A reminder moments of pleasure also come in small packages, Magnum Vegan Minis are now available in multi packs containing a selection of two winning flavours: x3 Magnum Vegan Classic and x3 Magnum Vegan Almond.
Magnum Vegan Classic Mini combines a luxuriously smooth, vegan ice cream made with high quality Madagascan vanilla, fully dipped in a layer of delicious signature Magnum vegan cracking chocolate.
Uncover a fantastically gorgeous nutty experience with Magnum Vegan Almond Mini: a velvety plant-based ice cream dipped in smooth vegan chocolate with crunchy Californian almond pieces.
January can be a bit of a gloomy month. But little bits of pleasure can make a massive difference.
Magnum wants to help you celebrate the mini moments of pleasure this Veganuary. And beyond, too. So, if you are 100% vegan or take a more flexible approach to your diet, Magnum Vegan Minis are a winning combination for pleasure seekers and provide the perfect sized treat.
Magnum also introduces a new, improved recipe to its much-loved Vegan core range, using naturally derived ingredients for plant-based deliciousness: Magnum Vegan Classic, Magnum Vegan Almond and Magnum Vegan Sea Salt Caramel. (EDITOR: Sea Salt Caramel? Wow! My favourite flavour!)
From the sustainably sourced West African cocoa used in the cracking chocolate certified by The Rainforest Alliance, to the highest-quality Madagascan vanilla and best quality Californian almonds, Magnum’s plant-based core range have all been awarded the PETA Vegan Food Award.
Pea protein is the key ingredient that helps bring the velvety, smooth Magnum ice cream to life, allowing Magnum to create a plant-based ice cream that does not compromise on taste or texture.
“We’re thrilled Magnum is launching Vegan Minis this January,” said Toni Vernelli, International Head of Communications at Veganuary. “Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people or animals. And it's easier to persuade people to try vegan if there's plenty of great-tasting, high-quality foods like this readily available in the shops!’’
A spokesperson for Magnum said: "We believes a day without pleasure is a day lost, and this is why Magnum is encouraging you to find and indulge in those mini moments that make Veganuary that little bit more pleasurable. To celebrate the mini moments of pleasure in Veganuary, we invite Brits to use the hashtag #miniveganmoments on social channels.
The New Magnum Vegan Minis (Classic and Almond) are available in branches of Sainsbury, Tesco and Ocado
Vegan Minis Multipacks of 6 have a recommended retail price of: £4.29, though this is at retailer's discretion.
Launched 33 years ago, Magnum was the first premium adult ice cream to go to market. Today, Magnum is one of the world’s leading ice cream brands, selling over 1 billion units annually worldwide.
So, if you are having a vegan food feast this Veganuary, why not finish it off with a round of Magnum Vegans?
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