Thursday, 5 October 2023

People are more likely to choose healthier or non-alcoholic drinks in 2024

People are more ‘sober curious’ and thus are more likely to choose healthier, more sustainable and ‘premium’ drinks, according to recent research by EHL Hospitality Business School, the world’s best hospitality management university with campuses in Switzerland and Singapore.

Megatrends for the upcoming year are most likely to centre around healthier, cleaner, more sustainable and socially responsible drinks, and movements like mindful drinking have been gaining popularity. Similarly, functional healthy beverages are also on the rise.

With people being more mindful of their health, it makes sense they're also looking to improve their mental well-being, too.

As a result, CBD-infused relaxation drinks are one of the top trends predicted for the upcoming year. Whilst CBD drinks, of course, can’t get you ‘high’, they can help you relax, and are renowned for their anti-inflammatory properties, too. 

Other trends include bubble-tea, the Taiwanese drink; or sustainably made and packaged drinks, like boxed wine (yes, boxed wines are making a comeback). Not only is it making a comeback, industry experts are having to come around to the idea boxed wine does not always mean poor quality due to the sustainable and economic benefits of boxed wines.

In terms of “functional healthy beverages”, drinks such as kefir or kombucha seem to be a trend that's here to stay. Gut health is a trending conversation, which helped the fermented beverage industry to see a financial growth over $1 billion, a 5% increase.

Premium drinks are also getting in on the action, with many spirit companies releasing canned cocktails ready for immediate consumption. And for those who aren’t fans of cocktails, drinks like gin and tonic are now readily available in a can, too.

The remainder of 2023 looks to be one filled with a more holistic balance, EHL says, with consumers now having a large variety of drinks to choose from to help them on their sober or health journey, without having to sacrifice flavour or authenticity.

www.ehlgroup.com

Wednesday, 4 October 2023

That's Christmas: Booze-filled advent calendars

That's Christmas: Booze-filled advent calendars: Do you remember the fun you had as a child when, throughout the run up to Christmas Day, you got to open up that day's advent calendar w...

Bring Back Your Glow with Gold Collagen Supplements

Did you can drink your way to a younger-looking skin while boosting your new season immunity?

It's true! revolutionary assistance to help you combat ageing skin is here. Nourishing your skin from within is the way of maintaining  youthful health and vitality. Gold Collagen is a  drinkable, anti-ageing supplement that targets your skin concerns from the inside out.

An award-winning supplement, Gold Collagen blends collagen with antioxidants, active ingredients, vitamins and minerals to replenish skin and revive youthfulness. Inspired by oriental beauty rituals, Gold Collagen is a holistic and delicious elixir of health and wellbeing with world-class, nutrient rich formulas scientifically developed and clinically tested.

Perfect for both men and women, Gold Collagen  liquid supplement is available in three formulas targeting specific areas for different types of individuals and needs.

Pure Gold Collagen

Perfect to tackle early signs of ageing, the Pure Gold Collagen range is ideal for men and women over 25 years of age. Just one shot a day of this liquid gold can help in promoting younger looking, healthy, radiant skin, strong and shiny hair and nails whilst supporting immunity.

Gold Collagen Forte

Specifically formulated for women over 40, this range is boosted with antioxidants, evening primrose oil, hyaluronic acid amongst other active nutrients. The perfect collagen anti-ageing recipe, it helps fight visible signs of ageing, reducing the appearance of wrinkles and pigmentation while supporting immunity and hormonal activity.

Active Gold Collagen

For men and women with busy and sporty lifestyles, the Active Gold Collagen is specifically developed to support joints, muscles, hair growth while providing you with your daily boost of energy. Additional benefits also include reduced fatigue levels, younger looking skin and better immunity.

Gold Collagen provides the vital nutrients that your body needs to accelerate hair and nail growth and make your skin glow naturally. For effective results, it is recommended to drink one bottle of Gold Collagen daily for three months on an empty stomach for best absorption.

The range is available for purchase via www.beautyethic.com and leading pharmacies in the region. 

https://www.instagram.com/goldcollagenuae/

Some special winter warmer recipes from Cooks & Co and Maldon Salt

Roast Chicken with Leeks & Peppers

Ingredients

4 leeks, trimmed and roughly chopped

5 garlic cloves, finely sliced

400g pack baby onions, peeled

Few sprigs fresh Rosemary

Few fresh thyme stalks

1 bay leaf

Sea Salt and freshly ground black pepper

Handful of Cooks & Co green olives

1 tbsp olive oil

3 tbsp balsamic vinegar

Generous splash of white wine

1 tbsp runny honey

1 whole chicken, jointed or chicken thighs

460g jar Cooks & Co roasted red peppers, drained and roughly chopped

Gorgonzola for topping, optional, but  obviously very delicious!

Handful of fresh flat leaf parsley, chopped for serving

Preparation Time: 15 mins | Cooking Time: 1 hour and 15 mins

Preparation Method

• 1. Preheat the oven to gas 6/200C (190C Fan oven) Add the leeks to a large roasting tin, along with the garlic, baby onions and fresh herbs and scatter over the olives. Drizzle with the olive oil and season well.

• 2. Mix together the balsamic, white wine and honey. Put the chicken pieces in a large bowl, pour over the balsamic mix and using your hands combine well. Now tuck the chicken pieces in and around the leeks. Pour over remaining juice then put it in the oven for 40 mins.

• 3. Remove from oven and stir though the peppers, return it to the oven and cook for about a further 20 mins until the chicken is cooked through and the onions are tender. Check on the chicken occasionally and if it beginning to get too brown, cover the tray loosely with foil. If using, scatter over some gorgonzola for the last 5 min of cooking or until it begins to melt. Garnish with parsley to serve.


Herby Goats Cheese & Porcini Risotto

Ingredients

1 tbsp extra virgin olive oil

200g mushrooms, sliced

1 clove garlic, crushed

190g pack Cooks & Co Porcini Mushroom Risotto

150ml white wine

500ml vegetable stock

75g Cooks & Co Sweety Drop Peppers

1 knob butter

25g Parmesan, finely grated

1 tbsp chopped chives

1 tbsp chopped parsley

50g soft goat’s cheese

Preparation Time: 10 mins | Cooking Time: 20 mins | Serves: 2

Preparation Method

• Preheat the oven to 240oC, gas mark 9.

• 1. Heat the oil in a large saucepan and fry the mushrooms and garlic for 2-3 minutes.

• 2. Add the risotto mix and then the wine and cook until the wine has reduced by half.

• 3. Add the stock, bring to the boil, cover and simmer for 10 minutes.

• 4.Stir in the sweety drop peppers, butter and Parmesan, the sprinkle in the herbs crumble in the goat’s cheese but just allow to melt without stirring before serving.

• Cooks tip - Try swapping the goat’s cheese for mascarpone or cream cheese.


Slow Cooked Asian Flavoured Beef

Ingredients

Cooks & Co Dried mixed forest mushrooms

400g can Cooks & Co Lotus root, drained and rinsed

1tbsp olive oil

2kg boned, rolled brisket, tied with string (ask at the butcher counter)

1 tbsp Olive Oil

5 cm piece of fresh Ginger, peeled and finely sliced 3 cloves garlic, finely chopped

3 Star anise

1 tsp Sichuan peppercorns, ground

1 tsp five spice powder

3 tbsp hoisin sauce

4 tbsp Shaoxing wine or use dry sherry, instead

4 tbsp light soy sauce

500ml beef Stock

Juice of 2 oranges

2 x 180g bags Kale, any tough stalks removed

2 tbsp light Soy sauce

1 tbsp runny Honey

Pink peppercorns, roughly ground for topping (optional)

Preparation Time: 10 mins | Cooking Time: 4 hours (or 8 hours on low in a slow cooker)

Preparation Method

• 1. Add the mushrooms to a bowl, cover with boiling water and leave to soak for 30 mins. Preheat the oven to gas 3/160C (140C fan oven) Heat the oil in a large heavy oven proof casserole pot, add the meat, season well and cook for a few mins each side until lightly browned, then remove it and put it to one side.

• 2. Add the ginger and garlic to the pan and cook for a couple of mins, don’t let the garlic get brown. Then stir in the star anise, Sichuan pepper and 5 spice, stir then add the hoisin, soy sauce and Shaoxing wine and bubble gently for a minute. Drain the mushrooms and add, reserving the juice, then pass the juice through a sieve to remove any grit and add this to the pot. Pour in the stock and add the orange juice then return the meat to the pot. Ladle over the juices.

Put the lid on and put it in the oven for about 4 hours, or until meat is really tender when poked with a knife. Check it occasionally and if it is drying out at all, top up with a little hot water as you go.

•3. Towards the end of cooking, steam the kale, either in a steamer or sit the kale in a metal colander, cover with a lid, and sit it over a pan of simmering water, cook for about 6-8 mins until tender. Add this to the brisket for the last 10 mins of cooking, stirring it to combine with the sauce.

• 4. To braise the lotus roots, in a small non-stick frying pan, add the soy sauce and honey then tip in the lotus roots, stir to combine then let the liquid bubble for a few minutes to coat, give it a stir then spoon them over the beef to serve.

To serve the meat, slice, removing the string as you go. Sprinkle with pink peppercorns if using.

•Tip: This makes an easy Sunday lunch served with roasties or mash potato or serve with rice. Any leftover beef, is great, shredded into a bun or wrap.


Gorkhali Lamb Curry

Serves: 4 people | Prep time: 10 minutes | Cook time: 1 hour 15 minutes

Ingredients:

• 1 tbsp vegetable oil

• 1 large red onion, diced

• 4 cloves

• 1 inch piece of fresh ginger, peeled and grated

• 3 large garlic cloves, grated

• 1 cinnamon stick

• 1 bay leaf

• 3 cardamom pods, lightly crushed

• 750g lamb shoulder, cut into large chunks

• 3 large vine tomatoes, diced

• 1 tbsp garam masala

• 1 tsp fenugreek

• 2 tsp turmeric powder

• 1 tsp chilli flakes

• 1 tsp of Himalayan Pink Salt, selected by Maldon

• 1 litre lamb stock or water

• Chopped coriander, to serve

Method:

• Start by heating the vegetable oil in a large casserole dish. Add the red onion and fry until softened, then add the cloves, ginger, garlic, cinnamon, bay and cardamon pods and fry for another few minutes until smelling fragrant.

• Next add the lamb pieces and cook in the spices and onion until it browns on all sides – the longer you brown it the more caramelisation you will get on the meat and the deeper the flavour.

• Once the meat is nicely browned all over, add the diced tomatoes followed by the garam masala, fenugreek, turmeric, chilli flakes and Himalayan Pink Salt. Stir everything together so it is all well coated and allow it to sizzle and fry for 5 minutes, so the tomato breaks down.

• Add the lamb stock or water and bring to the boil. Then reduce to a low simmer and allow it to bubble away for 1 hour. Keep an eye on it and if it needs some more liquid then top it up.

• After an hour the sauce should be thickened and the lamb tender. Serve the curry topped with chopped coriander and alongside some steamed turmeric rice and warm roti flatbreads.


Chicken Momo’s with Tomato Chilli Chutney

Serves: Makes 15 Momo’s | Prep time: 30 minutes | Cook time: 20 minutes

Ingredients:

• 200g plain flour

• Pinch of Maldon salt

• 5 tsp sunflower oil

• 100ml water

• 180g chicken mince

• 3 garlic cloves, grated

• 1 inch piece of ginger, grated

• 2 spring onions, finely chopped

• 1 green chilli, finely chopped

• 1 stick of lemongrass, woody outer leaves removed and then finely chopped

• Small handful of coriander, finely chopped

• Small handful of mint, finely chopped

• Pinch of Himalayan Pink Salt, selected by Maldon

Method:

• Start by making the dough for the Momos. In a large bowl add the flour and a pinch of Himalayan Pink Salt. Add the oil and mix it in well. Next add the water and mix it well with your hands until combined and the dough feels smooth. Cover the bowl with clingfilm or a tea towel and set aside.

• Next make your filling. In a bowl mix together the chicken mince, garlic, ginger, spring onions, green chilli, lemongrass, chopped coriander and mint and Himalayan Pink Salt. Mix well until evenly distributed.

• Now start on the sauce. In a large pan add the tomatoes, dried chillies and garlic cloves and pour over the water. Place it onto the heat and bring the water to the boil. Simmer the tomatoes for 5 – 8 minutes until they soften and break down, and the dried chillies have also softened. Remove from the heat and allow to cool slightly before placing in a high-powered blender along with the soy, caster sugar and pinch of Himalayan salt and blitzing until smooth. Set aside to serve later.

• Now you can shape your Momo’s. Divide the dough into 15 equal balls. Lightly dust the work surface and then use a rolling pin to roll each ball into a circle as thin as you can.

• Lift the circle and place it into the palm of your hand. Spoon in about 1-2 tsp amount of the filling. Then use your fingers to lift the sides of the dough to enclose the filling and pinch in a pleating action all the way around until you have a spiral. Pinch the dough in the middle of this to make sure it is fully sealed – it will look like a little moneybag.

• Continue with the rest of the balls and using the filling until you have all your shaped Momo’s.

• Prepare your bamboo steamers with some greaseproof paper in the layers and place them onto a pan with an inch of simmering water. Steam the Momo’s on the layers for approximately 10 minutes.

• Serve the Momo’s warm with some sliced spring onions scattered over and the tomato chilli chutney for dipping.


Tomato Chilli Sauce

• 3 large vine tomatoes, roughly chopped

• 2 whole dried red chilli

• 3 garlic cloves

• 500ml water

• 1 tsp soy

• ½ tsp caster sugar

• Pinch of Himalayan Pink Salt, selected by Maldon


Pork Sosaties

Serves: Makes 6 skewers | Prep time: 15 minutes, plus 30 minutes marinating | Cook time: 15 minutes

Ingredients:

• 1kg pork fillet, cut into 3cm cubes

• 3 large onions, cut into wedges

• 3 green peppers, chopped into chunks

• 18 dried apricots

• 18 bay leaves

• 4 lemons, cut in half

• 3 tbsp olive oil

• 6 wooden skewers, soaked in water

Braai Marinade:

• 1 tsp cayenne

• 2 tsp curry powder

• 1 tsp cumin powder

• 1 tsp ground coriander

• 3 garlic cloves, grated

• 1 tsp Dijon mustard

• 1 tsp Kalahari Desert Salt, selected by Maldon

• Cracked black pepper

• 5 tbsp olive oil

Method:

• Begin by making the Braai marinade. Mix the spices, grated garlic, mustard, Kalahari Desert Salt, and black pepper with the olive oil in a large bowl. Then add the pork pieces and mix so they are well coated. Cover the bowl with clingfilm and place in the fridge for 30 minutes to marinade (you can do this the day before if you would like to get ahead).

• After the meat has marinaded, it is time to assemble the skewers. Place 3 tbsp olive oil in a bowl and add the onion wedges, green pepper, apricots, and bay leaves – toss them so they are all lightly coated (this will help avoid any burning on the Braai). Thread pieces of the meat on to wooden skewers and then alternate between the other ingredients and more pieces of meat until you have 6 full skewers.

• Place the skewers on the hot BBQ or Braai and griddle then for 5 minutes on each side until cooked through and lightly charred in places. At the same time, place the lemon halves on too and allow them to char. Serve the skewers immediately along with the charred lemon squeezed on top.


Chakalaka

Serves: 4 as a side dish | Prep time: 5 minutes | Cook time: 15 minutes

Ingredients:

• 3 tbsp olive oil

• 1 large onion, finely chopped

• 3 garlic cloves, crushed

• 1 inch piece of fresh ginger, peeled and grated

• 1 tbsp curry powder

• 1 tsp ground cumin

• 1 tsp cayenne

• 1 red pepper, diced

• 1 yellow pepper, diced

• 4 large carrots, washed and coarsely grated

• 2 tbsp tomato puree

• 400g tin chopped tomatoes

• 400g tin of cannellini beans, drained

• A small handful of thyme, leaves picked

• A pinch of Kalahari Desert Salt, selected by Maldon

• Cracked black pepper

Method:

• Heat the oil in a large frying pan and then add the onion. Cook for a few minutes until it starts to soften and go translucent. Next add the garlic, ginger, curry powder, cumin and cayenne and fry for another minute.

• Add the diced peppers and cook for a couple of minutes to allow them to soften. Next add the grated carrot, tomato paste and tinned tomatoes. Mix it well so everything is well coated and allow it to cook for 5 – 10 minutes.

• Finally add the cannellini beans, fresh thyme and seasoning and allow it to bubble for a further 5 minutes. Check the seasoning and then serve.


Mealie Bread

Serves: 8 people | Prep time: 1 hour 45 minutes | Cook time: 35 minutes

Ingredients:

• 280g plain flour

• 30g cornmeal

• 120ml milk

• 7g sachet of active dried yeast

• 1 tsp caster sugar

• 160g tinned sweetcorn (drained weight)

• 2 tsp Kalahari Desert Salt, selected by Maldon

• 2 tsp smoked paprika

• 1 tsp turmeric

• 50g melted, cooled butter

• 2 large eggs

• 1 tbsp sesame seeds

Method:

• Place the plain flour and cornmeal in the bowl of a stand mixer and make a well in the middle. In a small bowl mix together 40ml of the milk, yeast and caster sugar and pour this into the well. Mix well.

• In a blender or food processor add the sweetcorn and remaining milk and blend until smooth. Next add the Kalahari Desert Salt, paprika, turmeric, cooled butter and eggs and whisk in.

• Tip the sweetcorn mix into the flour and mix with the dough hook attachment, kneading it for approximately 10 minutes.

• Cover the bowl with clingfilm and leave in a warm place for 1 hr until it has doubled in size.

• Line a 20cm springform cake tin with baking paper.

• Once the dough has doubled in size, transfer it to the prepared cake tin and smooth it out. Now allow it to rise for a second prove of 15 minutes again lightly covered in clingfilm.

• Preheat the oven to 180C fan. When the bread is ready to bake simply scatter over the sesame seeds and place into the hot oven for 30 – 35 minutes until risen, and lightly golden brown. You can

check it is cooked through but inserting a toothpick or skewer and making sure it comes out clean.

• Remove from the oven and allow it to cool slightly, before removing from the tin and serving. It is best served still a little warm and can be toasted and topped with butter. 

Remove from the oven and allow it to cool slightly, before removing from the tin and serving. It is best served still a little warm and can be toasted and topped with butter. A delicious side dish to the Chakalaka.

That's Food and Drink would like to offer our sincere thanks to Cooks & Co and Maldon Salts for allowing us to share their recipes with our readers.

https://cooksandco.co.uk

https://maldonsalt.com

Global Celebration of Scotch Whisky

The global success of Scotch Whisky was marked with 45 new members of the Keepers of the Quaich being inducted into the international society at special private ceremony held at Blair Castle in Blair Atholl on Monday 2nd October 2023. This is the 66th Ceremony and Banquet to take place there.

Mountaineer Kenton Cool was the Guest of Honour and was awarded the title of Honorary Keeper.

Only 63 guests have ever been awarded the title of Honorary Keeper of the Quaich.

Keepers of the Quaich was established by the Scotch Whisky industry to recognise the outstanding commitment of those involved in the production, promotion or protection of the world’s finest spirit.

To qualify, new Keepers must have worked in the industry for a minimum of seven years and the accolade is in recognition of their personal contribution to Scotch Whisky.

Since the foundation of the Society, around 3,500 men and women from over 100 countries have received the honour. 

A select few have subsequently been distinguished as Master of the Quaich having served for a further 10 years and been recognised by their peers for their ongoing support of the aims of the Society. Collectively, the Society represents many thousands of years of experience and knowledge.

“Scotch Whisky was, and remains, the first global spirit and Keepers of the Quaich exists to recognise and celebrate the exceptional contribution of people working in all aspects of the industry, all over the world," explained Ian Smith, Society Chairman. 

He added: “At the ceremony we inducted new Keepers from no less than 15 different countries which demonstrates the continued popularity of Scotch Whisky.”

While the induction of new Keepers of the Quaich happens only in Scotland, the Society is supported by international chapters in key export markets such as Australia, South Africa, Brazil, Germany, India, the Netherlands, the Nordics, Taiwan, Turkey, United Arab Emirates and the United States of America.

keepersofthequaich.co.uk

(Image courtesy of neil@connectmedia.cc)

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Peachie - new business launches tasty toppings to take on the menopause

A new business specialising in tailored nutrition for the menopause has launched its first product, a breakfast topping, to coincide with October’s World Menopause Month.

Launched by a group of four female founders who have backgrounds in the food industry, Peachie has worked with a chef and a nutritionist to develop the breakfast topper, which combines hand-baked nuts and seeds with 14 specially selected vitamins and minerals tailored to support women during their menopause.

The combination of wholefoods with the bespoke supplement blend delivers 100% of the recommended daily intake of vitamin D for women and a third of other key nutrients such as magnesium, biotin and vitamins B12 and C. 

The blend of nuts and seeds contributes five of the now recommended 30 plants and seeds per week and, in one daily serving, contains as much fibre as a banana and the same amount of protein as an egg white.

The vitamins and minerals selected contribute to the maintenance of normal bones, the reduction of tiredness and fatigue, normal cognitive function and, whilst served with the recommended kefir or live yoghurt, can help to promote a healthy gut microbiome.

Becky Horrocks-Taylor, co-founder of Peachie explained: “For too long, menopause has been seen as a taboo subject. It’s time for this to change and for our needs to be met in a more positive way. At Peachie HQ we’ve combined our love of good food with the nutritional know-how of experts to make a product which is both delicious and can help to deliver essential nutrition tailored to the menopause.

“We’re excited to share our first product during World Menopause Month as the first step in our mission to create foods that are an enjoyable and easy way to look after our evolving day to day health needs,” she said.

Peachie’s menopause products are available online at feelingpeachie.co.uk at £11 GBP per pack (10 servings). As a launch offer, Peachie is offering up to 20% off a month’s supply (£24 GBP). The team plans to start rolling out to more retailers and through hotels and spas in the new year.

(Image courtesy of Silvia from Pixabay)

Waitrose and Saatchi & Saatchi launch "Food to Feel Good About" campaign

Waitrose and the Saatchi & Saatchi advertising agency have kick start their new relationship with the launch of a marketing campaign for the new Waitrose Japanese MenyÅ« range. 

The campaign which launches today, Wednesday 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on the Waitrose brand promise of ‘Food to Feel Good About’, and puts their high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of their customers and their busy lives. 

One of the ads highlights that the Japan MenyÅ« range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’. 

The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints and thus will be delivering impact and cut-through with their audiences. 

Nathan Ansell, Waitrose Customer Director, said: “Our new Japan MenyÅ« range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi?"

HE went on to say: "Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the London tube, a digital screen or through the ads they hear on the radio. 

“Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan MenyÅ« range is most definitely something our customers can feel really ‘good’ about. From a midweek meal, to a Friday night dinner on the sofa, our customers certainly won’t be disappointed with any of the new dishes in the range.”

Franki Goodwin, Chief Creative Officer with Saatchi & Saatchi, said:  “It was so exciting to get our hands on this amazing range and bring the food photography to life. It’s the start of a lot of GOOD we’re going to be doing over the coming months.”

The Waitrose Japan MenyÅ« range launched on 20th September,  and the Chicken Karaage, Tempura Prawns and Chicken Katsu Curry & Rice are already top picks among their customers. 

The new Japanese-inspired own-brand range compliments the Japanese ingredients within their own Cooks’ Ingredients range, which includes Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar. 

A spokesperson for Waitrose said: "We pride ourselves on our animal welfare standards and our Japan Menyū range is no exception. All our fresh pork is outdoor-bred and comes from British farmers that we know and trust; our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. All our beef is British with our cattle getting around 30% more space than the standard set by food standards regulator Red Tractor, and all of our fish is responsibly sourced."

https://www.waitrose.com.

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Borough Broth Expands Its Reach With Landmark Launch in Waitrose

Borough Broth expands reach with significant new listing in Waitrose, bringing their delicious, nutritious broth to the general populace.

The Borough Broth Company is justifiably for their premium organic bone broths that can be sipped as a nourishing drink or used as a cooking staple, has announced an exciting new listing in Waitrose stores this month, October.  

Founded in 2015, Borough Broth is on a mission to bring the benefits of homemade bone broth to everyone without the need to simmer bones for hours and hours on end. 

Since its conception Borough Broth has gone from strength to strength; with stockists like Ocado, Planet Organic, Wholefoods, Abel and Cole and now Waitrose. This strategic retail expansion marks a significant milestone in award-winning Borough Broth's journey as it introduces two exceptional products, their Free Range Organic Chicken Bone Broth and their Grass-Fed Organic Beef Bone Broth, to Waitrose customers.  

They are updating broth for a modern appeal.

Traditionally used to make the most of ingredients and ensuring every part of the animal was utilised, broths and stocks have long been an integral part of food culture around the world and have been heralded for their healing and nourishing properties. 

Borough Broth's bone broths offer a unique blend of both tradition and modernity. Whether it's sipping a nourishing mug of soup, slurping on a bowl of noodles in broth, or simmering on the stove in a stew, Borough Broth's bone broths offer home cooks a versatile experience. Their broths have wide-ranging appeal with consumers from those seeking the warmth of tradition to those looking for contemporary culinary innovation or anti-aging benefits. 

Nurturing Health Through Innovation 

Expertly simmered for 24 hours using organic ingredients and British Spring Water, Borough Broth's easy-to-use pouches encapsulate depth of flavour and nutritional nourishment. Bone broth has been used for centuries to soothe the body and support the immune system, while nutritionists have long hailed the benefits of bone broth; glycine to support sleep, collagen to slow the aging process, gelatine for gut health and amino acids for joints, immunity and inflammation. The naturally occurring electrolytes also make it a great choice for both pre or post-workout. 

Ros Heathcote founded Borough Broth in 2015 after discovering the benefits of introducing bone broths into her own lifestyle. 

Ros set out to create an equally delicious, nourishing bone broth without needing to have bones simmering in the kitchen all day. After being picked up by Selfridges and then a hugely successful listing with Ocado, Borough Broth have dominated the broth category and a considerable part of the soup category too, going on to secure further listings with Whole Foods Market and Abel & Cole. 

On the Borough Broth launch into Waitrose, Ros Heathcote said: "Entering Waitrose is a milestone for Borough Broth, it perfectly aligns with our mission to bring our passion for taste and well-being along with convenience to a wider audience. 

"Our customers love a slow-cooked traditional broth but appreciate the convenience of a ready-to-use pouch. Afterall, why go to the trouble of cooking with quality, organic, fresh ingredients, and then adding a crumbly salty stock cube with zero nutritional benefits? We're well positioned to capture the booming market for functional, nourishing foods including the keto and paleo diets, plus the rising trends for collagen boosting foods and gut health." 

Commitment to Quality and Sustainability 

From ingredients to packaging and everything else in between, sustainability is at the heart of Borough Broth. Back in 2021, they became a certified B-corporation and continue to look at how they can strive to make a difference, whilst also supporting British farmers. Borough Broth makes the broth in their own specialist and purpose-built London-based kitchen and pledges to use only whole ingredients, organic meat and bones from Soil Association Organic Farms and ensure that any food waste from the process of making the broths is either composted or used as biofuel. 

There's wellness in each and every sip!

As they venture into Waitrose, Borough Broth is sharing their vision: to nurture not only bodies but also for minds and souls, too. 

A sip of Borough Bone Broth invites consumers to pause, savour the moment, and immerse themselves in the comfort of a warming bone broth. The brand's dedication to sourcing only the highest-quality organic ingredients and dedicating a full day to simmering is a testament to their commitment to taste and to quality.  

Waitrose will be stocking Borough Broth's 324g pouches of Free-Range Organic Chicken Bone Broth and 324g Grass-Fed Organic Beef Bone Broth from today, 4th October, in stores up and down the country. 

If you are a wholesalers a retailer, or perhaps you operate restaurant kitchens and want to stock or use Borough Broth broths, please contact: sales@boroughbroth.co.uk 

Why did Ros launch Borough Broths? She had a love for slow, patient cooking with simple organic ingredients. 

Since then, they have been making the finest Organic Bone Broths from their London kitchen using only local British bones, spring water, simple organic vegetables and a few carefully chosen seasonings.  

Never ones to skimp on quality, their bone broths contain a high ratio of bones to water, which are gently simmered for up to 24-hours without using of pesticides, preservatives or cheap flavouring replacements. The result is a mightily delicious punch of meaty goodness that's packed full of protein and natural collagen.

Borough Broths product range includes organic bone broths, low FODMAP broths, ramen noodle broth and organic cooking fats. 

That's Food and Drink can see this being a major addition to the Christmas cooking regimen, producing some delicious Christmas table soups and some utterly wicked meat gravies.   

To learn more please visit them at https://boroughbroth.co.uk.