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Customers will get 10% back on school uniforms and a £2 Cashpot giveaway when they spend £10 on other back-to-school essentials like stationary, lunch boxes and drink bottles.
Asda has launched the offer after new research showed many families are struggling with school uniform costs due to ongoing financial pressures caused by the current situation.
A quarter (25%) of Asda customers surveyed said they'd be forced buy less school uniforms this year compared on years, while 42% said they'd do their best to try to make old uniforms last as long as they could before replacing them.
To make the back-to-school shop more affordable, customers can take advantage of the following Asda Rewards offers:
10% back in their Cashpots on all school uniform clothing, footwear and accessories with no minimum spend required, until Sunday 10th September
A £2 cashpot boost when they spend £10 on other back-to-school essentials such as stationary, until Sunday 3rd September.
New Asda Rewards customers who download and scan the app for the first time will get £5 in their Cashpot, until midnight on Sunday 30th September.
Additionally, Asda is also offering 10% off all schoolwear online via its George website until Monday 11th September.
Asda also has a 100-day guarantee on school uniforms, meaning that if for any reason a customer is not satisfied with their school uniform, they can simply return it within 100 days with proof of purchase for an exchange or refund.
Scott MacRae, who is Senior Buying Manager for Schoolwear at George, said: “With only a week until schools return, we're aware our customers will be focusing on ensuring their children are kitted out for the new school year. We appreciate this can be stressful, especially for our large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards.”
Asda’s latest Income Tracker reveals family disposable income remains firmly below the levels experienced prior to the cost-of-living crisis, down by £25.99 per week for the average household compared against July 2021.
The tracker also reveals those aged 30-49, are feeling the pinch the most as their spending on essentials, such as food, housing costs and utility bills, was 9.4% higher in July compared to a year earlier.
(EDITOR: But remember when you take your children to Asda to buy uniforms, school supplies, etc, Asda is still offering special meal deals in the Asda cafés, so you can feed them, too!)