The supermarket is testing the new packaging which uses an incredible 70% less plastic, on two products: 500g Tesco Beef Lean Steak Mince 5% fat (£3.49) and Tesco Beef Mince 500g 20% fat (£2.49). If customers like the new pillow packs, Tesco will roll them out to more stores and across more products, too.
Pillow packs are the opposite to vacuum packs. The slightly inflated ‘pillow’ keeps the mince in perfect condition and prevents it being compressed at all.
While the new packs still contain the same amount of mince as the older packs, the packaging is smaller in size, meaning fewer lorries are needed to transport them, and stores can fit more on shelves, increasing availability, too.
The new packaging is recyclable. Customers can put it into the front of store recycling units with their other soft plastic.
Dom Morrey, who is the Tesco Commercial Director for Fresh, said: “As well as looking for great value when they are shopping, customers want to see less plastic packaging on the products they buy. Pillow packs are a win-win: they keep the mince in perfect condition, whilst also requiring much less plastic.
“Removing or reducing unnecessary plastic is a vital way we at Tesco can reduce environmental impact. We're proud of what we've been able to do so far, but we'll continue to look for ways to do more."
Tesco’s 4Rs packaging strategy aims to remove plastic where it can, reduce where it can't, reuse more and recycle what's left. To date, Tesco has removed around 2.2 billion pieces of plastic from its UK business, including:
200+ million bags from Tesco.com deliveries
100+ million extra lids from products such as wipes, creams, yogurts and desserts
50 million pieces of plastic wrapping from cans of branded beers and ciders
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