Sunday, 25 March 2012

Montezuma's Monkey Around

Montezuma's Chocolate has launched five new half-kilo, bigger than an iPad, 'Monkey Bars' named after Cockney Rhyming slang phrases - as a celebration of all-things British in this Olympic and Jubilee year.

Can you Adam and Eve it? Montezuma's new 'Monkey Bars' are bigger than an iPad!

These half-kilo slabs of great British chocolate take their name from Cockney rhyming slang for '500' and measure an impressive 10" by 6" (25.5cm x 15.5cm, if you really want the metric).

Inspired by a very special year for Britain, when we celebrate both the Royal Jubilee and the Olympics, unwrapping a 500g Monkey Bar at a gathering of family or friends will have their 'mince pies' popping out!

While huge, Monkey Bars do break up into handy 33g blocks, so are easily shared - whether it's for Easter, Father's Day, as an after-dinner treat or even while watching a certain East End sitcom!

There are 5 innovative flavours in all - each decorated with a skyline of London and other iconic symbols of Great Britain, including a traditional phone box, bulldog, Welsh dragon and a Scottish lion:

'Airs & Graces' (meaning 'Races' as in Epsom Races - which is Ecuadorian Dark chocolate with Nougat Pieces); 'Nanny Goat' ('Boat' - Venezuelan Milk Chocolate with Salted Peanuts & Butterscotch); 'Daisy Roots' ('Boots' - Ecuadorian Dark chocolate with Cherry & Almond Slices); 'Adam & Eve' ('Believe' - Venezuelan Milk Chocolate with Orange & Hazelnuts) and 'Shake & Shiver' ('River', as in The Thames - Ecuadorian Dark Chocolate with Peppermint & Cocoa Nibs). RRP is £13.99.

The bars are available from www.montezumas.co.uk and its 5 shops (Brighton, Chichester, Winchester, Kingston-upon-Thames and Spitalfields in London), as well as John Lewis, Whole Foods Market and all good independent fine food stores nationwide.

Monkey Bars are part of Montezuma's 'Great British' range, which also includes 6 traditional pudding-flavoured bars and truffles - including Spotted Dick, Treacle Tart and Apple Crumble.

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