Wednesday, 4 October 2023
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Peachie - new business launches tasty toppings to take on the menopause
Launched by a group of four female founders who have backgrounds in the food industry, Peachie has worked with a chef and a nutritionist to develop the breakfast topper, which combines hand-baked nuts and seeds with 14 specially selected vitamins and minerals tailored to support women during their menopause.
The combination of wholefoods with the bespoke supplement blend delivers 100% of the recommended daily intake of vitamin D for women and a third of other key nutrients such as magnesium, biotin and vitamins B12 and C.
The blend of nuts and seeds contributes five of the now recommended 30 plants and seeds per week and, in one daily serving, contains as much fibre as a banana and the same amount of protein as an egg white.
The vitamins and minerals selected contribute to the maintenance of normal bones, the reduction of tiredness and fatigue, normal cognitive function and, whilst served with the recommended kefir or live yoghurt, can help to promote a healthy gut microbiome.
Becky Horrocks-Taylor, co-founder of Peachie explained: “For too long, menopause has been seen as a taboo subject. It’s time for this to change and for our needs to be met in a more positive way. At Peachie HQ we’ve combined our love of good food with the nutritional know-how of experts to make a product which is both delicious and can help to deliver essential nutrition tailored to the menopause.
“We’re excited to share our first product during World Menopause Month as the first step in our mission to create foods that are an enjoyable and easy way to look after our evolving day to day health needs,” she said.
Peachie’s menopause products are available online at feelingpeachie.co.uk at £11 GBP per pack (10 servings). As a launch offer, Peachie is offering up to 20% off a month’s supply (£24 GBP). The team plans to start rolling out to more retailers and through hotels and spas in the new year.
(Image courtesy of Silvia from Pixabay)
Waitrose and Saatchi & Saatchi launch "Food to Feel Good About" campaign
The campaign which launches today, Wednesday 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on the Waitrose brand promise of ‘Food to Feel Good About’, and puts their high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of their customers and their busy lives.
One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’.
The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints and thus will be delivering impact and cut-through with their audiences.
Nathan Ansell, Waitrose Customer Director, said: “Our new Japan Menyū range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi?"
HE went on to say: "Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the London tube, a digital screen or through the ads they hear on the radio.
“Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan Menyū range is most definitely something our customers can feel really ‘good’ about. From a midweek meal, to a Friday night dinner on the sofa, our customers certainly won’t be disappointed with any of the new dishes in the range.”
Franki Goodwin, Chief Creative Officer with Saatchi & Saatchi, said: “It was so exciting to get our hands on this amazing range and bring the food photography to life. It’s the start of a lot of GOOD we’re going to be doing over the coming months.”
The Waitrose Japan Menyū range launched on 20th September, and the Chicken Karaage, Tempura Prawns and Chicken Katsu Curry & Rice are already top picks among their customers.
The new Japanese-inspired own-brand range compliments the Japanese ingredients within their own Cooks’ Ingredients range, which includes Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar.
A spokesperson for Waitrose said: "We pride ourselves on our animal welfare standards and our Japan Menyū range is no exception. All our fresh pork is outdoor-bred and comes from British farmers that we know and trust; our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. All our beef is British with our cattle getting around 30% more space than the standard set by food standards regulator Red Tractor, and all of our fish is responsibly sourced."
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Borough Broth Expands Its Reach With Landmark Launch in Waitrose
The Borough Broth Company is justifiably for their premium organic bone broths that can be sipped as a nourishing drink or used as a cooking staple, has announced an exciting new listing in Waitrose stores this month, October.
Founded in 2015, Borough Broth is on a mission to bring the benefits of homemade bone broth to everyone without the need to simmer bones for hours and hours on end.
Since its conception Borough Broth has gone from strength to strength; with stockists like Ocado, Planet Organic, Wholefoods, Abel and Cole and now Waitrose. This strategic retail expansion marks a significant milestone in award-winning Borough Broth's journey as it introduces two exceptional products, their Free Range Organic Chicken Bone Broth and their Grass-Fed Organic Beef Bone Broth, to Waitrose customers.
They are updating broth for a modern appeal.
Traditionally used to make the most of ingredients and ensuring every part of the animal was utilised, broths and stocks have long been an integral part of food culture around the world and have been heralded for their healing and nourishing properties.
Borough Broth's bone broths offer a unique blend of both tradition and modernity. Whether it's sipping a nourishing mug of soup, slurping on a bowl of noodles in broth, or simmering on the stove in a stew, Borough Broth's bone broths offer home cooks a versatile experience. Their broths have wide-ranging appeal with consumers from those seeking the warmth of tradition to those looking for contemporary culinary innovation or anti-aging benefits.
Nurturing Health Through Innovation
Expertly simmered for 24 hours using organic ingredients and British Spring Water, Borough Broth's easy-to-use pouches encapsulate depth of flavour and nutritional nourishment. Bone broth has been used for centuries to soothe the body and support the immune system, while nutritionists have long hailed the benefits of bone broth; glycine to support sleep, collagen to slow the aging process, gelatine for gut health and amino acids for joints, immunity and inflammation. The naturally occurring electrolytes also make it a great choice for both pre or post-workout.
Ros Heathcote founded Borough Broth in 2015 after discovering the benefits of introducing bone broths into her own lifestyle.
Ros set out to create an equally delicious, nourishing bone broth without needing to have bones simmering in the kitchen all day. After being picked up by Selfridges and then a hugely successful listing with Ocado, Borough Broth have dominated the broth category and a considerable part of the soup category too, going on to secure further listings with Whole Foods Market and Abel & Cole.
On the Borough Broth launch into Waitrose, Ros Heathcote said: "Entering Waitrose is a milestone for Borough Broth, it perfectly aligns with our mission to bring our passion for taste and well-being along with convenience to a wider audience.
"Our customers love a slow-cooked traditional broth but appreciate the convenience of a ready-to-use pouch. Afterall, why go to the trouble of cooking with quality, organic, fresh ingredients, and then adding a crumbly salty stock cube with zero nutritional benefits? We're well positioned to capture the booming market for functional, nourishing foods including the keto and paleo diets, plus the rising trends for collagen boosting foods and gut health."
Commitment to Quality and Sustainability
From ingredients to packaging and everything else in between, sustainability is at the heart of Borough Broth. Back in 2021, they became a certified B-corporation and continue to look at how they can strive to make a difference, whilst also supporting British farmers. Borough Broth makes the broth in their own specialist and purpose-built London-based kitchen and pledges to use only whole ingredients, organic meat and bones from Soil Association Organic Farms and ensure that any food waste from the process of making the broths is either composted or used as biofuel.
There's wellness in each and every sip!
As they venture into Waitrose, Borough Broth is sharing their vision: to nurture not only bodies but also for minds and souls, too.
A sip of Borough Bone Broth invites consumers to pause, savour the moment, and immerse themselves in the comfort of a warming bone broth. The brand's dedication to sourcing only the highest-quality organic ingredients and dedicating a full day to simmering is a testament to their commitment to taste and to quality.
Waitrose will be stocking Borough Broth's 324g pouches of Free-Range Organic Chicken Bone Broth and 324g Grass-Fed Organic Beef Bone Broth from today, 4th October, in stores up and down the country.
If you are a wholesalers a retailer, or perhaps you operate restaurant kitchens and want to stock or use Borough Broth broths, please contact: sales@boroughbroth.co.uk
Why did Ros launch Borough Broths? She had a love for slow, patient cooking with simple organic ingredients.
Since then, they have been making the finest Organic Bone Broths from their London kitchen using only local British bones, spring water, simple organic vegetables and a few carefully chosen seasonings.
Never ones to skimp on quality, their bone broths contain a high ratio of bones to water, which are gently simmered for up to 24-hours without using of pesticides, preservatives or cheap flavouring replacements. The result is a mightily delicious punch of meaty goodness that's packed full of protein and natural collagen.
Borough Broths product range includes organic bone broths, low FODMAP broths, ramen noodle broth and organic cooking fats.
That's Food and Drink can see this being a major addition to the Christmas cooking regimen, producing some delicious Christmas table soups and some utterly wicked meat gravies.
To learn more please visit them at https://boroughbroth.co.uk.
Tuesday, 3 October 2023
Lidl host major supplier meeting of over 600 delegates
Lidl GB CEO, Ryan McDonnell, launched the day by welcoming specially invited guests, followed by addresses from other Board Directors and senior colleagues including the Supply Chain Director, Logistics Director and Customer Director. Suppliers were provided with business updates, along with the opportunity to hear all about Lidl’s ambitious growth plans and the integral role of suppliers in reaching those goals.
While learning about initiatives, industry trends and innovation, the event also provided a unique networking platform for suppliers to connect face-to-face with Lidl colleagues and key contacts from across the business, including those from Buying, Procurement and CSR.
Held at Lidl’s largest RDC in the world, which officially opened earlier in the month, suppliers received a virtual tour of the warehouse, offering them a behind the scenes look into Lidl's operations.
The event follows confirmation earlier in the year that Lidl was accelerating spending plans announced at the end of 2019 and would invest £4 billion in British food businesses in 2023, cementing its support for suppliers across the whole country.
Said Martin Kottbauer, Chief Trading Officer at Lidl GB: “Last year Lidl we saw a record number of shoppers coming through our doors, attracting an additional 1.4 million customers. As households have continued to tighten their belts, we’re incredibly grateful to our business partners for the support they've provided us to ensure our customers have continued access to high quality products at the lowest possible prices.
“We believe our business is only ever as good as our suppliers, and their products are paramount to achieving this. We have led the way with our commitments to longer-term contracts and, as we look to the future and continue on our growth trajectory, we’re committed to bolstering our partnerships further; providing suppliers with the security and certainty needed, as they continue on the journey with us. Our inaugural supplier event is a pivotal part of this, and we look forward to learning and growing together in the years to come.”
Lidl, which prides itself on only stocking 100% fresh British milk, butter, eggs, cream, poultry, beef and pork, has long championed British food and farming and over-trades in British meat, poultry and eggs. Sourcing two-thirds of its core produce from the UK, Lidl GB works directly with in excess of 650 suppliers across the UK, giving them unrivalled access to local and international markets.
Richard Clothier, who is the MD of Wyke Farms Ltd, added: "We've been proud partners of Lidl GB since their inaugural store opened back in 1994, and next year marks a significant milestone of 30 years together. Over this journey, our collaboration has grown substantially, with the amount of cheese we supply on an annual basis increasing by a staggering 14,000 per cent, spanning 20 countries, including the United States.
“What sets Lidl GB apart for us is their family-like approach, marked by honesty and simplicity, aligning perfectly with our values. The supplier event has been enlightening, allowing us to engage further with key people within the business, witness the journey our products undertake, and gain insights into the future of our collaboration within Lidl’s wider vision.”
Last month, Lidl announced it was offering financial incentives for farmers to help boost British egg production. The unique investment will enable farmers to diversify their existing business and provide confidence and security to invest in the future.
On a roll! Sainsbury’s introduces paper packaging to its toilet and kitchen rolls in a first for UK retailers
Because Sainsbury’s is the first UK retailer to announce a switch from plastic to paper packaging across its entire own-brand toilet paper and kitchen towel ranges.
This move will save 485 tonnes of plastic, the equivalent of over 55 million pieces of plastic annually. The change is said to be the biggest plastics reduction the retailer has made in its grocery business so far to date.
The new packaging will launch across 27 products, with customers starting to see the change in store and online from this week. The paper packaging will have rolled out to all lines by February next year and can easily be recycled at home through kerbside recycling.
The packaging switch follows the introduction of double-length toilet rolls in Sainsbury’s last year. The multipack rolls include double the number of sheets on each roll, reducing plastic packaging by 30%, and saving 84 tonnes of plastic each year.
Claire Hughes, who is the Director of Product and Innovation, said: “We sell thousands of our own brand toilet tissue and kitchen roll products every week and by switching from plastic to paper on these household staples, we’re able to make a significant impact in reducing plastic.
"This change alone represents the biggest plastic reduction in our grocery products so far and our customers can expect many more changes to come. Collaborating with our suppliers to develop innovative packaging solutions to reduce plastic is a major key priority for Sainsbury’s, helping us to achieve our ambitious target of increasing recycled content and recyclability.”
Sainsbury’s also recently passed on over £4m worth savings directly to customers by cutting the price of selected own brand toilet paper and kitchen towels. The cuts included by Sainsbury’s ultra-absorbent kitchen towels x2 (previously £3.25, now £3) and by Sainsbury’s super soft quilted x16 (previously £7.50, now £6.50) and are part of its commitment to keep prices low on staple household products.
The retailer's latest packaging swap is just one of the changes it has made this year to reduce plastic packaging. Last month, Sainsbury’s was the first UK retailer to swap its plastic babywear hangers to cardboard, saving 103 tonnes of plastic a year. Sainsbury’s also switched its own-brand laundry detergent from plastic to cardboard cartons earlier this year, saving 22 tonnes of plastic annually.
Aldi first UK supermarket to stock rare Glowberry Flavour hydration drink
The NEW Glowberry flavour, which tastes of sour apple berries, hasn't been widely available in supermarkets for UK fans, but fortunately for Aldi customers, this highly sought-after variant will be available nationally after proving extremely popular with shoppers over in the USA.
What’s more, shoppers can try and get their hands on the ‘Rare’ and ‘Ultra Rare’ variants of the Glowberry flavour, as the incredibly scarce bottles land in Aldi stores.
Prime Hydration, which is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugar and only around 20 calories per bottle.
Following previous launches of Prime in stores, the supermarket saw high shopper demand. To ensure as many people as possible get the opportunity to buy the Glowberry flavour, a purchase limit of one per customer is expected to be set.
Prime Hydration Glowberry will be available to purchase in stores from Thursday 5th October. Shoppers best move swiftly – as with all Specialbuys, once they’re gone, they’re gone!
Great news for Halloween fans – pumpkins will be even bigger this year
While many Brits may have been cursing the rainier than usual mid-summer months of July and August, the inclement weather was actually good news for the UK’s pumpkin farmers.
And now Tesco's bracing itself for stronger demand than ever when this season’s crop of pumpkins go on sale at stores across the UK this week.
Tesco pumpkin buyer Lucy Moss said: “The good news for Halloween fans coming from our main pumpkin growers is that the fruit will be larger than normal in all size variations this year as a result of very good growing conditions during the summer months.
“This year we have six different sizes and based on last year’s demand, the carving variety is still the most popular. Each of the six different size categories will be larger than usual this year so fans will get good value for money.
“The good news, from a food waste point of view, is there's been an increase in customers seeking out recipes for their delicious versatile pumpkin flesh on our Tesco Real Food website.”
Oakley Farms, which is based near Wisbech in Cambridgeshire, is one of Europe’s biggest suppliers of pumpkins, growing around five million annually.
The farm works hand-in-hand with Tesco to ensure there is as little pumpkin waste as possible.
Steve Whitworth, Commercial Manager at Oakley Farms said: “We had a pretty good growing season for pumpkins this summer with a really hot June which really helped the plants along.
“The rainy July and August may not have been great for sun lovers or BBQ fans but from a growing point of view for pumpkins, it was perfect.
“The weather gave us the right amount of rain with sunny intervals especially compared with the challenging conditions we encountered during last year’s heatwave which was officially the hottest UK year on record.”
Tesco’s pumpkins range this year is as follows:
Carving – standard size
Culinary
Munchkin
Novelty including devil (red) and ghost (white) types
Large
Giant
And here are some pumpkin recipes from Tesco for readers of That's Food and Drink to get their teeth into!
Sweet pumpkin pancakes with blackberries
These seasonal pancakes use pumpkin to give them a warm glow and sweet, squashy flavour. Stack 'em high with syrup and blackberries!
Preheat the oven to gas 6, 200°C, fan 180°C. Toss the pumpkin with the oil and spread out in a single layer in a roasting tin. Cover with foil and bake for 20 mins, then remove the foil and continue to cook for 10 mins until the pumpkin is tender, with no liquid remaining in the tin. Leave to cool for 10 mins.
Meanwhile, mix the flour and a pinch of salt in a mixing bowl and make a well in the centre. Crush the pumpkin in the tin with a potato masher or fork. Put in a jug with the milk and eggs, and whisk to combine evenly.
Pour the pumpkin mixture into the centre of the flour bowl and whisk to make a smooth batter.
Heat a large frying pan over a medium heat and use a piece of kitchen paper to wipe ¼ of the butter over the surface of the pan. Spoon 4-5 heaped tbsp of batter, well-spaced out in the pan, to make 4-5 pancakes. Cook for about 90 secs until golden underneath with bubbles forming on the surface; flip and cook for another 1 min. Transfer to a plate and cover with foil to keep warm while you cook the remaining pancakes.
Stack the pancakes and serve with the blackberries, a little yogurt and a drizzle of honey or maple syrup.
Tip: Make your pancakes into pumpkin shapes. Spoon an extra 1 tsp batter into the pan while cooking to create stalks. Once cooked, spread half the batch with hazelnut chocolate spread, and cut faces out of the other half. Sandwich the halves together, and colour the stalks with green writing icing.
Pumpkin latte
If you're in need of a warm me up then get cosy with this wonderfully spiced pumpkin latte. This spicy and frothy hot drink is so simple to make at home, it's the perfect drink to snuggle up to and works wonderfully with both espresso coffee and instant coffee.
Put the pumpkin purée, sugar, spices and milk in a microwave-proof jug. Mix the contents to combine. Cover with clingfilm, then carefully pierce the surface two or three times, to allow steam to escape. Microwave on full power for 1½-2 mins, until the milk is hot.
Using an electric milk frother or whisk, whisk for 30-45 secs or until milk is really frothy. Pour the hot coffee into a latte glass or mug, then add the spiced pumpkin milk. Top with cream, if using, then dust with a little more mixed spice and some cocoa.
Tip: If you have a coffee machine, use two shots of espresso to make the latte. If not, use an instant espresso coffee or your usual cafetière. You will need 50ml strong coffee made from about 1 tbsp ground coffee.
Reservation for Relaxation Please! Zen Hits Zizzi as Goodrays Announces Partnership With Restaurant Chain With Restaurant Chain
Goodrays Raspberry and Guava and Passionfruit and Pomelo are now listed, providing diners with options for 'Sober October' and beyond, too.
Goodrays drinks are perfect for the sober-curious and those who want to relax and explore adventurous and delicious flavours, without feeling they're compromising on a great night out.
The drinks were developed by company founder Eoin Keenan, who brings decades of experience within the CBD sector, and an ex-Diageo Liquid developer and drinks industry expert, who worked on harnessing the flavour of CBD to compliment the tropical and zingy flavours of Goodrays.
Goodrays drinks contain a market-leading 'dose' of 30mg per can, making it the market's best value CBD drink. Double the amount of CBD of its nearest competitor, Goodrays is obviously the go-to brand for consumers that want that extra dose of relaxation.
The announcement comes as Goodrays is now also listed in the first ever Waitrose meal deal nationwide, a listing meaning that per mg, Goodrays is the best value CBD drink on the market and ties into an ethos that CBD should be accessible for all.
Reporting a 1500% increase in sales over 2022/23, Goodrays is excited to see CBD drinks listed in mainstream outlets in which consumers can sample the products in comfort and alongside delicious foods.
Henry Colyer, Head of Marketing at Goodrays says: "Your mind doesn't have an off switch. That's why we created Goodrays, a moment of clarity for the curious, the creative, the brave and the bold. Zizzi were looking for a non-alcoholic but functional option for their menu which was sophisticated and appealing to the younger market.
"Clearly, Goodrays fits the brief perfectly. We know more and more younger people want to drink less alcohol, yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.
Zizzi were looking for a non-alcoholic option for their menus which was sophisticated yet on-trend and appealing to the younger market. Goodrays fit that perfectly. We know that more and more younger people want to drink less yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is that we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.”
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