Goodrays features in Tesco's new Functional Drinks Lineup

Created by CBD industry expert Eoin Keenan and ex-Diageo taste developers, Goodrays CBD drinks are said to be "a deep breath for your brain."

Three flavours will be appearing on shelf on the new Functional Drinks Bays at Tesco: Namely 4x250ml packs of Raspberry & Guava, Elderflower & Yuzu, and Blood Orange & Grapefruit. 

Science shows to experience the full effects of CBD, a reduction in anxiety, better sleep, less muscle and joint pains, for example, consumers should consume at least 25mg of CBD. 

A market-leading 'dose' of 30mg of premium CBD and a daily dose of Vitamin D, with no added sugars, all-natural ingredients and a fully recyclable, entirely plastic-free product puts this product ahead of the game.

As the only CBD drinks brand currently offeedr, Goodrays plans to support the listing with PR support, in-store education and ongoing marketing activity throughout the partnership.

Said Eoin Keenan Founder of Goodrays: “We design and deliver the most exciting, effective and accessible CBD products to people who desire to improve their mental wellbeing. Our drinks are the most cost-effective way of accessing CBD and Tesco shares our vision in making CBD more affordable and accessible for everyone. We're excited to be part of this new direction for Tesco and expect more  retailers to follow their lead, as wellness continues to be the dominant trend in drinks.”

Goodrays is the UKs fastest-growing CBD brand and second largest brand in the category. It is the top-selling adult soft drink on Amazon with over 1,000 5* reviews. 

https://www.goodrays.uk

 

UK's Thirst for Functional Drinks Boosts Goodrays Distribution With Waitrose

Goodrays CBD has increased its distribution with Waitrose after a bumper period of sales since launching with the retailer. 

The entire Goodrays range, 7 SKUS in total, will now be available nationally in-store and online, and the sparkling 250ml Goodrays drinks will continue to be a part of the Meal Deal offer. 

Goodrays founder Eoin Keenan believes the success of the trial was in part to the Meal Deal drinks inclusion and success of the recently introduced Waitrose Functional Drinks bay, showing that the consumers' thirst for functional drinks shows no signs of subsiding. The announcement comes as Neilsen reports that CBD is the best performing category within the functional drinks space.

The British brand's mission is to make CBD accessible for all and the news of the increased distribution goes a long way in supporting its ethos. The £5 Meal Deal is currently the most cost-effective way of accessing high quality CBD on the market,  45% of Goodrays single can sales now come through the Meal Deal and sales suggest repeat purchase via the functional drinks bay.

Eoin Keenan says: “It's been a joy to work with the UK's most premium retailer bringing high-quality and innovative CBD products to the mainstream. Big thanks to Waitrose for backing us. Our recent trial of the CBD Drinks mixpack on the functional drinks fixture in  Waitrose was overwhelmingly successful. It was the best performing drinks multipack in the trial and we're confident that success will continue across the entire range  as we move into deeper distribution. We've heard from customers that they have been introduced to the the category and the brand via the meal deal and they've become regular customers from this entry point.

"The increase in distribution will be supported with ongoing marketing support from Goodrays, including a promotional plan and a continuation of the Meal Deal partnership. As consumers become more educated on CBD and its benefits, Goodrays believes customers will continue to seek out brands that offer higher dose products that offer the best value for money."

Eoin Keenan went on to say: “This is a milestone for us and our mission to educate around CBD usage and the impact it can have in the reduction of stress and anxiety, and a way to find relaxation in our chaotic lives. We currently offer a market leading dose of CBD per drink at 30mg, this unique proposition is what we'll continue to shout about in 2024, and hope that this element will bring new, experimental customers to the category ongoing."

Goodrays announced a record growth of 1,457%  year on year in October 2023.

Eoin Keenan founded Goodrays after years of using CBD to help combat anxiety and stress, often hiding the condition from friends and family. A now veteran of the industry, including over a decade of studying the world's most misunderstood plan and its natural compounds, Keenan is passionate about developing premium CBD solutions to support mental wellness for everyone.

https://www.goodrays.com

Reservation for Relaxation Please! Zen Hits Zizzi as Goodrays Announces Partnership With Restaurant Chain With Restaurant Chain

There's good news for fans of Goodrays and Zizzi! CBD brand Goodrays is now on the menu at Zizzi Italian restaurants with a listing in 135 restaurants al lover the country.

Goodrays Raspberry and Guava and Passionfruit and Pomelo are now listed, providing diners with options for 'Sober October' and beyond, too.

 Goodrays drinks are perfect for the sober-curious and those who want to relax and explore adventurous and delicious flavours, without feeling they're compromising on a great night out. 

The drinks were developed by company founder Eoin Keenan, who brings decades of experience within the CBD sector, and an ex-Diageo Liquid developer and drinks industry expert, who worked on harnessing the flavour of CBD to compliment the tropical and zingy flavours of Goodrays. 

Goodrays drinks contain a market-leading 'dose' of 30mg per can, making it the market's best value CBD drink. Double the amount of CBD of its nearest competitor, Goodrays is obviously the go-to brand for consumers that want that extra dose of relaxation.

The announcement comes as Goodrays is now also listed in the first ever Waitrose meal deal nationwide, a listing meaning that per mg, Goodrays is the best value CBD drink on the market and ties into an ethos that CBD should be accessible for all. 

Reporting a 1500% increase in sales over 2022/23, Goodrays is excited to see CBD drinks listed in mainstream outlets in which consumers can sample the products in comfort and alongside delicious foods.

Henry Colyer, Head of Marketing at Goodrays says: "Your mind doesn't have an off switch. That's why we created Goodrays, a moment of clarity for the curious, the creative, the brave and the bold. Zizzi were looking for a non-alcoholic but functional option for their menu which was sophisticated and appealing to the younger market. 

"Clearly, Goodrays fits the brief perfectly. We know more and more younger people want to drink less alcohol, yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.

Zizzi were looking for a non-alcoholic option for their menus which was sophisticated yet on-trend and appealing to the younger market. Goodrays fit that perfectly. We know that more and more younger people want to drink less yet want something delicious, interesting, and a valid substitute for alcohol. Our ethos as a brand is that we want to be the CBD brand for all occasions and restaurant partnerships are a huge part of our strategy going into 2024.”

https://www.goodrays.com