In June, Formula 1® announced the extension of the Ferrari Trento podium sponsorship, and the use of Ferrari F1® Podium Jeroboams to celebrate the race wins for a further three years until 2025.
If success could be measured in liquid sprayed, Ferrari Trento would be deemed the most successful with 76 Ferrari Trento Jeroboams sprayed on the F1® podium, and 24 Jeroboams sprayed on the W Series, the all-female single-seater racing championship, podium, this season. For the guests, 60,000 bottles of Ferrari Trento Brut were served at the Grands Prix, which equates to five international freight containers full of delicious sparkling wine!
The winery decided to further support the F1® season with a project involving all the Grands Prix in 2022. Unique bottles, in the shape of Ferrari F1® Podium Jeroboams autographed by the winning drivers - were put up for auction on F1 Authentics, the official website of F1® memorabilia that is accessible to enthusiasts all over the world. All proceedings raised, £30,000 so far, is to be donated to the Red Cross, to support victims of the war in Ukraine.
Not only has the world been acquainted with one of Italy's finest wines via the F1® sponsorship, but Ferrari Trento has continued to dazzle the world's most fastidious wine experts and judges, by retaining its crown as Sparkling Wine Producer of the Year in 2022 at the highly celebrated Champagne & Sparkling Wine World Championships.
When asked what makes Ferrari Trento so unique, Matteo Lunelli, CEO and President of Ferrari Trento said, “Trentodoc presents itself with a strong identity and personality, with over a century of history and a unique style. Mountain is key for the elegance of our wines, as the warm days and cold nights we have bring a great finesse and a rich bouquet of aromas to our Chardonnay.”
They say all great things come in threes, and Ferrari Trento jumped 50 places, from 61st place to 11th place, to win the Highest Climber Award at the World's Best Vineyard Awards, this October in Mendoza, Argentina.
At the prize-giving ceremony, the award was handed to Camilla Lunelli, Communications Director of Gruppo Lunelli, who said: "This recognition is not only a great achievement for our winery but also an important milestone for the entire Trentino region."
The achievement of the Highest Climber Award, allows for Ferrari Trento to end their 120th year with a bang!
2023 will bring new and exciting opportunities for Ferrari Trento, such as races in new areas like Las Vegas. Ferrari Trento will be ready and raring to go for more celebrations throughout the year.
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