Launched during the pandemic, the brand works with UK top chefs and beloved food brands to develop luxury meal kits which can be cooked and eaten at home, along with expert video tuition.
It's already delivered 3,400 recipe kits to customers across the UK and has a Trustpilot rating of 4.8. The chefs involved so far have included Masterchef winner, Steven Wallis and Michelin Star chef Rohit Ghai.
The brand has also forged innovative brand partnerships with food heroes KitchenAid, Landmann BBQ, Eat.planted, Thermapen and Quorn which has catapulted the brand in front of a global audience for a fraction of the usual marketing spend.
The business is launching its funding drive via Seedrs to bring more chefs on board to create an even larger variety of boxes, as well as recruit more staff to help with fulfilment.
chefs for foodies founder and CEO, James Hill, said: “We're really excited about this latest funding drive as it will really take chefs for foodies to the next level as well as help us achieve our true potential as a business.
“We already work with some incredible names in the food industry, as well as top brands such as Kitchenaid, but a new cash injection will enable us to expand this offering further, helping us reach an even wider audience.
“Our chefs, suppliers and brand partners have access to an innovative SAS platform giving all stakeholders involvement in the growth of the brand
“The recipe box market is thriving and a brilliant investment at the moment. In 2017, it was worth £400 million, today it's £1 billion. So there there really is a clear market for chefs for foodies out there.”
James is passionate about his business model, which in essence connects chefs with foodies. When the pandemic hit, he spoke to a number of chefs and realised that they were very down and emotional. Not only had their restaurants closed, they also didn't have strong social media channels or a digital footprint. In fact, despite being top of their game, the restaurants they worked for were getting all the credit.
It was then he realised there was a gap in the market for a recipe box company that created high end recipe boxes created by top chefs that foodies could cook at home.
Using his quarter century in brand partnerships with premium brands, James gives chefs for foodies a unique advantage and a major point of difference which can help scale CFF through purpose-led brand partnerships.
Those who invest in chefs for foodies will be contributing to the growth of a brand which prides itself in its eco credentials. They reduce food waste by using measured out ingredients which are as fresh as possible and often locally sourced from independent companies. Every single component of the recipe is carbon certified by Klimato.
To find out more about chefs for foodies' crowdfunding campaign head to https://www.seedrs.com/chefs-for-foodies/coming-soon
To learn more about CFF please visit https://chefsforfoodies.com.
No comments:
Post a Comment
Your comments are welcome!