Sunday, 22 May 2011

Warburtons should be a part of your summer barbecues

Summer is on the doorstep so to speak and it’s time to get the barbecue equipment cleaned up and ready for use.

And what's better is that Warburtons has launched a new range of Burger Buns and Sliced Hot Dog Rolls that will make eating outside easier and tastier. And safer, too! No juggling hot meat and bread as you trying to cut the bap or roll open!

The new Hot Dog Rolls are easy to hold and fill, as they are uniquely sliced from the top rather than down the side. As no barbecue is complete without burgers, please do not forget to buy some Warburtons new Burger Buns. Topped with delicious sesame seeds they are perfect for the summer barbecue.

Richard Hayes, the marketing director at Warburtons, says: “Whether you’re having friends over for a barbecue or a family picnic, Warburtons new Hot Dog Rolls and Burger Buns are the perfect accompaniment for al fresco eating, with the quality, freshness and taste you would expect from Britain’s favourite baker!’

Both products will be available in Asda, Co-op, Sainsburys and Tesco stores across the country from April, priced at £1.15 for a six pack. 

And Warbourtons have asked That's Food and Drink to share this recipe with you!

The Red, White and Blue Burger

Try this great British twist on the classic American burger this summer:

Serves six
Ingredients

1kg lean beef mince
1 small red onion, peeled and finely chopped
100g (3½oz) blue cheese, crumbled
Mayonnaise and tomato ketchup
Olive oil, to drizzle
Warburtons Sesame Seeded Burger Buns

Method
To prepare the burgers, put the mince, red onion and blue cheese into a large bowl

Mix until well combined, using your hands. Break off 1/6 of the mixture, shape into a ball and fry in an oiled pan until cooked.
Cover the bowl with clingfilm and chill for a few hours. Preheat a griddle pan or heat up the barbecue. Wet your hands and shape the burgers into 6 neat patties. Brush or drizzle the patties with a little olive oil and cook for approximately 7-10 minutes or until cooked, turning them over halfway through cooking.
To serve, sandwich the burger patties between the Warburtons Sesame Seeded Burger Buns with some salad leaves and sliced tomato, and add a dollop of mayonnaise and ketchup to complete your red, white and blue Burger.

FACTFILE

Warburtons is the UK's top independent baker and was established in a grocery shop in Bolton in 1876 by Thomas and Ellen Warburton. Today the business is actively run by the fifth generation of the Warburton family – Brett, Jonathan and Ross
Warburtons is the second biggest grocery brand in the UK. Source: The Grocer Magazine, Nielson Britain's 100 Biggest Grocery Brands, March 2011
With fourteen bakeries and thirteen depots around the UK, the company serves customers from the Scottish Islands & Highlands in the North to Southampton in the South
 Warburtons produces over two million loaves, rolls and crumpets every day and in the UK we eat the equivalent of nine million large loaves of bread on a daily basis Statistics provided by the Federation of Bakers
For local stockists please call the Warburtons Freephone Customer Careline on 0800 243 684.


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