The launch of the new spice blends coordinates nicely with the publication of Sabrina’s seventh cookbook, FLAVOUR, which is published by Aster on October 12th. It's a brand-new collection of simple, delicious, crowd-pleasing recipes which can be tailored to suit all tastes and budgets.
“Flavour is such an important element of my cooking. No matter what food I make, or where or what I eat, taste is everything. To me, flavour is comfort, satisfaction and even nostalgia, but importantly, it never has to be complicated, heavy-handed or extreme. Life is too short to eat bland food; sometimes a little seasoning, a flourish of herbs or a squeeze of lemon or drizzle of honey is all it takes to really elevate an otherwise simple dish into something that suddenly bursts with big, bold flavour” said Sabrina Ghayour.
The three new spice blends encapsulate Sabrina’s passion for flavour. They are exclusive to Steenbergs and are all carefully hand blended to Sabrina’s own recipes.
Flavour Blend is a mix of cumin, coriander, cinnamon, turmeric, garlic powder, paprika, cayenne, lime powder and cracked black pepper. “This earthy blend of spices is simply perfect for roasted meats, root vegetables and squashes,” says Sabrina, “and not forgetting, the perfect combination for kebabs like shawarmas, koftas and red meat kebabs.”
Persiana Blend is the very same blend that adorns the cover of Sabrina’s now iconic debut cookbook Persiana, released back in 2014, and was originally created for one of Sabrina’s signature dishes from the book, the slow-roasted spice-perfumed lamb.
The fragrant blend of rose petals, sumac, lime powder, cumin, coriander, cinnamon, garlic powder and cayenne is perfect for roasted meats, grills, root vegetables and squashes but also great with game, poultry and oily fish and seafood too.
Bazaar blend is a wonderfully versatile blend of oregano, paprika, Spanish citrus pepper, ginger and garlic powder which can be used in a wide variety of ways from simply coating meat and fish for roasting or pan-frying to salads, rice dishes, hummus and even flatbreads.
Top tips, recipe ideas and inspiration for using the spice blends will be featuring on both Steenbergs and Sabrina Ghayour socials and on the Steenbergs website. The spice jars will be available for sale individually but also as a complete set of three, beautifully packaged in a jute bag with a card and ribbon, all ready for Christmas gifting.
Flavour by Sabrina Ghayour is published by Aster (£26) with cover photography by Kris Kirkham
The Amazon page for the book is: https://www.amazon.co.uk/Flavour-recipe-collection-SUNDAY-bestseller/dp/1783255102
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