Wednesday, 5 January 2022

McDonald goes McPlant for Veganuary and beyond

Rosie Ramsey celebrating the arrival of the McPlant 
After a highly successful trial, McDonald’s is rolling out its first ever plant-based burger to EVERY McDonald's eatery across all of the UK and Ireland from today, Wednesday January 5th.

The McPlant, which features a patty co-developed with Beyond Meat®, is McDonald’s first plant-based burger option, ever.

To celebrate its release, famous faces such as Rosie Ramsey, Simon Gregson and Lawrence Okolie gave McPlant their seal of approval with tastings all over the UK

McDonald’s is proud to announce the nationwide roll-out of its plant-based offering, the McPlant, to all restaurants across the UK and Ireland from. This is after a successful trial at over 250 restaurants last year.

The impressive McPlant, which took over three years to develop, features a patty co-developed with Beyond Meat® and has already proved hugely successful with McDonald’s customers who were fortunate enough to try the new burger.

From today, it will be available all over the UK, meaning the McPlant is now everywhere for burger aficionados to get their teeth into. McDonald's is confidant that everyone will love McPlant, be they a vegan or a more traditional meat lover.

To celebrate the fact #McPlantIsEverywhere, McDonald’s took celebrities to all corners of the country to sample the latest addition to the menu.

Michelle Graham-Clare, Chief Marketing Officer for McDonald’s UK and Ireland said: “We’re thrilled our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy. 

"We received a remarkable response during the trial run in October and now McPlant is on the high-street, in retail parks and service stations all over the UK and Ireland, all our customers can try it. We’re proud to once again offer our customers more great-tasting options from McDonald’s. It’s our same iconic taste, but now plant-based.”

McDonald’s UK&I spent three years on research and development to bring a delicious plant-based offering to British and Irish customers, and every element of the McPlant was designed with taste and quality top-of-mind. From the plant-based patty co-developed with Beyond Meat, to innovative vegan cheese based on pea protein that tastes just like McDonald’s iconic cheese slices, and a new vegan sandwich sauce. 

What goes in to a McPlant? A Vegan Sesame Bun, Mustard, Ketchup, Vegan Sauce, Fresh Onion, Pickles, Lettuce, Tomato and Vegan Cheese. It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.

How much an you expect to pay? Typically £3.49 - McPlant, or £4.89 – Medium Extra Value Meal.

Customers in ROI can expect to pay 4.50/7.40 Euros.


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