Stand No. N2958, London ExCeL, 30th Mar - 1st Apr 2026, Haday, the flagship condiment brand of Foshan Haitian Flavouring & Food Co., Ltd., will exhibit its leading range of Soy Sauce, Oyster Sauce and other condiments at the upcoming International Food & Drink Event (IFE), at London ExCeL next week.
Haday will be exhibiting in partnership with Food Team International Ltd, who have recently been appointed as UK distributors for the globally recognised brand.
The world’s top selling Soy & Oyster sauce brand, Haday will use this event to showcase its extensive portfolio of traditional fermented sauces and seasonings developed for both retail and food manufacturing markets.
The range includes Soy sauce, Oyster sauce, cooking sauces, vinegars and seasoning products designed to deliver authentic Asian flavours, developed through time honoured culinary traditions dating back over 400 years, and consistent quality required for large-scale food production.
Haday will also announce its new UK distribution partnership with Food Team International Ltd. Through the partnership, UK food manufacturers can gain direct access to Haday’s range of sauces and condiments, plus access to Haday’s inhouse R&D team who specialise in developing bespoke products that meet specific recipes and specifications in as little as just seven days.
This combination of authentic, premium quality products, customisable solutions and scalable production enables UK businesses to integrate recognised and trusted Asian flavours into a wide variety of products, from ready meals and sauces to marinades and prepared foods, and all at highly competitive prices.The collaboration aims to support growing demand in the UK for Asian cuisine and globally inspired flavour profiles, while providing food manufacturers with reliable access to high-quality ingredients produced at scale.
“We are delighted to be appointed as UK distributors for Haday, one of China’s “Time-Honoured Brands”, and a truly exceptional range of Asian sauces and condiments.
"We’ve seen strong growth in this sector of the ingredients market, and we know our customers will welcome both the quality and flexibility that a supplier of Haday’s calibre can offer our customer network” Mark Roscoe, Managing Director of Food Team International Ltd told That's Food and Drink.
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