Gino D’Acampo's new line of kitchenware to Asda

Renowned, award-winning Italian Chef Gino D’Acampo introduces new lines to his existing George at Asda range, offering an accomplished kitchenware collection to households everywhere, with stylish essentials at accessible prices. 

Promising to elevate every element of home cooking, the collection includes a range of items such as utensils and small appliances, crockery, aprons and ovenware from just a mere £3.

Crafted with an unmistakable Italian touch, Gino’s collection combines style and functionality, catering to both the novice and the seasoned chef. The introduction of electronic appliances - including the ever-popular air fryer, milk frother and health grill, seamlessly blend ease of use with professional performance, making a hearty, home-cooked meal accessible to all.

Key lines include staples for every kitchen and offer exceptional quality and value; saucepan sets are £65, a 5L digital air fryer £65, fast-boil kettle is priced at £27 and 4-slice toaster is just £34. All Available in a palette of muted, sophisticated shades, which perfectly compliment Gino’s new glazed earthenware dinner sets. 

With a wide selection of utensils, oven trays, casserole dishes and even a stylish wooden salt and pepper shaker set at just £14, these everyday essentials are sure to become kitchen stalwarts.

“I’ve really enjoyed bringing this collection to life and I cannot wait to see it being used in homes across the country. I’ve created all you need to cook everything from a quick snack to the finest meal; and it’s super affordable too.” said Gino.

Gino's first drop for George Home exceeded all expectations, with sales doubling projections and capturing the hearts of discerning home cooks nationwide. This latest collection is poised to build upon that success and introduce exciting new additions that are destined to become kitchen heroes.

“We’re delighted by the popularity of the collection so far,” said James Johnson, Cookware Buying Manager at Asda. “Gino resonates with our customer and his stylish designs are exactly what George Home shoppers are looking for, we’re extremely pleased with the result and look forward to seeing it fly off the shelves!”

The collection is now available both in-store and online at george.com

Got a foodie to buy for this Christmas? Then the Gino D’Acampo range is well worth looking into.

New deal for parents from Asda

With just a week to go before most kids head back to school, Asda has introduced a new ‘Back to School bonus’ on its Rewards app.

Customers will get 10% back on school uniforms and a £2 Cashpot giveaway when they spend £10 on other back-to-school essentials like stationary, lunch boxes and drink bottles.

Asda has launched the offer after new research showed many families are struggling with school uniform costs due to ongoing financial pressures caused by the current situation.

A quarter (25%) of Asda customers surveyed said they'd be forced buy less school uniforms this year compared on years, while 42% said they'd do their best to try to make old uniforms last as long as they could before replacing them.

To make the back-to-school shop more affordable, customers can take advantage of the following Asda Rewards offers:

10% back in their Cashpots on all school uniform clothing, footwear and accessories with no minimum spend required, until Sunday 10th September 

A £2 cashpot boost when they spend £10 on other back-to-school essentials such as stationary, until Sunday 3rd September.  

New Asda Rewards customers who download and scan the app for the first time will get £5 in their Cashpot, until midnight on Sunday 30th September. 

Additionally, Asda is also offering 10% off all schoolwear online via its George website until Monday 11th September.

Asda also has a 100-day guarantee on school uniforms, meaning that if for any reason a customer is not satisfied with their school uniform, they can simply return it within 100 days with proof of purchase for an exchange or refund.

Scott MacRae, who is Senior Buying Manager for Schoolwear at George, said: “With only a week until schools return, we're aware our customers will be focusing on ensuring their children are kitted out for the new school year. We appreciate this can be stressful, especially for our large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards.”

Asda’s latest Income Tracker reveals family disposable income remains firmly below the levels experienced prior to the cost-of-living crisis, down by £25.99 per week for the average household compared against July 2021.

The tracker also reveals those aged 30-49, are feeling the pinch the most as their spending on essentials, such as food, housing costs and utility bills, was 9.4% higher in July compared to a year earlier.

(EDITOR: But remember when you take your children to Asda to buy uniforms, school supplies, etc, Asda is still offering special meal deals in the Asda cafés, so you can feed them, too!)

www.asda.com