Can your pooch be a food star?

Pet owners have the opportunity to have their precious pup named the face of Earl’s Dog Food, Aldi’s popular own-label pet food.

Aldi is the UKs biggest-selling own brand pet food retailer with one in four packs of own-label pet food sold coming from Aldi.

Six lucky pooches will become the faces of the Earl’s range, complete with a professional photo shoot and a year’s supply of dog food.

Aldi is celebrating its popular Earl’s dog food range by giving lucky pet owners the chance to have their very own pup named as celebrity ambassadors. 

The UK’s favourite supermarket is refreshing the look of its dog food range, creating a new ‘family of Earl’s’, with six new dogs set to appear across its packaging. 

The competition launches as it was revealed earlier this year that an astonishing one in four packs of own label pet food now come from Aldi. Earl’s dog food has built a reputation as being a nutritious food, free of artificial colours and flavours at an unbeatable price. 

Open across Aldi’s Facebook and Twitter pages until 16th August, the unique national search will be looking for dogs from individual categories like small, medium, big, rescue, working and talented dogs. Pet parents will be able to submit the cutest photos of their treasured dogs, ready to be shortlisted by an expert team of judges. Once the list has been revealed, each pup will face a public vote across social media polls. 

Each prize-winning pooch will be invited to enjoy a professional photoshoot, plus receiving a year’s supply of Earl’s pet food. Owners will even be able to see their dogs in all their glory with special adverts ready to be spotted on daily strolls. 

Julie Ashfield, who is Aldi's MD of Buying, said: “More and more shoppers are recognising Aldi as a destination for premium quality pet food without the premium price tag. Our shoppers are at the forefront of everything we do so when we decided to refresh the look of the Earl’s range, it made perfect sense to put our shoppers’ own dogs front and centre. 

How to enter:  

Applicants should respond to Aldi’s post on 9th August, sharing their favourite picture of their pet along with their name and category (e.g. small dog, big dog, working dog) 

 Deadline for applicants is16th August 2023   

 Successful applicants will be notified via direct message. 

Terms and conditions apply. For full T&Cs email  dohbWxLSGHuDCmM3H3V6iw$g0@8.pdf (aldi-digital.co.uk) <dohbWxLSGHuDCmM3H3V6iw$g0@8.pdf (aldi-digital.co.uk)>;