Weeton's Backs Ethos Of National Butchers Week By Encouraging New Blood Into The Industry

Weeton's Master Butcher, Dave Forward, will be passing the cleaver to his keen young trainee this month, ensuring his expert butchery skills - celebrated by National Butchers Week on March 25-31 - are carried forward to the next generation.

Encouraging bright young things into the industry is at the heart of National Butchers' Week, set up five years ago to promote the craft skills, knowledge and profile of retail butchers across the UK. Like the organisers, Weeton's, Harrogate are championing the true expertise of the artisan butcher - many of whom have been at the heart of high streets communities for decades.

Nineteen-year-old Danny Lancaster - who came to Weeton's through the Askham Bryan College apprenticeship scheme - will be utilising the skills passed down to him by Dave, ensuring that the retiring head butcher's knowledge and artisan skills are continued, at the award winning 'farm shop in the town'.

"It's been a fantastic opportunity to work alongside the butchery team and be taught all of their incredible skills," said Danny, who also learned this week that he has passed the following courses with flying colours, Meat and Poultry Pathway and a NVQ Level 2 Food Manufacture. "The Weeton's butchers team have more than 100 years of experience between them so I couldn't have asked for better teachers!"

Master Butcher Dave said Danny has shown 'relentless' enthusiasm throughout his training. "His confidence has come on in leaps and bounds, and it really is encouraging to see a young person with such a genuine passion for the trade," he said. "Danny thinks nothing of making the two-train commute from Selby each day, and he has not taken a single day off sick all year. With a growing shortage of skilled artisan butchers in the UK, Danny is proving an invaluable asset to the business."

As a further testament to Danny's success he recently achieved a 99% score in Weeton's latest mystery shop customer service report. "I really enjoy the technical side of the trade but what I particularly love about Weeton's, is the chance to chat with all our customers and offer advice on the choice of cuts of meat."

You will find Weeton's at 23/24 West Park, Harrogate, HG1 1BJ, 01423 507 100, info@weetons.com
www.weetons.com is the ultimate website for food lovers, with bags of inspiration to tempt your taste buds, including recipes, insider tips and a taster of what's in store.

Take a Butchers this Christmas!

Research published today reveals that three quarters of the great British public suffer stress as a result of buying and preparing Christmas meat. One in 10 even described the experience as more nerve wracking than their first day in a new job or even moving house!

The study of 1,500 people by the Q Guild of Butchers revealed that 25% of Christmas cooks have experienced a meat-based cooking disaster over the festive period, as the pressure proves too much to handle!

Christmas dinner stress capitals of the UK (with the highest number of people saying they experienced high levels of stress) include Manchester (38%), Glasgow (53%), Belfast (55%), Newcastle (40%) and Brighton (41%).

The biggest faux pas was buying the wrong size bird, with not enough turkey to go round, 3% of those surveyed admitted to leaving it too late and having to do without festive meat on the big day!

Other popular mishaps include dry meat (6%), uncooked turkey (5%) and un-defrosted turkey (4%).

The survey also found that the average UK household will spend £48.90 on Christmas Day meat alone – almost five times what the average family spends on meat in a normal week! 10% of the UK spends more than £100 on Christmas meat.

Despite the added pressure and expenditure that Christmas meat represents, over half of UK shoppers do not seek expert advice at their local butcher and instead buy off the shelf in the supermarkets.

15% of people questioned agreed that they wouldn’t know what to ask a butcher for or would be too embarrassed to ask for help, when ordering Christmas meat. Shockingly 22% of the UK adult population have never been inside a butcher shop.

In reaction to this research, the Q Guild of Butchers, who represent 140 of Britain’s best butchers, is launching a campaign entitled ‘Meat Your Butcher’ in a bid to encourage more people to visit their local butcher and avoid Christmas meat disasters.

With the aim of creating a stress-free, culinary Christmas, Q Guild butchers are inviting shoppers to attend free 10 minute sessions, where they can offload their woes to a meat expert.

Philip Cranston, Chairman of the Q Guild said: “Meat is certainly centre stage at Christmas, for many it will be the one time of the year when they have to cook for a large party or it may be the only time when all the family sits down to eat. Add to this the extra expenditure that goes into Christmas meat and it’s not surprising that many of us are feeling the pressure.

“We believe that this is where quality, independent butchers can help as we offer expert advice that will save shoppers money and stress during the festive season. Our Meat Your Butcher campaign is for those who have never ventured into an independent butcher – we hope they will change their shopping habits this holiday season and realise the benefits of asking for expert advice.”

For more information about Meat Your Butcher visit www.facebook.com/qguild or www.qguild.co.uk.