Most trusted supermarket? That'd be Lidl!

Lidl GB has recently been named the UKs most trusted supermarket after placing ahead of its rival stores in the latest Retail Trust Index, which is the result of a consumer research undertaken by Ethical Commerce Alliance (ECA).

Ranking in second place overall, Lidl bucked the trend of low trust in supermarkets, highlighted in recent industry data which suggested overall trust in the sector has fallen. 

In the Index, Lidl is placed far ahead of its competitors, with Tesco the next nearest supermarket in 15th place, and fellow discounter Aldi further back in 21st place. Meanwhile premium supermarkets Waitrose and M&S are in 28th and 29th place respectively.  

Georgina Hall, Head of Communications & CSR at Lidl GB, said: “Households have had to contend with an incredibly volatile last several years, but throughout it all, we at Lidl GB have continued to show we’re genuinely on the side of shoppers and have done everything in our power to ensure they continue to have access to the best quality products at the lowest possible prices. We’re a business built on trust and transparency, and it’s humbling to see that this has been reflected in the results of the Retail Trust Index.”

During the period covered by the research, Lidl GB has played a critical role in providing households with access to high quality affordable produce. In its trading update last month, the discounter revealed that it had implemented the following investment and developments to support shoppers, suppliers and colleagues:

Invested over £100million in keeping prices low for customers

Opened around 50 new stores - more than any other supermarket in Great Britain

Spent £4bn and announced an accelerated investment in British food businesses for FY23

Increased pay rates twice in eight months, equating to a combined investment of £50m

Launched its Good to Give Trustmark – an industry-first initiative to diversify food donations

Built the largest Lidl distribution centre in the world, which opened just last month

Lidl’s ongoing commitment to keeping its prices low also resulted in the discounter being named cheapest supermarket in the UK by The Grocer last month.

This accolade also comes after the discounter was recently awarded most popular supermarket in the UK. In YouGov’s survey exploring the percentage of shoppers who have a positive opinion of a supermarket chain, Lidl nabbed the number one spot.

www.lidl.co.uk