From today onwards, Sainsbury’s has added in excess over 40 products to its Aldi Price Match campaign, making it the biggest yet with over 400 products. Additions include a range of by Sainsbury’s soups; burger buns and bread for those late summer BBQs; and sweet treats such as Bramley Apple Pies.
Whilst food inflation is showing signs of beginning to slow down, Sainsbury’s remains fully committed to passing on savings to its customers.
With the price of butter continuing to fall, it's reduced the price of its by Sainsbury's British Butter 250g by 10% since May. It's now £1.79. Cheese, fish fingers and toilet roll are some more of the popular products Sainsbury’s has lowered prices on ahead of the busy back to school period.
From today, Nectar Prices, which offers Nectar customers lower prices on a wide range of products, is also now available on frozen foods for the first time ever, completing the roll out of Nectar Prices across Sainsbury’s branches.
Customers will now receive special Nectar Prices on in excess of 5,000 products in Sainsbury’s supermarkets and also online, with new deals launching including up to half price on frozen favourites like Birds Eye Fish Fingers, Goodfellas Thin Margherita Pizza and Linda McCartney Original Sausages. Since the launch of Nectar Prices in April, Nectar customers have saved in excess of £244m.
As Sainsbury’s continues to go big on providing value for its customers, it's also revealed it's increasing its Pocket Friendly Prices campaign to 55 products across most of its convenience store. This campaign highlights the great everyday competitive value it's offering customers on the most popular essentials in convenience, including by Sainsbury’s chicken breast fillets, butter and baked beans.
Earlier this year, Sainsbury’s launched Stamford Street, which is a new brand for all of its entry price point products. With the rollout of some 200 products now nearing completion, the distinctive packaging, dedicated in-store signage and custom website page make it easier than ever for customers to find everyday staples at budget-friendly prices.
Simon Roberts, who is Sainsbury’s CEO said: “We’re continuing to do all that we can to battle inflation and as costs fall, so do our prices.
"We’re passing savings on as quickly as possible, wherever we possibly can, so our customers get the very best prices when they shop with us. With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you'll always be getting great value at Sainsbury’s.
"From offering great value through its Stamford Street range and passing cost price savings on to customers, to Nectar Prices promotions, Aldi Price Match value and Pocket Friendly Prices for our convenience shoppers, Sainsbury’s value offering will help make delicious meals for busy families, great lunch boxes for the return to school and weekend treats affordable to more customers."
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