Independent wine retailers and local restaurants invited to team up for Bordeaux wine promotion

In 2010 the inaugural Bordeaux Dinners initiative was a great success and the Bordeaux Wine Council (CIVB) has launched plans for the 2011 promotion.

The proposal is very straightforward: independent wine retailers are invited to team up with a good local restaurant and host a Bordeaux Dinner. Together they promote Bordeaux Wines and receive a contribution of £250 towards the event as well as materials to publicise the evening.

They then create a special dinner menu matched with at least four Bordeaux wines listed by the independent and set a ticket price that will appeal to customers.

Douglas Morton of the CIVB points out: “For generations Bordeaux has been making food-friendly wines. The overall style, diversity and range of flavours produced in the region result in wines that complement rather than overpower food. So we have developed a promotion that helps to prove that 'Good Food Would Choose Bordeaux'.”

New for 2011, the Bordeaux Wine Council is working with Restaurant Magazine to organise Bordeaux Dinners directly with restaurants. The same rules apply as with the independent wine merchants. Also, the best performing 15 restaurants will have the chance to go on an all-expenses-paid trip to Bordeaux. The winners will be selected by Restaurant Magazine and will be judged as having organised exceptional dinners.

For details please visit www.goodfoodwouldchoosebordeaux.com/bdxdinners