The iconic drink has teamed up with popular food and drink blogger Pippa Perriam, @eatinburgh, to give the Classic British Picnic a modern makeover, asking Pippa to share her top tips and inside knowledge of Britain's eating hot spots to help Brits move away from the soggy sandwich and flask of yesteryear.
From clever styling and eco picnicware to easy recipes and stunning locations, the partnership will be supported by a digital campaign packed with content from the collaboration – all inspired by Crabbie's flavourful ginger beer range.
Lashings of ginger beer have long been deemed the perfect accompaniment to a summer picnic and with Crabbie's, drinkers get all the refreshment and flavour – but with a grown-up dash of alcohol. Its range of Original, Rhubarb, Raspberry and Strawberry and Lime ginger beers are delicious served straight from the bottle or over ice with a slice of lime, whilst their new Original Alcohol Free beer offers an option for those looking for low or no alcohol options.
Pippa's tips for thinking outside the (picnic) box!
Head to the Coast – why not enjoy some world class seafood which we're so blessed with here in the UK. Some of my favourite seaside seafood shacks across the country are – Crail Crab Shack (as featured on my social posts), Riley's Fish Shack in North Shields and Sole Bay in Southwold Suffolk. Either enjoyed sat on a pier or on a beach with sandy toes. And don't forget some throw blankets, to wrap around your shoulders at sundown – bliss.
Savour Street Food – the UK's street food scene is fantastic and you can find markets in most major cities – The Pitt in Edinburgh, The Big Feed in Glasgow and Bristol's weekly market at St Nicholas' Market are some of my favourites. Grab a dish to takeaway and enjoy in your favourite city spot and save on the cooking.
Go global – when it comes to picnic food, the world is your oyster. Consider hosting a themed picnic with a spread inspired by your favourite holiday destination. Some Spanish picnic tapas, a Mexican feast, or even some delicious local fayre to offer a taste of your hometown, this works especially well if you are hosting for friends from outside the area. Another option is to host a colour themed picnic, each person brings a dish of their selected colour (matching outfits of course encouraged!)
Set the mood – create a picnic playlist on your ipad – think relaxing Ibiza sunshine vibes, or a festival playlist to remember great times. You could even ask friends to suggest their favourite summer anthem in advance to create a talking point on the day.
Perfect your presentation – because not all picnicware is created equal! When it comes to what to sit on, often a water-resistant underside is a must! However, preventing soggy bottoms aside, it's worth going a little 'extra' for a beautiful boho vibe. Think pretty quilts, blankets or mats that you have at home, if you don't want to get these dirty, drape them over your waterproof rug. If you are driving to your spot, then why not bring some striking scatter cushions for people to lounge on, think colour, comfort and creativity! And if you are going 'all out' two wooden pallets stacked together, covered with a lovely tablecloth or scarf make a stunning picnic table. Don't forget to add some handpicked flowers in a pretty pot in the middle.
Pair with care – matching your food and drink is a great touch to really pack in the flavour. One of my favourite picnic recipes that work so well with the Crabbie's Ginger Beer range is as follows:
Three Cheese Garlic Twists
A great way to use up cheese at the back of your fridge. I've suggested Cheddar, Parmesan and Gruyere here but feel free to mix it up with whatever you have to hand. I'd recommend keeping a block of puff pastry in the freezer for occasions like this, so not even a trip to the supermarket is needed! Served up with a spicy Crabbie's Ginger Beer to cut through the decadent cheese makes for a great pairing.
Ingredients
1 sheet ready rolled puff pastry
4 handfuls of grated cheese (I suggest Cheddar, Parmesan and Gruyere)
1 beaten egg
3 tbsp butter, melted
2 garlic cloves, crushed
Method
Preheat your oven to 180 degrees
Open out your puff pastry and press in the cheese using a rolling pin
Fold your pastry in half and roll to thickness of a £1 coin
Brush with an egg, then cut the cheesy pastry into 10 strips and twist
Bake for 20-30 minutes until golden brown
When your twists are nearly ready mix your melted butter with crushed garlic (if you have any fresh parsley to hand, adding a little bit of finely chopped parsley here would add a lovely pop of green)
Brush with your garlic butter when fresh out of the oven, leave to cool for 10 minutes and enjoy!
Rachel Adams, Global Marketing Manager, Crabbie's Ginger Beer says: “Crabbie's has become a real staple for people looking to enjoy a refreshing drink in the sunshine, so our new picnic campaign really plays into that. It's great to partner with Pippa who, like Crabbie's, hails from Edinburgh and is also a real pioneer when it comes to offering the lowdown on how to enjoy the best food and drink when out and about.”
#crabbiespimpedpicnics Visit: www.crabbiesgingerbeer.com
Pippa Perriam has been posting about her food recommendations online for the past seven years. Having originally trained professionally at the Edinburgh New Town Cookery School, Pippa then started her Instagram page, Eatinburgh, to share her favourite restaurant across Edinburgh. After joining TikTok in 2020, Pippa now posts online to an audience of over 75,000, expanding her recommendations to locations across the UK and sharing the occasional recipe idea along the way too.
Always happy to help promote a fellow Blogger! Visit Pippa here https://www.instagram.com/pippaperriam/?hl=en
No comments:
Post a Comment
Your comments are welcome!