Thursday, 31 August 2023

Aldi cuts prices of fruit and veg

Already the UKs cheapest supermarket, Aldi has cut the prices on a range of fruit and veg products.

This week, shoppers can enjoy even cheaper prices on items such as strawberries, tomatoes, potatoes and spinach. 

Fruit and veg items in Aldi’s Everyday Essentials range are included in this latest price drop, which has seen items fall by an average of about 9%.

The move is the latest of in excess of 100 price cuts Aldi has introduced over the past two months.

Julie Ashfield, who is Aldi's MD of Buying at Aldi UK, said: “Every week we're working very hard to make new savings to pass on to our customers and help ensure we always offer them the lowest grocery prices we possibly can.

“We know shoppers are having to make difficult choices at the moment, so we at Aldi are doing what we can to offer the lowest prices possible. That’s why shoppers continue to switch to Aldi from every other supermarket.” 

Consumer group Which? named Aldi as the UK’s cheapest supermarket in July for the 14th consecutive month. On a basket of goods, Aldi was the cheapest supermarket at £71.22, which was £16.02 lower than the most expensive supermarket, Waitrose.

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