Warrendale Wagyu Launches Gourmet Wagyu Sausages Into Waitrose

I wasn't aware Wagyu beef was produced in Britain, so I was very intrigued and more than a little impressed to learn the UK's top producer of Wagyu beef, Warrendale Wagyu, has revealed its latest product, Wagyu Sausages. 

The new addition to its range will launch in 200 Waitrose stores this Wednesday (4th October) in what is thought to be the only Wagyu beef sausage to be sold in a major supermarket.

The gourmet sausage launch follows six months of rigorous product development and recipe testing and tweaking to introduce a beef sausage with the best taste and texture possible. 

The new sausages are available in Original and Horseradish and are produced using 90% and 86% premium British Wagyu Beef. What's more, both varieties are gluten and dairy free. 

Yorkshire-based Warrendale Wagyu was founded on an unwavering commitment to supply chain transparency, product quality and total consistency. 

The team their works in close partnership with a 750-strong collective of farmers to rear herds of a Wagyu cross dairy cattle breed known as F1 Wagyu. 

The brand has been running its unique business model to produce high quality marbled Wagyu beef since 2017. They now supply to Waitrose, premium restaurants including Hakkasan and Ivy Asia and online to meat lovers across the UK.

Tom Richardson, MD over at Warrendale Wagyu says:  “At Warrendale, we're clearly very passionate about Wagyu and, of course, we want to find new ways for people to enjoy it. 

"And we're very proud of the new Wagyu Sausage. Every care has been taken at each step of the process to ensure the taste, texture and traceability are the best they can possibly be.” 

The launch comes just in time for the start of comfort food season in the UK, with the new Wagyu Sausages here to upgrade autumn and winter meals. (That's Food and Drink says: "We're actually thinking of using Warrendale Wagyu Sausages with our turkey at Christmas dinner!")

John Topham, Chef at one of Yorkshire's finest restaurants, the Alice Hawthorn said: “I'm a big fan of the new Warrendale Wagyu sausage. It's an elegant sausage with a rich, smooth, beefy taste. I believe it's the perfect choice for a toad-in-the-hole with beer caramelised onion gravy!”

Krystina Houghton, Waitrose's sausage buyer said: "We're really very excited to be adding these British wagyu sausages into our range. Not only are they packed full of incredible umami flavours, but they're  made with British beef so it's fantastic to see more support for our farmers, too.

“The sausages will be perfect for those looking to add something delicious to their Bonfire Night get-togethers at home and will make a great addition to warming meals during the winter months, too"

Wagyu Sausages, Original and Horseradish, will be sold exclusively in Waitrose stores, Waitrose online and at www.warrendale-wagyu.co.uk. The RRP is £5.99 for a 400g pack of six, with an introductory offer of 25% off from Wednesday 4th October.