Aldi launches Fairtrade Shiraz for a very keen £6.49

If you want proof that decent wines don't have to cost the Earth, Aldi has available in stores now, the Cambalala South African Shiraz Pinotage Blend (£6.49, 75cl) which is light to medium ruby red in colour with aromas of red and black cherries, brambles and a sprinkling of white pepper. It’s juicy and easy to drink with a whisper of spice on the finish – perfect for stepping into Autumn. (And in the opinion of That'd Food and Drink, laying down for Christmas, too.)

Buying Fairtrade wine like this new blend not only tastes good, but also does good, too. It helps make certain ensure farmers and workers receive a fair price, plus an additional premium to help their community invest in essential services like education, sanitation and health care.

Julie Ashfield, who is MD of Buying at Aldi UK, says: “As shoppers strive to lead a more sustainable life they increasingly seek out ethically sourced products, and this includes wines.  

“We think its important Fairtrade products are affordable, and that’s why launching this fantastic new blend is a big milestone for us. It’s an amazing quality wine, reflecting the quality of the production and hard work gone into making it”.

Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation, added: “Let’s raise a glass to Aldi for introducing this delicious new line of Fairtrade wine.

“Every sip of Fairtrade wine helps ensure producers get a fairer deal through Fairtrade Standards which include decent working conditions for workers, the Fairtrade Minimum Price and Fairtrade Premium to invest in social, economic and environmental improvements.”

Aldi’s Fairtrade South African Shiraz Pinotage Blend is available in-stores and via Click & Collect now, whilst stocks last.

www.aldi.co.uk