Wednesday, 7 March 2012

Beverage Standards Association (BSA) Welcomes Its 100th Member At Midlands Meeting

The Beverage Standards Association (BSA) welcomed its 100th member - La Cimbali - at its Midlands regional meeting at The Bottle Kiln, West Hallam, Ilkeston on Monday 5 March.

Another new member was also announced - Taylors of Harrogate - which is sponsoring the tea category of the BSA Awards, launched last week in London.

Martyn Herriott, Executive Director, BSA told the well attended meeting "We're delighted to have La Cimbali on board as our 100th member. It shows signs of strength and growth and kudos that the BSA is attracting high calibre companies such as La Cimbali and Taylors of Harrogate, alongside long standing members who have been with the BSA since it started in 1995."

Daniel Clarke from La Cimbali was presented with a special certificate to mark the 100th member. He said "It's good to be part of such a strong and vibrant Association."

John Sutcliffe from Taylors of Harrogate received a certificate for sponsoring the tea category of the BSA Awards. He said "We've been so successful in the retail market, we want to develop the Out of Home business. The BSA is an excellent vehicle for developing in this area. Sponsoring the BSA tea Award increases our awareness in that market."

At the meeting, Martyn Herriott encouraged all 'out of home' cafes (fixed & mobile) and restaurants to enter this year's prestigious Beverage Standards Awards. Rebecca Stone, owner of The Bottle Kiln which in last year's Awards not only achieved 5 cup status, the highest BSA cup grade but also the Best Cappuccino, Latte and Flat White Award, said at the meeting " The BSA Awards have been a framework and opportunity to benchmark the Bottle Kiln business against the best in the industry. The Awards have given me confidence that we have the consistency of products and quality of service which enables us to maintain a 5 cup standard and win the Best Cappuccino, Latte and Flat White Award. "

She went on to say that one of her colleagues was training to be a judge in this year's Awards. "I am going to actively promote the Awards in my area to encourage other Out of Home establishments to enter."

For entry details about the Awards, visit

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