaign in July. He said:

“Right now, £5,000 can make massive difference to a school or community project and help them give children a stronger start in life, so get down to your local store and try and find that golden token!” 

Jason Tarry, Tesco UK CEO, said: “Schools and local projects are really vital in supporting our children and our communities. We’re giving customers who visit these 100 stores the chance to make a difference to a school or group that’s doing amazing work on their doorstep.” 

Last year’s recipients of a Tesco Golden Grant included Achieve, Thrive, Flourish (ATF) a group based in Basildon, Essex, which works with communities and young people at risk of exclusion and helps to improve their wellbeing through after school activities and food provision. Red Hill Primary School in Worcester used their grant to purchase sensory equipment, therapy toys and learning resources to maximise the potential of children with additional and SEND needs. 

Golden Grants are awarded twice a year and are part of Tesco Stronger Starts, a £5m grant programme in partnership with Groundwork UK. The grants are there to help schools and children’s groups provide nutritious food and healthy activities that support young people’s physical health and mental wellbeing, such as breakfast clubs or snacks, and equipment for healthy activities. 

Schools and children’s groups can apply via Groundwork for a grant by going to www.tescoplc.com/strongerstarts. Successful applications will go to a vote in their local Tesco store where customers choose which of the three projects they’d like to support by voting with a blue token. 

Since Tesco launched its Community Grants programme in 2016, over £100million has been given to in excess of 50,000 local schools and community groups. 

To learn what stores are participating visit https://www.tescoplc.com/sustainability/communities/strongerstarts#participating-stores