Saturday, 14 October 2023

Tesco and Jamie Oliver team up to create Jamie’s 5 Ingredient Meals, an advertiser funded programme for Channel 4 

Tesco and Jamie Oliver are continuing to strengthen their five-year relationship by working together to bring a brand-new advertiser funded series, Jamie’s Five Ingredient Meals, to screens this October. With the ambition to help families get the most out of their weekly shop, making their shopping list shorter and their store cupboard favourites go further.

The 4 x 60” programmes will air at 8pm on Channel 4 from Monday 16th October. Using his bestselling book, Five Ingredients Mediterranean, for inspiration, Jamie will prepare hassle-free dishes that surprise and delight while being easy on the wallet.

With only Five ingredients easily sourced from Tesco, Jamie will show how familiar ingredients from fresh, frozen and store cupboard items can be transformed into recipes ranging from sweet pea orecchiette to a delicious spinach and feta pie.  

The cost per serve of the recipes will start from as little as 50p and the maximum will be £1.70. At least two recipes per show will cost under £1 per serve.

Brand new ‘Tesco idents’ made by Jamie Oliver Productions, will intro and outro each quarter of the show, featuring the mouth-watering 5 Ingredient dishes. The Tesco products being used in each dish will also feature around Jamie’s kitchen. 

In each episode, Jamie is joined by a renowned chef as they share their culinary heritage and influences. In episode one, Jamie is joined by renowned Spanish chef Jose Pizarro and in later episodes he is joined by Alex Ainouz, Itamar Srulovich & Sarit Packer, as well as Jamie’s friend and mentor Gennaro Contaldo!  

Tesco Group Customer Director, Emma Botton, said: “Although families are keeping a close eye on the household budget, they still want to create meals that are delicious and interesting, using ingredients that they already have at home or that they can get by popping down to their local Tesco store. Jamie’s energy and passion is infectious and we’re sure he’ll inspire families up and down the country to have a go at the recipes in their own kitchens.” 

Jamie Oliver Group, Chief Commercial Officer, Megan Van Someren, said: “We're incredibly passionate about inspiring as many people as possible to experience the benefits of cooking. That’s why it’s perfect to partner with Tesco to create this entertaining and engaging advertiser funded programme, demonstrating how only 5 everyday ingredients can be transformed into delicious, affordable dishes.”  

In addition to the new programme, Tesco and Jamie will continue to help the nation create delicious and nutritious meals through their partnership across Tesco and Jamie Oliver channels. 

Tesco and Jamie Oliver are supporting the new series via their own channels, across social and digital platforms. The recipes will be available online at Tesco Real Food. 

www.tesco.com

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