The spirits business, the leading global drinks media, has revealed its final top 10 in the Top 50 Innovative Spirits Launches of 2025, spotlighting the brands that pushed boundaries and offered a clear signal of where the global spirits market is heading next.
Collectively, these 10 liquids represent a shift away from incremental line extensions towards genuine technical, sensory and cultural innovation – a trend that will shape brand strategy, portfolio development and consumer expectations well into 2026.
The Top 10 Shortlist
1: Chivas Regal Crystalgold - A crystal-clear Scottish spirit drink created through bespoke filtration that removes colour without stripping flavour. Designed for long serves, crossover occasions and daytime drinking, the number-one product opens up whisky to new consumption moments.
2: Three Families (Mr Lyan x Rockland x Dilmah Tea) – A range of cocktail seasonings blending bitters tradition with modern distillation and tea extracts. Designed to empower experimentation behind the bar and at home, turning flavour into a modular tool.
3: Never Never Signature Vodka – A texture-driven vodka enriched with olive, coconut and avocado oils to deliver mouthfeel as a primary differentiator. Built for premium Martinis and neat sipping.
4: Planteray Hogo Monsta – An ultra high-ester rum designed as a flavour amplifier rather than a sipping spirit. A technical release that celebrates intensity, funk and bartender creativity.
5: Realizzato Coffee Liqueur – A sustainability-led innovation using upcycled coffee grounds to create alcohol, paired with fully recycled packaging. Circular production meets premium flavour.
6: Archie Rose Wattleseed Smoked Cask Whisky -– An Australian single malt smoked via native wattleseed-treated barrels, creating uniquely regional flavour architecture.
7: 1906 Cannabis Spirit – A neutral, alcohol-free THC and CBG ‘spirit’ engineered for social drinking occasions beyond alcohol.
8: Bruichladdich X4+18 Edition 01 – The world’s first quadruple-distilled 18-year-old single malt Scotch, pushing cost, yield and process boundaries.
9: Aureus Vita Gin – Produced on a Fibonacci-inspired still that applies mathematical ratios to botanical interaction and distillation geometry.
10: Isco Pizza Vodka – A vodka distilled from a full organic pizza – herbs, tomato, cheese and wheat – proving novelty flavour can deliver commercial scale when executed seriously.
Melita Kiely, editor-in-chief of The spirits business, said: “Our top 50 ranking explored the most creative products that came to market in 2025, from production techniques to unusual flavours, and even products reaching new heights with their purpose and marketing initiatives.
What’s clear to see is producers are not afraid to explore new flavour dimensions – and for many, their efforts are paying off. Our top pick, Chivas Regal Crystalgold, was especially exciting to see. This spirit has the potential to open the Scotch whisky category up to new drinkers, particularly loyal fans of white spirits, and it’s great to see a brand like Chivas boldly step forward to deliver something truly different and distinct.”
https://www.thespiritsbusiness.com/
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