Can't always find the reduced items in store? Tesco is here to help!

Increasing pressure on household budgets has led to a sharp increase in the amount of shoppers seeking out yellow sticker deals. As well as helping people shop for less, it's also reducing food waste, which is a positive bonus. 

A new YouGov survey commissioned for Tesco shows 69% of shoppers now seek out marked down items in store and the thrifty trick is gaining appeal with 33% of customers seeking these reductions more often.

Tesco’s clever new hack will help customers save on their weekly shop no matter when they pop into store with a facelift for its ‘Reduced to Clear’ areas which will roll out to 100 stores by Christmas, and more stores throughout 2023.

The new signage will let customers know the items are “Reduced in price – just as nice” and Tesco hopes it will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.

Reduced to clear sections feature a wide range of products from fresh produce like salads, meats, bread and sweet treats which  are nearing their expiry date. Which makes them ideal for tonight’s supper or for popping into your freezer for another day to end of season as well as discontinued grocery, plus some non food products.

Tesco Chief Customer Officer Alessandra Bellini said: “We want our customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offers the reassurance these products are just as nice and are another reminder that there's great value to be found on every aisle at Tesco.

"We’ve locked the price of in excess of 1,000 everyday staples until 2023 through our Low Everyday Prices, and we will continue to price match on 100s of Aldi products.

“We’re also helping millions of customers spend less with their Tesco Clubcard, with Clubcard Prices giving up to 50% off thousands of products and helping customers collect points for money off their shopping.”

Tesco’s survey also revealed:  

Meat products prove most popular in the reduced-to-clear section followed by ready meals, vegetables, then desserts.   

Of those who tend to keep an eye out for yellow label reductions, 71% said it’s a cheaper option when they want to eat the food straight away.  Also, 51% revealed it to be a clever great value way to stock up their freezer.  

Yellow sticker reductions are most popular in the east of England with 75% of customers looking out for them whilst shopping. This is closely followed by Wales (74%), and the South of England (72%).  

The move also work well with Tesco’s plans to halve food waste in its own operations by 2025. Tesco has already achieved a 45% reduction in food waste across its own operations since 2016/17 and just 0.35% of food it handled last year ended up as waste.