Sunday, 25 March 2012

Weeton's Backs Ethos Of National Butchers Week By Encouraging New Blood Into The Industry

Weeton's Master Butcher, Dave Forward, will be passing the cleaver to his keen young trainee this month, ensuring his expert butchery skills - celebrated by National Butchers Week on March 25-31 - are carried forward to the next generation.

Encouraging bright young things into the industry is at the heart of National Butchers' Week, set up five years ago to promote the craft skills, knowledge and profile of retail butchers across the UK. Like the organisers, Weeton's, Harrogate are championing the true expertise of the artisan butcher - many of whom have been at the heart of high streets communities for decades.

Nineteen-year-old Danny Lancaster - who came to Weeton's through the Askham Bryan College apprenticeship scheme - will be utilising the skills passed down to him by Dave, ensuring that the retiring head butcher's knowledge and artisan skills are continued, at the award winning 'farm shop in the town'.

"It's been a fantastic opportunity to work alongside the butchery team and be taught all of their incredible skills," said Danny, who also learned this week that he has passed the following courses with flying colours, Meat and Poultry Pathway and a NVQ Level 2 Food Manufacture. "The Weeton's butchers team have more than 100 years of experience between them so I couldn't have asked for better teachers!"

Master Butcher Dave said Danny has shown 'relentless' enthusiasm throughout his training. "His confidence has come on in leaps and bounds, and it really is encouraging to see a young person with such a genuine passion for the trade," he said. "Danny thinks nothing of making the two-train commute from Selby each day, and he has not taken a single day off sick all year. With a growing shortage of skilled artisan butchers in the UK, Danny is proving an invaluable asset to the business."

As a further testament to Danny's success he recently achieved a 99% score in Weeton's latest mystery shop customer service report. "I really enjoy the technical side of the trade but what I particularly love about Weeton's, is the chance to chat with all our customers and offer advice on the choice of cuts of meat."

You will find Weeton's at 23/24 West Park, Harrogate, HG1 1BJ, 01423 507 100, info@weetons.com
www.weetons.com is the ultimate website for food lovers, with bags of inspiration to tempt your taste buds, including recipes, insider tips and a taster of what's in store.

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