The female-led team is innovating with formats, making wine more inclusive and, hopefully, less intimidating, less scary and less stress-inducing. And they aim to bringing a fresh outlook to the industry.
So, whether you're after a perfectly portioned canned wine for a train journey, or some boxed wine for your Christmas celebrations, they make it for whenever you want it. Because they're NICE like that!
November 2022 sees NICE collaborate with London-based elevated contemporary workwear brand M.C. Overalls (www.mcoveralls.com) to create a funky two-piece NICE tracksuit (£120, or £80 for a sweatshirt and £70 for joggers).
2022 has been Rosé's year and this winter is all about staying warm and cosy, now the weather's got a definite chill in the air, it's time to twin with your favourite tipple and hunker down to stay warm and cosy!
M.C. Overalls create clothes that have an enduring style and quality that work hard. The new, Limited Edition NICE Sweatshirt and Joggers are of a high quality, deliberately comfy and of course, only available in pink.
Featuring NICE branding on both sweatshirt and joggers, the tracksuits will be your chill set, winter walk set, cinema set, snuggling up set, whenever or whatever set.
A spokeswoman said: "NICE is all about putting you first, quite a new thing for wine, allowing everyone to have easy access to the NICEst possible ways to wine. The NICE team lives by the mantra 'to lead and never follow' and if that means disrupting the wine industry with a fresh approach, then that's what they'll do!"
Ready to buy now from NICE Drinks https://nice-drinks.co.uk/pages/tracksuit.
Actually, we think these garments would make a pretty nifty Christmas present. So long as you also included some NICE wine to go with them!
THE WINE
NICE Sauvignon Blanc (11.5% ABV)
Dry, crisp, with a wink of peach: a classic French white from the Cotes de Gascogne region
NICE Pale Rosé (12% ABV)
A crisp, dry and proudly pale rosé from just outside Montpellier
NICE Malbec (13.5% ABV)
Juicy, darkly fruity and smoothly Argentinian, this medium bodied wine hails from Mendoza in the foothills of the Andes
WINE, IN A CAN – Available from Sainsburys, Amazon and Ocado
NICE put their favourite Sauvignon Blanc, Pale Rosé and Argentinian Malbec in 250ml cans (RRP £3). It's wine without intimidation. It's wine on your terms. It's wine for whenever. Each of the wines is vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? NICE is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, find it at over 4000 outlets around the country.
NICE BOXED WINE – Available from Amazon & Ocado
Find the NICE trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won't oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.
Find NICE at Sainsbury's, Ocado, Amazon and WHSmith, as well as sports stadiums, music venues, airlines, theatres, cinemas and restaurants; you can also expect to catch NICE at over 100 festivals each summer.
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