M&S Food investing in more price locks for customers

M&S Food is investing in the price of over 200 products as part of its promise to deliver trusted value to its 30 million loyal customers.

The investment will see M&S Food reduce the prices of over 70 family staples and extend its price lock on 150 customer favourites, while upholding its market leading quality and welfare standards at the same time.

M&S Food is cutting the price on some of its more popular cupboard staples to support its customers, especially those with families to buy food for, including products like M&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls. 

The above are some of M&S’ more popular lines, with over 400,000 Avocado packs and 140,000 Greek Style Yogurt pots sold by M&S in the last four weeks alone.

At the same time M&S Food is extending its price lock on 150 products which will be in place right through to the autumn, and features a number of essentials that customers can rely on at M&S for great value right through the entire summer.

This includes M&S Select Farms RSPCA Assured outdoor-bred British Pork Sausages (pack of eight - £2.00), Super Sweet Corn on the Cob (pack of two - £1.40), Traditional Coleslaw (225g - £1.25) the price lock bestseller, British Mature Cheddar (10 Slices 250g - £2.80) and Select Farms Season's Gold Potatoes (1kg - £1.65).

The investment sits alongside the retailer’s Remarksable Value range of everyday staples, first launched back in 2019, which are continuously benchmarked against key competitors to guarantee best value for customers. The range continues to grow in appeal among M&S Food customers, with Remarksable sales up 40%, and in over 20% of customer baskets over the past year.

Alex Freudmann, who is the MD at M&S Food said: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.

“Trusted value means offering the best possible quality at the best possible price. I’m proud we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince which has the ability to be traced back to the individual farm and the individual animal."

He went on to say: "We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we're relentlessly focused on price with no compromise to the magic of M&S Food, our market leading product quality, innovation and sourcing standards.”

In February of this year, M&S topped consumer group Which?’s annual supermarket satisfaction survey, achieving the highest overall customer score of 77% and receiving five star ratings for store appearance, customer service and quality of own label and fresh products.

Families prioritise healthy eating

While M&S’ latest Family Matters Index shows the focus on value for families has increased since the beginning of the year, healthy eating is also a growing priority with 30% of families looking to eat more healthily in the coming months.

As part of its investment M&S has dropped or locked the price on over 50 Eat Well products which meet key nutritional values and are given a health seal of approval to help customers feel confident in choosing a balanced diet, from M&S Select Farms Mangetout (260g – cut by 15% to £1.70) to Pineapple Chunks (150g – cut by 15% to £1.70). 

On top of M&S Food’s price investment, the retailer continues to run a number of other value initiatives. For example Sparks helps over 16 million signed up customers make the most of M&S with personalised offers and ‘Ways to Save” emails, while every week one customer in every store receives their shopping for free.