Capsicana Easy-Going Salsa made with mild red pepper and smoked paprika is an every-day, versatile salsa packed with flavour which offers a sweet, smoky flavour.
Capsicana Full-On Feisty Salsa, the punchier of the two, is made with chipotle and habanero chillies and hits the sweet spot between delicious taste and a strong level of chilli heat to get the taste buds tingling.
Developed as ambient 'ready to eat' products in response to consumer data showing that 52% of consumers claim they look for meals in the world food category that are ready in 20 minutes2, the duo of salsas combines the convenience of ambient with the freshness and flavour of a 'made from scratch' salsa.
Both have been created to bring authentic taste and a fresh Latin vibe to the table, offering punchy flavours and high-quality ingredients. They are perfect for adding some Latin flair to summer BBQs and al fresco dining whether 'dipping in' with tortilla chips or 'dolloping on' nachos, fajitas, or tacos.
Ben Jackson, founder of Capsicana, comments “As well as being developed to respond to the consumer trend for convenience coupled with freshness of flavour, the new salsas also cater for foodies looking to try new things and get creative in the kitchen. Research consistently highlights a consumer appetite for world food products and more adventurous flavours, initially driven by restrictions during the pandemic. The desire for creativity at mealtimes has never been higher”.
A fast-growing, adventurous food brand, Capsicana offers a range of Mexican, Brazilian, and Argentinian inspired products to awaken mealtimes. The ranges include quick and easy to use cooking pastes, seasoning mixes, meal kits and accompaniments which are available nationwide in Sainsbury's, Waitrose, Ocado, Booths and Amazon.
Ben, who has previously worked in corporate roles, ignited a passion for Latin American foods and flavours after spending a year visiting his father, back in 1996 aged 19, in Texas, where he first tasted real Latin food.
Ben and his father always connected over cooking and visited many cantinas together with Mexican friends. He experienced true Mexican food culture and it was the authentic recipes and ingredients that really sparked a passion. He went on to launch the Capsicana brand in 2016.
Ben said: “I admit that I did take a bit of a risk when I launched Capsicana. I departed my stable, corporate job in London and started with just £500 and a market stall in Hertfordshire selling smoked chillies from Mexico.
The brand broke into national retail after lots of hard work and determination and today we're the most awarded in our category, including a coveted Great Taste Golden Fork!"
He went on to explain: “Once I had the chillies in my hands, I began devouring Latin American cookbooks, met with top chefs and local cooks. It was important for me to understand authentic recipes and unique flavour combinations from the region when creating Capsicana. The goal has always been to create a premium, Latin American range of flavours for everyday cooking inspired by recipes from the region”.
“I wanted to share my passion and knowledge for Latin flavours with consumers of the UK and help busy people to cook tasty and exciting meals at home”.
Available in 285g jars, the Capsicana Easy-Going Salsa and Capsicana Full-On Feisty Salsa are gluten free and suitable for vegetarians and vegans. They have an RRP of £2.50 and have now launched in-store and online at Sainsbury's.
Want to sell Capsicana? Please contact the Capsicana team on hello@capsicana.co.uk
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