Flawsome! Is Awesome!

Flawsome! Is launching a sustainable health shot range as part of its mission to save 20,000 tonnes of wonky and surplus fruit by 2026!

Flawsome! sustainable shots are made using wonky or surplus fruit, with added vitamins and prebiotics. They will be available on

https://flawsomedrinks.com/ from this month, January 2022.

A whopping 65% of consumers are reportedly looking for functional benefits from their drinks, but only a small number of products are sustainably created. 

Flawsome! has the chance to bring a completely different approach to the functional beverage market.

Flawsome! Is not only good for you, it's good for and our planet too.

Flawsome! wants to show the world that you can be ‘small in size, but big in impact’.

The shot range will be launched this month, January 2022, with a focus online and on-trade.

It will include 4 flavours and a range of health benefits:

Immunity Kick, with ginger and vitamin D for a caffeine free kick and immune boost

Gut health, with wonky strawberries and prebiotics for healthy insides

Immune Boost, with wonky cherries and vitamin C to boost the immune system

Daily Defence, with turmeric and vitamin D to boost the immune system and healthy bones.

A spokesperson said: “We're bringing purpose to the health and wellness space. The functional beverage market is flooded with refrigerated shots, packed in

small plastic bottles and made with products that are grown to order. We decided

to craft a 60ml health shot range as sustainably as possible, because we knew we

could have a BIG impact!”

Their plan is to use real wonky or surplus fruit.

Employ Ambient storage, thus avoiding the energy consumption caused by using electrical refrigeration.

Eschew the use of plastic bottles by using recyclable glass bottles

Paying farmers a fair price for their fruits, vegetables and tubers

Be carbon positive, offsetting all the emissions of production

What do founders say?

Co-founder Maciek Kacprzyk said: “1.3 billion tonnes of food is lost or wasted annually, at all levels of the supply chain, from initial agricultural production right the way through to consumption in the home.”

He went on to say: “It was essential for us as a brand to serve the growing demand for functional drinks, while pursuing our mission to save 20,000 wonky and surplus fruit by 2026. 

“Every shot gives you the nutrients you require to kick start your day, while reducing food waste along the supply chain.

Karina added: “We create delicious, healthy drinks that make a difference and so we want to bring all of this to a functional category. You won’t feel that flaming burning sensation, instead you will enjoy a kick of fruity blends that will keep your gut healthy and support overall physical and mental wellbeing.

“We believe small actions can make a big difference, and we invite you to join our mission to save 20,000 tonnes of wonky and surplus fruit by 2026”.

Flawsome! is a Welsh start-up that's sure to take the functional drinks market by storm.