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room to Redefining Cocktail Experiences

room two has established itself as London's premier cocktail events company, blending backgrounds in film, music, and interior design to reimagine what cocktails can be. 

While the world of bars and cocktail culture continues to evolve, event drinks have often stayed in safer territory. room two is now changing that landscape. 

Their mission is to blur the lines between bar, set, and experience, bringing cocktails back to the forefront of luxury events across the whole United Kingdom.

At its core, room two is about translating feelings into flavours. Whether it's a track that hits at 2am on a late-night dancefloor, the colour of a room at golden hour, or a film scene that lingers long after it ends, these moments are the starting point for every drink the team creates. 

The company's distinctive approach integrates taste, texture, music, energy, and design, creating multi-sensory experiences that resonate deeply with guests.

The brand regularly releases short films to share its world, leaning into the surreal and the strange, "because that's where we think the best ideas tend to live."

"Having worked in luxury events for over 14 years, while also being a lifelong fan of late-night dancefloors, I saw a real opportunity to bring the intimacy, energy and togetherness found in those spaces into the world of luxury events," states Max McCormick, co-Founder of room two.

room two's methodology distinguishes them in the UK cocktail events industry. Recently, they were invited to Goa to design a series of drinks for a spirit not yet properly introduced to the UK market. room two was tasked with helping it break through, making it feel modern, drinkable, and relevant to a UK audience.

Their creative process is rooted in storytelling. Rather than leading with a spirit or ingredient, the team begins with a feeling, developing drink concepts around music, moodboards, moments and stories—establishing them as innovators in the British beverage experience sector.

room two has partnered with distinguished brands across fashion, beauty, and hospitality sectors. Their impressive client portfolio includes Prada, Huntsman, The American Embassy, Space NK, Singleton whisky, and Henry Holland Studio.

Actress Sienna Miller praised the company: "room two made the night truly special, every drink was like a little work of art." Huntsman (saville row) stated: "Quite possibly the best martini we've ever been served."

For a recent event with Space NK, room two created four bespoke cocktails inspired by the retailer's top-selling fragrances. The standout creation, "Rose Whip," featured a cherry and rose sour finished with a homemade leather-infused spray, designed to mirror the base notes of the featured perfume. The result was unusual, beautifully layered, and utterly delicious—showcasing their exceptional creativity in the UK cocktail scene.

room two regularly collaborates with acclaimed food stylist Kirthana on projects including a multi-sensory supper with Singleton whisky and Henry Holland Studio. These events blur the line between fashion, food, and drinks, designed for guests who crave experiences that feel unique from start to finish.

Music is a key ingredient in the room two process. Playlists are created to complement drinks. Soundtracks are built into supper clubs. Everything is mood-driven. The team's most immersive concept to date is "Dancing on the Bar," a pop-up that blends a high-fidelity listening lounge with a backgammon bar and cocktail menu. Guests sip room two drinks, eat bar snacks curated by guest chefs, and play games while listening to carefully selected records on an audiophile-grade sound system.

This season, room two is launching the first "Dancing on the Bar" pop-up in London. Think after-hours salon meets high-concept speakeasy. Part listening room, part cocktail lab, part intimate hangout. Designed for people who care about detail, from the drinks to the vinyl.

The team is currently inviting expressions of interest from aligned brands, venues, and collaborators interested in supporting or partnering on the launch.

Beyond pop-ups, room two runs a supper club series called "təˈɡeð.ər," with designer ‘Anissa Kermiche’ , a space where interesting people are brought together over food, drinks, and conversation, often in support of causes chosen by the host. Previous dinners have supported mental health initiatives, environmental causes, and LGBTQIA+ charities. Each one is co-curated, with every detail considered: from scent and lighting to the records playing in the background.

room two is committed to doing better for the planet, without shouting about it unnecessarily. Where possible, the team uses local and seasonal produce, often foraging ingredients. They work closely with East London distillers like 58 and Co, known for their thoughtful spirits, and have begun collaborating with catering teams to collect and reuse food waste, turning discarded fruit into garnishes, syrups, and shrubs.

It's not perfect, but it's part of a conscious and consistent effort to reduce waste and rethink what sustainable drinking could look like.

About room two: room two is a leading London-based cocktail events company specializing in creating immersive, multi-sensory drink experiences for luxury brands and high-profile events. Founded by industry veterans with backgrounds spanning film, music, and design, room two has established itself as a pioneer in innovative cocktail experiences throughout the United Kingdom.

Contact Information: For media inquiries or collaboration opportunities, please contact: Website: www.roomtwo.london Instagram: @roomtwo.cocktails

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New survey finds Scottish farmer and crofter wellbeing at a low point

Alix Ritchie, Farmstrong Scotland's Programme Director 

A new survey, undertaken by the agricultural wellbeing charity, Farmstrong Scotland, has learned that farmer and crofter wellbeing is lower than the Scottish population. 

Over one-third of respondents fell into the low wellbeing category, when compared to the most recent Scottish Health Survey (2023). 

What's more, the 569 respondents demonstrated that, broadly, their wellbeing increased with age, with young respondents reporting the lower scores. 

The sample, which was undertaken for the charity by an independent research agency and evenly split between men and women, received representation from every region in Scotland, and provided a similar profile to the 2024 Agricultural Census.

 To give a more typical reflection of the agricultural sector, the results were weighed against the data collected in the Census.  

Whilst 26% felt their ability to cope with the ups and downs of farming has become worse in the last year, 21% felt it had got better, with taking time to notice the small things, learning something new and helping other farmers and crofters all cited as positive impacts.  

The amount and quality of sleep, and the balance between work and leisure, were identified as two areas that had significantly declined over the last year, with respondents to the survey looking for advice on how to manage their tiredness, fatigue, sleep and stress.  

Commenting on the importance of the survey, Farmstrong Programme Director, Alix Ritchie, said: “This survey is vital for the future development of Farmstrong Scotland. The findings, alongside the foundation research back in 2018, and future surveys will inform the development of the programme, and ensure that services are tailored to meet the needs of the Scottish agricultural and crofting community. " 

Alix went on to say: “We've already begun this work, and just last month published a new resource that offers guidance for better sleep, a dedicated webinar and podcast, all supported by our wellbeing expert partners and the UK’s longest-standing sleep charity, Sleep Action.” 

The impact of scientifically backed resources, and story-led content produced by Farmstrong was identified in the survey, with 62% of those who had engaged with the programme, reporting a positive impact on their health and wellbeing. 

One significant resource was the stress management guidance, which found 93% of those who had downloaded it cited a positive impact upon themselves. Other noticeable elements were the farmer stories, Blether Together podcast series, and the walk and talk events. 

“I would like to express my thanks, on behalf of the wider Farmstrong team, to all those who completed the survey, promoted it and shared it with their wider networks. These results are key for the future of the charity, ensuring we grow, develop and secure fundraising so we can continue to support farmer and crofter wellbeing in Scotland, Alix concluded.

To find out more or read the full summary report, click here: https://www.farmstrongscotland.org.uk/news-events/new-survey-finds-scottish-farmer-and-crofter-wellbeing-at-a-low

More information about Farmstrong can be found at www.farmstrongscotland.org.uk 

That's Food and Drink is carrying this item because we firmly believe that, as the people who grow the foods we eat in Britain, our farmers are of vital importance to the national wellbeing and that they deserve whatever help and support they need.

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Why You Should Consider Swapping Your Regular Crackers for Rice Cakes

Let’s be honest – crackers are a cupboard staple. They're the go-to base for cheese, the trusty companion to hummus, and an easy snack to grab when you’re peckish. But have you ever thought about swapping them out for something a little lighter, a little crunchier, and possibly a little better for you? Enter: the humble rice cake.

1. Lighter on Calories (but still satisfying)

Crackers can be surprisingly calorie-dense, especially the buttery or flavoured varieties. Rice cakes, on the other hand, tend to be much lighter – both in texture and calories. A single rice cake typically clocks in at around 30-40 calories, depending on the brand. That means you can enjoy a couple without tipping the scales, making them a great option if you're watching your intake.

2. Gluten-Free Friendly

Many rice cakes are naturally gluten-free, as they're made from puffed rice and nothing else. This makes them an easy swap for anyone with gluten intolerance or coeliac disease. While there are gluten-free crackers on the market, they can be pricey and not always easy to find.

3. A Blank Canvas for Toppings

Think rice cakes are boring? Think again. Their neutral flavour actually works in their favour – they’re the perfect blank slate for whatever you're craving. Sweet or savoury, you can pile on nut butter and banana, avocado and chilli flakes, cottage cheese and tomatoes – the options are endless. You get full control over the flavour and nutrition.

4. Less Processed Ingredients

A lot of standard crackers come with a long list of ingredients – preservatives, oils, sugars, and additives you may not recognise. Plain rice cakes tend to be just that – rice. And maybe a bit of salt if you go for the salted version. If you're trying to clean up your diet or cut down on ultra-processed foods, this is an easy switch to make.

5. Better for Portion Control

Let’s be real – it’s far too easy to demolish half a packet of crackers without noticing. Rice cakes, with their size and crunch, slow you down a bit. They’re also easy to portion – one or two and you’re likely satisfied, especially when topped well.

6. Kid-Friendly (and surprisingly versatile)

They’re also a great snack option for kids. You can make rice cakes fun with spreads and toppings, or even choose flavoured varieties (just keep an eye on the sugar and salt content). Mini versions are perfect for lunchboxes or after-school nibbles.

Final Thoughts

Rice cakes might not be the flashiest food in your pantry, but don’t underestimate their potential. They’re light, versatile, and often a healthier alternative to traditional crackers. Whether you're looking to cut back on calories, reduce processed foods, or simply mix things up a bit, giving rice cakes a go could be a small change that makes a big difference.

So next time you're reaching for the crackers – maybe grab a rice cake instead. Your waistline (and your snack game) might thank you.

Our rice cakes of choice are from https://ibisrice.co.uk/organic-wildlife-friendly-rice-products/

10 Proven Free or Low-Cost Ways to Promote Your Food Business

Running a food business is a passion-fuelled journey, but let’s be real here, it can also be a tough gig, especially when budgets are tight. 

The good news? You really don’t need deep pockets to build a buzz around your brand. 

With a little creativity and consistency, you can attract new customers and grow your presence without breaking the bank.

Here are ten tried-and-tested methods to promote your food business for free—or very little cost.

1. Get Social (and Stay Active)

Social media is still one of the most powerful (and free) marketing tools out there. Platforms like Instagram, Facebook, and TikTok are especially suited to food businesses thanks to their visual nature. But make sure not to get political.

Top tips:

Post consistently and use high-quality images.

Use stories and reels to showcase behind-the-scenes content.

Engage with followers—reply to comments, ask questions, run polls.

2. Leverage Google My Business

A must-have for any local business. It’s free, and it gets your business on Google Maps and in local search results. Make sure your profile is complete with your location, opening hours, menu, photos, and contact details.

Bonus: Encourage happy customers to leave a review. Social proof goes a long way!

3. Partner with Local Businesses

Team up with nearby shops, cafés, or events. For example, a bakery could offer samples at a local bookshop or farmer’s market. It’s a win-win—you both get exposure to each other’s customer base.

4. Offer Free Samples (Strategically)

People love to try before they buy. Offering samples in high-traffic areas like markets or festivals can generate interest and drive footfall. If you’re online-only, consider a giveaway on social media.

5. Email Marketing

If you’re not collecting customer emails, start now! A simple sign-up form on your website or till can help you build a list. Send occasional emails with news, discounts, and recipes to keep people engaged and coming back.

6. Encourage User-Generated Content

Happy customers are your best promoters. Ask them to tag you in their foodie pics, then re-share on your own social media. You can even run a “photo of the month” competition to boost engagement.

7. Get Involved in the Community

Sponsor a local sports team, donate to a school raffle, or take part in a charity bake sale. These low-cost gestures create goodwill and get your name out there.

8. Run a Loyalty Scheme

A simple stamp card or digital loyalty programme encourages repeat business. It doesn’t have to be fancy—just consistent and easy to use.

9. Join Local Online Groups

Facebook and Nextdoor groups are great for promoting local businesses. Just be sure to follow group rules—many allow self-promotion on certain days or in designated threads.

10. Blog or Vlog Your Journey

Share your story, recipes, tips, or behind-the-scenes content via a blog or YouTube channel. It helps build a personal connection and gives people a reason to support your business beyond just the food.

Final Thoughts

Promoting your food business on a shoestring budget is completely possible—it just takes time, persistence, and a willingness to engage with your community. Start small, keep showing up, and focus on building genuine relationships with your customers.

Remember: you don’t need to be everywhere. Choose a few methods that suit your style and audience, and do them well.

Have you tried any of these methods? Got a tip that worked wonders for you? Please share it in the comments!

Mexican and South American restaurant Las Iguanas announce biggest-ever menu refresh with vibrant flavours, exciting offers and fan-favourite dishes

Las Iguanas, the UK’s home of bold Mexican and South American cuisines, is launching its most ambitious menu overhaul to date.

The popular restaurant is introducing a fresh lineup of mouthwatering dishes, bringing back long-lost favourites, and unveiling a brand-new rhythm of the week packed with innovative, exciting offers. 

The new menu, launching tomorrow, Tuesday April 8, is designed to celebrate the fresh, exotic flavours that have made Las Iguanas a firm favourite for in excess of three decades. 

Whether you’re a long-time fan or a first-time visitor, there’s something for everyone, from sharing tapas with friends to indulging in a hearty Latin American classic or sipping on Las Iguanas’ legendary cocktails.

Tapas takes centre stage, making Las Iguanas the perfect place to meet, chat, and explore flavours inspired by the vibrant street foods of Brazil, Mexico, and beyond. We see the return of the viral £15 bottomless tapas deal which flooded Tiktok in January this year.

Guests can enjoy a selection of small plates, including new and improved nachos with freshly made guacamole, cheesy quesadillas, fiery patatas bravas, the return of the popular Pao de Queijo cheese dough balls, and a range of exciting new South American-inspired dishes. 

For those who have been waiting for the return of old favourites, the much-loved Xinxim curry is making a comeback, along with other long-requested classics.

With this menu relaunch, Las Iguanas is also redefining its dining experience and re-establishing itself as a must-visit destination for those of all ages, where great food, a lively atmosphere, and handcrafted cocktails create unforgettable moments. 

The new refresh also introduces unbeatable offers, including every day legendary 2-for-1 cocktails now available from 3pm-6pm and 9pm-close, Bottomless Tapas for just £15 Sunday to Thursday, and a weekday Lunch Menu offering a classic main and a drink for just £10. 

Bottomless Brunch is still available to book every day until 3pm, and students can enjoy an extended Bottomless Brunch every Wednesday until 9pm.

To celebrate the relaunch, Las Iguanas has offered fans the chance to be among the first to experience the new menu. From March 17, guests can enter via the website and social channels to win one of 10 £100 vouchers. Additionally, from April 8- May 29, My Iguanas app users and newsletter subscribers can enjoy £20 off their entire bill when spending £50 or more on food and drink (excluding Easter weekend).

Las Iguanas has been bringing the vibrant flavours of Mexico and South America to the UK since opening its first restaurant in Bristol back in 1991. Known for its colourful murals, upbeat music, and warm hospitality, the restaurant continues to be a go-to destination for those seeking bold flavours, great company, and unforgettable experiences.

For more information, visit lasiguanas.co.uk.

JING™ Awarded EcoVadis Gold For Their Sustainable Practices

As we near Earth Day on 22nd April, JING™ is delighted to share that, at the end of 2024, it was awarded EcoVadis Gold for its sustainable practices. 

This award places JING™ in the top 3% of companies rated by EcoVadis in similar industries and top 5% of companies globally.

Said Melanie Tricklebank, CEO of JING™: “We're thrilled to have been awarded an EcoVadis Gold. This highly prized award measures our sustainability achievements and recognises the hard work and passion shown by our tea gardens to produce in the right way and by our employees, who always put ESG at the heart of our decision making.” 

Melanie went on to say: ”JING™ travels the world to responsibly source the highest quality single garden teas directly from tea origins across Asia. 

"Our mission is to change how people think about tea. Our pioneering sourcing model, through direct relationships with inspiring tea producers, enables us to pay producers a fair price and support farming techniques that promote biodiversity. It has also introduced us to an intriguing world of special, distinctive teas.”

Melanie adds: “We want to thank our incredible customers, the leaders in hospitality who have supported us on our mission to change how we all think about tea, helping to ensure a sustainable and fair future for the tea industry, whilst delighting guests with exceptional tea experiences.”

EcoVadis is the world's leading sustainability ratings provider, offering independent and transparent evaluations of companies' sustainability practices to accelerate their sustainability journey. Their ratings cover key themes such as environment, labour rights, human rights, ethics and sustainable procurement. By working with EcoVadis, businesses are able to monitor and improve their sustainability performance journey.

JING™'s focus on quality, sustainability and service together with over 20 years' experience in world-leading hospitality has made it the tea of choice for many of the world's greatest tastemakers, chefs and hoteliers and is proudly served in many Michelin star restaurants. 

The teas are complemented by a full service approach from teaware to a world class training program tailored to individual trade partners to enable them to create the perfect guest experience. 

Ole and Steen Celebrates Easter

Beloved Danish bakery Ole & Steen is celebrating Easter with the launch of its much-anticipated limited-edition seasonal treats.

This year, Ole & Steen is putting an indulgent twist on its most iconic pastry with the Easter Special Cinnamon Social.

The signature favourite features the bakery’s soft, sweet, and buttery cinnamon dough, but this edition is topped with moreish chocolate mini eggs for the ultimate Easter indulgence.

The iconic pastry is designed to bring joy, comfort, and a little extra hygge (Danish for relaxation) to every bite.

The Easter Social is available exclusively from April 1st- 21st in all Ole & Steen stores and is offered in three sizes - by the slice £4.65, half £12.45 and a whole Social costing £20.95.

For those looking for another festive treat, Ole & Steen is also bringing back a fan favourite from its very first Easter collection, the Easter Chick Whip. This delightful creation features a marzipan base topped with passionfruit-filled marshmallow, covered in white chocolate and yellow coconut shavings (£4.45).

And of course, Easter wouldn’t be complete without Hot Cross Buns. Ole & Steen’s takes them to the next level with their version of the seasonal classic featuring a soft, spiced bun filled with candied peel and raisins (£2.45 each, or a pack of four to take home for £8.50).

An Ole & Steen spokesperson said: “Easter is a time for togetherness, indulgence, and of course, great food. This year, we’ve reimagined our beloved Cinnamon Social with a festive twist, alongside the return of our much-loved Easter Chick Whip and classic Hot Cross Buns. Whether you’re gathering with friends and family or enjoying a quiet moment of hygge, our Easter collection is designed to bring a little extra joy to the season.”

Renowned for its dedication to quality, craftsmanship, and tradition, Ole & Steen has become a go-to destination for authentic Scandinavian baked goods. With a passion for seasonal flavours, the bakery regularly introduces limited-edition specials, and the Easter Social is the latest creation designed to bring an extra touch of indulgence to the celebrations.

Founded in Denmark in 1991, Ole & Steen brings decades of baking expertise to every loaf, pastry, and cake. Now with over 25 locations across London, as well as bakeries in Copenhagen and New York, the brand continues to grow while remaining true to its roots of exceptional baking and Scandinavian hospitality.

For more details on Ole & Steen’s app, latest menu offerings, and promotions, visit oleandsteen.co.uk/app.