Crave End a Successful 2023 With the Launch of Bisco's; a Free-from Twist on the Dunkable Cookie Sandwich Biscuit

CRAVE, the renowned pioneers of free-from snacking, proudly introduces its latest masterpiece; Bisco's, a golden biscuit sandwich with a vanilla cream filling and sprinkles. This launch marks the latest new product development in CRAVE's free-from range, launching into Sainsbury's from 31st December 2023.  

Following Sainsbury's announcement of a new format that combines frozen, ambient, and chilled free-from products all in one aisle, CRAVE is set to launch a range of new products into Sainsbury's this year to help bolster the options for their free-from customers.   

Bisco's is the first new product in a new series of NPD for 2024, launching into Sainsburys from 31st December 2023. 

PRODUCT: Bisco's 

DESCRIPTION: Golden sandwich biscuits filled with a vanilla cream and sprinkle centre 

PRICE: RRP £3.50 

PACK SIZE: 130g 

RETAILER: Available from Sainsbury's from 31st December 2023  

Continuing to battle against and challenge the status quo, CRAVE came under scrutiny earlier in the year for some of their products getting rather close to the branding of other big multinational brands. 

On the launch of Bisco's Rob Brice said, “In the office, we had lots of fun coming up with a name for our first biscuit product, we toyed with 'Noreo', but after our accountant advised us, we don't have budget for another lawsuit this year, we settled on Bisco's! 

"We really like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously Bisco's are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing)!” 

Rob, who is an expert in food development, founded CRAVE in 2020. Following on from his appearance on the TV Show Aldi's Next Big Thing in 2022 with his free-from maize snacks, CRAVE has gone on to secure listings with major retailers such as Asda, Morrisons, Ocado and more recently, Sainsbury's. 

Standing up for inclusivity, CRAVE's products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO. 

Want to join the CRAVE revolution and become a stockist? Please email hello@cravenomore.co.uk 

https://cravefreefrom.co.uk

Tired of bland snacks? The Sainsbury's and CRAVE have got great news for you!

Challenger brand CRAVE has secured listings in selected Sainsbury's stores for its recently re-launched snacks: Pickled Onion Noughties and Hot & Spicy Hot Dawgs. Both are vegan and free from allergens, but they insist on not compromising on taste.   

Crave's tongue-in-cheek approach and fun, playful attitudes have resulted in some cheeky stunts which have proven to be highly effective, including an e-van outside Sainsburys HQ which read; “Dear Sainsbury's, We got sued, please stock us so we can pay our legal fees. Thanks, Love Crave x”

Created and launched by food consultant and former chef Rob Brice, Crave has developed products which are for everyone to enjoy, whether you're vegan, have an allergy or not.

“We are overjoyed to have Sainsbury's on board in our quest to banish blandness! For those with allergies or a preference for a vegan diet, the days of searching for tasty snacks are over.” explains Rob.  

CRAVE's journey this year hasn't been boring; to say the very least! A cease and desist order was issued from some big multinationals which led to CRAVE having to re-launch some of its named products.

In truth, it's It been a tumultuous several months, but this new backing from Sainsbury's shows hard work and perseverance pays off and the free-from and vegan market is very much in demand.

PRODUCT: CRAVE Pickled Onion Noughties Sharing Bag

DESCRIPTION: Pickled Onion flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.

PRICE: from £2.00 for an 80g bag.

LISTING: Available in 198 Sainsbury's stores and online from 10th September 2023

PRODUCT: CRAVE Hot & Spicy Hot Dawgs Sharing Bag

DESCRIPTION: Hot & Spicy flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.

PRICE: from £2.00 for an 80g bag.

LISTING: Available in 198 Sainsbury's stores and online from 10th September 2023

Want to join the Crave revolution and become a stockist? Please email hello@cravenomore.co.uk 

CRAVE Now In Morrisons!

CRAVE, the popular free-from food brand, has announced the launch of their latest free-from nutty products, Big Dipper and Notella.

Notella, which is a delicious, smooth choc hazelnut spread is now available in Morrisons stores across the UK. Now everyone can indulge in the irresistible taste of choclate hazelnut spread!

Big Dipper, as the name suggests tastes out of this world and is definitely not a constellation prize! A snacking pot featuring mini breadsticks with a smooth choc, hazelnut dip.

Made with hazelnuts and dairy free choc, with a smooth and rich texture that melts in your mouth. These two new products from CRAVE are 100% vegan, free from egg, milk, gluten, and any other nasties that could spoil your fun.

Rob Brice, founder of CRAVE comments "We've gone utterly nuts and created two delicious and indulgent products that you can enjoy as part of a gluten free or vegan diet. Notella is the perfect tasty staple for your cupboard for toast or pancakes, Big Dipper is perfect for a touch of naughtiness to their day."

CRAVE's Notella is available now from 491 Morrisons stores across the country

Available in a 225g jar, priced from £3.50

Please note this product does contain nuts.

CRAVE's The Big Dipper is available now from 291 Morrisons stores across the country.

Available in a 48g packet, priced from £1.65

Please note this product does contain nuts.

Want to join the Crave revolution and become a stockist? Please email hello@cravenomore.co.uk