Goodrays Launches “Perfect Pairing” Campaign With CleanCo and Waitrose

Goodrays is launching an exciting in-store collaboration with CleanCo in Waitrose, with the aim to highlight the versatility of CBD drinks via CBD infused alcohol-free cocktails.

'The perfect pairing to unwind' will raise awareness around new ways to serve and incorporate both CBD and non-alcoholic spirits into consumers daily routines and lifestyles, with a focus on the benefits of using a 100% natural, vitamin-D drenched, low-calorie and low-sugar drink as a mixer with CleanCo's non-alcoholic spirits.

The fixture will be on the alcoholic drinks aisle - a first for Goodrays who normally sits in the functional drinks section - demonstrating customers can use CBD as a mixer and that CBD drinks are becoming an alternative for an evening tipple.

The Goodrays mixed pack of sparkling drinks (normally £7.50 for 4x250ml cans) will now be £5.63. Each pack contains 1x Yuzu and Elderflower, 1x Raspberry and Guava, 1x Passionfruit & Pomelo and 1x Blood Orange & Grapefruit. Each can contains a market-leading 30mg, the strongest dose of CBD available in a carbonated drink in the UK as well as a daily recommended dose of Vitamin D.

CleanCo non-alcoholic spirits (£17 per bottle) will now be £12.75.  CleanCo is the first of its kind offering a full suite of alcohol-free alternatives to all major full-strength spirits, with a range that includes Clean G (the essence of a London Dry Gin, boasting crisp juniper notes and romantic botanicals), Clean G Rhubarb (a delightful fusion of London dry gin, rhubarb and red berries), Clean W (with notes of oak and sweet vanilla with rich spice, apple and figs), Clean R (a take on Spiced Caribbean Rum with warming spice, golden caramel and a hint of cayenne pepper), and Clean T (an oaky agave spirit with the fresh aroma of blue agave and subtle hints of new oak).

The in-store promotion will be the start of an ongoing cross-company partnership which includes a social media and PR campaign which celebrates 4 new cocktail recipes created by CleanCo's in-house mixology team. Each recipe has been specifically created for evening relaxation, with additional benefits to help consumers strive for a restful sleep and a hangover-free morning. 

In-store visual merchandising

The Goodrays and Waitrose relationship has proven to be a fruitful one since the brand launched with its range of drinks, gummies and oils. Goodrays now has the highest rate of sale across the energy, sport and functional beverage categories within store, as well as being listed in the first ever meal deal which launched August 2023. 

CleanCo has seen similar success with Waitrose. CleanCo is the number one independent spirit brand stocked in Waitrose nationwide, with the brand seeing a 93% YoY sales growth in Waitrose in 2024.

Founded in 2020 by CBD industry expert Eoin Keenan, Goodrays exists to help busy minds find calm and clarity, via the most exciting, effective and accessible CBD products for people who want to improve their mental wellbeing. As Europe's fastest growing CBD brand and one of the fastest growing soft drinks brands in the UK, Goodrays wants to change the way that the food and drink industry treat products for mental wellbeing. All of Goodrays' products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates

Founded in 2019, Founded in 2019 by entrepreneur, media personality and Guinness World Record holder Spencer Matthews, CleanCo has rapidly grown to become the world's leading independent non-alcoholic spirit brand, offering optionality and choice with an unrivaled range of non-alcoholic equivalents to full strength spirits, without compromising on experience, taste, aroma, or mouthfeel.  With over 30 awards to their name including recent Great Taste and IWSC wins, CleanCo continues to dominate taste-led innovation in the non-alcoholic category worldwide.

“For too long, mental wellbeing has been ignored by the food and drink industry, dominated by high sugar, hard alcohol and ultra-processed foods. But times are changing. We're buzzing to be working with someone like Spencer Matthews and CleanCo on this partnership. Our consumers want to see new and exciting ways to moderate drinking, and calming cocktails are perfect for at-home drinking moments when you need to relax, unwind and recover. All of our products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates. We see so many synergies with CleanCo in terms of their message around mental health and look forward to working with them in the months ahead.”

The Pros and Cons of CBD Drinks

CBD, or cannabidiol, has been making waves in the wellness industry for its potential health benefits. 

While CBD oil, capsules, and topical creams are common, CBD-infused drinks have emerged as a popular way to consume this compound. 

But what are the advantages and disadvantages of these beverages? Let’s dive into the pros and cons of CBD drinks.

Pros

1. Easy and Convenient Consumption:

CBD drinks offer a simple and convenient way to consume CBD. Unlike oils that require measuring and capsules that need to be swallowed, you can enjoy a refreshing drink infused with CBD on the go. This ease of use makes it accessible for people with busy lifestyles.

2. Potential Health Benefits:

CBD is renowned for its potential therapeutic benefits. These include pain relief, reducing anxiety and depression, improving sleep, and alleviating symptoms of certain neurological disorders. While more research is needed, many users report positive effects from incorporating CBD into their routines.

3. Variety of Options:

The market offers a wide variety of CBD drinks, from flavoured waters and teas to coffee and smoothies. This variety allows consumers to choose a beverage that suits their taste preferences and dietary needs, making it easier to incorporate CBD into their daily lives.

4. Non-Psychoactive:

Unlike THC (tetrahydrocannabinol), CBD does not have psychoactive effects. This means you can enjoy the potential health benefits of CBD without experiencing a 'high'. This makes CBD drinks suitable for consumption at any time of the day.

5. Social Acceptance:

Drinking a CBD-infused beverage is often more socially acceptable than other forms of CBD consumption. You can sip on a CBD drink in public or at social gatherings without attracting unwanted attention, as these drinks often resemble regular beverages.

Cons

1. Variable Dosage:

One of the main challenges with CBD drinks is the inconsistency in dosage. The amount of CBD can vary significantly between different products and even between batches of the same product. This can make it difficult to manage your CBD intake and ensure you are getting the desired effects.

2. Slow Onset:

CBD drinks typically have a slower onset time compared to other methods like sublingual oils or vaping. This is because the CBD needs to pass through the digestive system before entering the bloodstream. If you are looking for immediate relief, CBD drinks may not be the most effective option.

3. Potential Interactions:

CBD can interact with certain medications, potentially altering their effectiveness or causing side effects. If you are taking prescription medication, it’s essential to consult with your healthcare provider before incorporating CBD drinks into your routine.

4. Cost:

CBD products, including drinks, can be quite expensive. The cost of sourcing high-quality CBD and the process of infusing it into beverages contribute to the higher price point. This can make regular consumption of CBD drinks a costly endeavour.

5. Limited Research:

While anecdotal evidence and preliminary studies suggest various benefits of CBD, there is still a lack of extensive clinical research to fully support these claims. The long-term effects and safety of regular CBD consumption are still being studied, and consumers should be aware of this when considering CBD drinks.

Conclusion

CBD drinks offer a convenient and enjoyable way to potentially reap the benefits of CBD. However, it’s important to weigh the pros and cons before incorporating them into your lifestyle. While they are non-psychoactive and socially acceptable, issues such as variable dosage, slow onset, and potential interactions with medications should not be overlooked. As always, consult with a healthcare professional if you have any concerns, and choose reputable products to ensure quality and safety.

Goodrays Gummies, Oils and Sparkling Drinks are is now stocked in Sainsbury's, Waitrose, Tesco and has recently launched in France too. www.goodrays.com 

Goodrays features in Tesco's new Functional Drinks Lineup

Created by CBD industry expert Eoin Keenan and ex-Diageo taste developers, Goodrays CBD drinks are said to be "a deep breath for your brain."

Three flavours will be appearing on shelf on the new Functional Drinks Bays at Tesco: Namely 4x250ml packs of Raspberry & Guava, Elderflower & Yuzu, and Blood Orange & Grapefruit. 

Science shows to experience the full effects of CBD, a reduction in anxiety, better sleep, less muscle and joint pains, for example, consumers should consume at least 25mg of CBD. 

A market-leading 'dose' of 30mg of premium CBD and a daily dose of Vitamin D, with no added sugars, all-natural ingredients and a fully recyclable, entirely plastic-free product puts this product ahead of the game.

As the only CBD drinks brand currently offeedr, Goodrays plans to support the listing with PR support, in-store education and ongoing marketing activity throughout the partnership.

Said Eoin Keenan Founder of Goodrays: “We design and deliver the most exciting, effective and accessible CBD products to people who desire to improve their mental wellbeing. Our drinks are the most cost-effective way of accessing CBD and Tesco shares our vision in making CBD more affordable and accessible for everyone. We're excited to be part of this new direction for Tesco and expect more  retailers to follow their lead, as wellness continues to be the dominant trend in drinks.”

Goodrays is the UKs fastest-growing CBD brand and second largest brand in the category. It is the top-selling adult soft drink on Amazon with over 1,000 5* reviews. 

https://www.goodrays.uk

 

UK's Thirst for Functional Drinks Boosts Goodrays Distribution With Waitrose

Goodrays CBD has increased its distribution with Waitrose after a bumper period of sales since launching with the retailer. 

The entire Goodrays range, 7 SKUS in total, will now be available nationally in-store and online, and the sparkling 250ml Goodrays drinks will continue to be a part of the Meal Deal offer. 

Goodrays founder Eoin Keenan believes the success of the trial was in part to the Meal Deal drinks inclusion and success of the recently introduced Waitrose Functional Drinks bay, showing that the consumers' thirst for functional drinks shows no signs of subsiding. The announcement comes as Neilsen reports that CBD is the best performing category within the functional drinks space.

The British brand's mission is to make CBD accessible for all and the news of the increased distribution goes a long way in supporting its ethos. The £5 Meal Deal is currently the most cost-effective way of accessing high quality CBD on the market,  45% of Goodrays single can sales now come through the Meal Deal and sales suggest repeat purchase via the functional drinks bay.

Eoin Keenan says: “It's been a joy to work with the UK's most premium retailer bringing high-quality and innovative CBD products to the mainstream. Big thanks to Waitrose for backing us. Our recent trial of the CBD Drinks mixpack on the functional drinks fixture in  Waitrose was overwhelmingly successful. It was the best performing drinks multipack in the trial and we're confident that success will continue across the entire range  as we move into deeper distribution. We've heard from customers that they have been introduced to the the category and the brand via the meal deal and they've become regular customers from this entry point.

"The increase in distribution will be supported with ongoing marketing support from Goodrays, including a promotional plan and a continuation of the Meal Deal partnership. As consumers become more educated on CBD and its benefits, Goodrays believes customers will continue to seek out brands that offer higher dose products that offer the best value for money."

Eoin Keenan went on to say: “This is a milestone for us and our mission to educate around CBD usage and the impact it can have in the reduction of stress and anxiety, and a way to find relaxation in our chaotic lives. We currently offer a market leading dose of CBD per drink at 30mg, this unique proposition is what we'll continue to shout about in 2024, and hope that this element will bring new, experimental customers to the category ongoing."

Goodrays announced a record growth of 1,457%  year on year in October 2023.

Eoin Keenan founded Goodrays after years of using CBD to help combat anxiety and stress, often hiding the condition from friends and family. A now veteran of the industry, including over a decade of studying the world's most misunderstood plan and its natural compounds, Keenan is passionate about developing premium CBD solutions to support mental wellness for everyone.

https://www.goodrays.com

Reservation for Relaxation Please! Zen Hits Zizzi as Goodrays Announces Partnership With Restaurant Chain With Restaurant Chain

There's good news for fans of Goodrays and Zizzi! CBD brand Goodrays is now on the menu at Zizzi Italian restaurants with a listing in 135 restaurants al lover the country.

Goodrays Raspberry and Guava and Passionfruit and Pomelo are now listed, providing diners with options for 'Sober October' and beyond, too.

 Goodrays drinks are perfect for the sober-curious and those who want to relax and explore adventurous and delicious flavours, without feeling they're compromising on a great night out. 

The drinks were developed by company founder Eoin Keenan, who brings decades of experience within the CBD sector, and an ex-Diageo Liquid developer and drinks industry expert, who worked on harnessing the flavour of CBD to compliment the tropical and zingy flavours of Goodrays. 

Goodrays drinks contain a market-leading 'dose' of 30mg per can, making it the market's best value CBD drink. Double the amount of CBD of its nearest competitor, Goodrays is obviously the go-to brand for consumers that want that extra dose of relaxation.

The announcement comes as Goodrays is now also listed in the first ever Waitrose meal deal nationwide, a listing meaning that per mg, Goodrays is the best value CBD drink on the market and ties into an ethos that CBD should be accessible for all. 

Reporting a 1500% increase in sales over 2022/23, Goodrays is excited to see CBD drinks listed in mainstream outlets in which consumers can sample the products in comfort and alongside delicious foods.

Henry Colyer, Head of Marketing at Goodrays says: "Your mind doesn't have an off switch. That's why we created Goodrays, a moment of clarity for the curious, the creative, the brave and the bold. Zizzi were looking for a non-alcoholic but functional option for their menu which was sophisticated and appealing to the younger market. 

"Clearly, Goodrays fits the brief perfectly. We know more and more younger people want to drink less alcohol, yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.

Zizzi were looking for a non-alcoholic option for their menus which was sophisticated yet on-trend and appealing to the younger market. Goodrays fit that perfectly. We know that more and more younger people want to drink less yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is that we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.”

https://www.goodrays.com