Lidl has officially been named both the cheapest AND most popular supermarket in the UK

Lidl is now officially the cheapest and most popular supermarket in the UK. Lidl topped YouGov’s list of most popular supermarkets and was also named cheapest supermarket in The Grocer’s ‘Super Grocer 33’ –beating the UK’s major supermarkets and fellow discounter, Aldi.

Lidl's unbeatable value has won shoppers’ hearts up and down the entire country. In YouGov’s survey exploring the percentage of shoppers with a positive opinion of a supermarket chain, Lidl nabbed the number one spot. Scoring 79%, placing it ahead of rivals Aldi and M&S.

Meanwhile, The Grocer’s ‘Super Grocer 33’ index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, learned that Lidl was significantly better value than others on a range of products, including fresh fruit and veg. From apples (£1.49 for a six-pack) to aubergines (85p), and cabbages (69p) to carrots (50p for 1kg), Lidl was the cheapest across 26 items in total.

Lidl was exclusively cheapest for its free range eggs (£1.09), with the price accolade coming mere hours after it announced a bold, new approach to boosting British egg production, by offering farmers special financial incentives to move into egg farming.

Even when compared to the traditional supermarkets with discount schemes, Lidl customers found themselves better off. Sainsbury’s shoppers using their Nectar card still paid £6.75 more than they would have if shopping at Lidl, while Tesco Clubcard holders paid £8.09 more.

Premium supermarket Waitrose, which claims it is implementing price cuts, was a massive £15.79 more expensive than Lidl. Rapeseed oil was almost double in price, while a whole chicken was nearly £2.00 more.

Peter De Roos, who is the Chief Commercial Officer at Lidl GB, said: “It’s no surprise when we’re continually shown to be the cheapest supermarket that we’re also topping popularity polls at the same time."

He went on to say: "Our customers, new and old, know shopping with us doesn’t mean they have to compromise on quality. Also, they can be assured we remain committed to keeping our prices low, which we know is more important than ever.” 

For nearly 30 years, Lidl’s unparalleled quality-value combination has been winning customers over from across the country. While the discounter has won The Grocer’s Super 33 five times out of seven, it’s also been named the cheapest supermarket by Manchester Evening News for over seven months in a row.

www.lidl.co.uk

Aldi cuts prices of fruit and veg

Already the UKs cheapest supermarket, Aldi has cut the prices on a range of fruit and veg products.

This week, shoppers can enjoy even cheaper prices on items such as strawberries, tomatoes, potatoes and spinach. 

Fruit and veg items in Aldi’s Everyday Essentials range are included in this latest price drop, which has seen items fall by an average of about 9%.

The move is the latest of in excess of 100 price cuts Aldi has introduced over the past two months.

Julie Ashfield, who is Aldi's MD of Buying at Aldi UK, said: “Every week we're working very hard to make new savings to pass on to our customers and help ensure we always offer them the lowest grocery prices we possibly can.

“We know shoppers are having to make difficult choices at the moment, so we at Aldi are doing what we can to offer the lowest prices possible. That’s why shoppers continue to switch to Aldi from every other supermarket.” 

Consumer group Which? named Aldi as the UK’s cheapest supermarket in July for the 14th consecutive month. On a basket of goods, Aldi was the cheapest supermarket at £71.22, which was £16.02 lower than the most expensive supermarket, Waitrose.